Head of Brand Marketing

📌 Core Information

🔹 Job Title: Head of Brand Marketing

🔹 Company: Two Point Studios

🔹 Location: United Kingdom

🔹 Job Type: On-site

🔹 Category: Computer Games

🔹 Date Posted: 2025-06-20

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the creation and implementation of brand campaign strategies across global markets
• Coordinating with SEGA teams to maximize opportunities and efficiencies for product releases
• Managing the brand organization and defining marketing goals, KPIs, and activation plans
• Building and maintaining a positive relationship with relevant parts of the SEGA organization

ASSUMPTION: This role requires a strategic thinker with excellent communication and stakeholder management skills, as well as significant experience in a brand role within the gaming or entertainment industry.

📋 Key Responsibilities

✅ Define, build, and lead the Brand organization, coordinating brand strategy across Marketing, PR, and Community

✅ Define marketing goals, KPI’s and activation with SEGA publishing teams, including product positioning, target audiences, market sizing, regional marketing plan, etc.

✅ Support the SEGA Publishing teams in activating against the Go To Market Plan for all products with high quality branded assets and content

✅ Build, execute, and maintain a 5-year strategy for the Two Point brand, driving stakeholder agreement

✅ Participate in defining the long-term product and IP growth roadmap across all platforms

✅ Line manage existing community managers and help define the future growth of the team

✅ Lead research to understand the brand, consumer, segmentation, and sentiment to better inform future products and transmedia/IP strategy

✅ Research and understand genre, market, competitors, and areas of opportunity to inform future products

✅ Provide input into relevant feature set and positioning of each Two Point product, based on research and consumer feedback

✅ Work across SEGA teams to develop an ongoing Two Point brand style guide; setting the style and tone of voice for the Two Point brand

✅ Work with SMT and publishing teams to deliver required materials to support SEGA development and publishing checkpoints

✅ Deliver relevant and timely marketing updates as part of weekly studio calls, monthly pillar meetings, business planning in-lines, and senior leadership presentations

✅ Support the publishing teams in the management of Two Point marketing budgets

✅ Build and maintain a positive relationship with all relevant parts of the SEGA organization

✅ Explore new opportunities to diversify and generate additional revenue, e.g., partnerships, licensing, etc.

ASSUMPTION: This role requires a high level of collaboration and communication with various teams, both internally and externally, to ensure brand consistency and maximize opportunities across global markets.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Significant experience (5-10 years) in a brand role within the gaming or entertainment industry

Required Skills:

• Proven experience in owning and managing brand and/or product marketing campaigns from cradle to grave
• Excellent project management, communication, and stakeholder management skills
• Demonstrable line management experience
• Experience with Google, Facebook, Twitter, Steam, and other analytics platforms
• Excellent project management, time management, organisational, interpersonal, reporting, presentation, and communication skills
• Team-focused, enthusiastic, organised, creative, committed, sense of humour, ambitious, and career-minded
• Passion for entertainment and video games

Preferred Skills:

• Experience working with SEGA or other major gaming publishers
• Fluency in additional languages

ASSUMPTION: While a Bachelor's degree is preferred, relevant experience may be considered equivalent. Fluency in additional languages may be beneficial but is not required.

💰 Compensation & Benefits

Salary Range: £70,000 - £90,000 per year (Based on industry standards for a Head of Brand Marketing role in the UK gaming industry)

Benefits:

• Private Medical Insurance
• Private Dental Insurance
• Health Screening
• Electric Car Scheme
• Home Technology Scheme
• Microsoft Package Discounts

Working Hours: Full-time (40 hours per week), with flexibility for work-life balance

ASSUMPTION: The salary range is estimated based on industry standards for a Head of Brand Marketing role in the UK gaming industry. Benefits are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Computer Games

Company Size: Small (11-50 employees) - A small company size can offer a more intimate work environment with closer relationships among team members. It may also provide opportunities for growth and increased responsibility as the company expands.

Founded: 2016 - Two Point Studios was founded in 2016 and has since grown to become a successful gaming studio known for its management sim games with silly humour.

Company Description:

• Two Point Studios is a creative and fun development studio specializing in management sim games infused with its own brand of silly humour
• The company is enriched by the experience of veterans from renowned creative studios and takes pride in fostering a friendly and inclusive culture
• At Two Point Studios, they have a newly-fitted kitchen/café space, private meeting pods, meeting rooms with beautiful views, and a gaming area for breaks and social events

Company Specialties:

• Management sim games
• Silly humour
• Creative and fun work environment

Company Website: http://www.twopointstudios.com

ASSUMPTION: Two Point Studios is a creative and fun gaming studio with a focus on management sim games. The company values a friendly and inclusive work environment and offers various amenities to its employees.

📊 Role Analysis

Career Level: Mid-level to Senior - This role requires significant experience in a brand role within the gaming or entertainment industry, placing it at a mid-level to senior career stage.

Reporting Structure: The Head of Brand Marketing will report directly to the Studio Management Team (SMT) and will have line management responsibilities for existing community managers.

Work Arrangement: On-site - This role requires on-site work at the Two Point Studios office in Farnham, Surrey. However, the company is committed to fostering a positive work-life balance.

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the Head of Brand Marketing to expand their team and take on additional responsibilities
• The role offers the chance to work closely with SEGA teams, providing opportunities for collaboration and learning
• The company's commitment to fostering a friendly and inclusive culture may provide opportunities for professional development and growth

ASSUMPTION: The Head of Brand Marketing role offers opportunities for growth and development within the company and the gaming industry as a whole.

🌍 Location & Work Environment

Office Type: Creative and collaborative - Two Point Studios offers a creative and collaborative work environment with various amenities, such as a newly-fitted kitchen/café space, private meeting pods, meeting rooms with beautiful views, and a gaming area for breaks and social events.

Office Location(s): Farnham, Surrey - The company's office is located in Farnham, Surrey, a historic market town in the South East of England.

Geographic Context:

• Farnham is located approximately 40 miles southwest of London, offering easy access to the city for work or leisure
• The town is known for its historic architecture, including Farnham Castle and the Farnham Maltings
• Farnham has a vibrant arts scene, with numerous galleries, museums, and festivals throughout the year

Work Schedule: Full-time (40 hours per week) with flexibility for work-life balance - While the role is full-time, Two Point Studios is committed to fostering a positive work-life balance, allowing for flexibility in work arrangements.

ASSUMPTION: The creative and collaborative work environment at Two Point Studios, along with the historic and culturally rich location of Farnham, Surrey, offers an attractive setting for the Head of Brand Marketing role.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the Studio Management Team (SMT)

Key Assessment Areas:

• Brand management experience and strategy
• Communication and stakeholder management skills
• Project management and organizational skills
• Cultural fit and alignment with Two Point Studios' values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant brand management experience and skills
• Prepare examples of successful brand campaigns you've managed from cradle to grave
• Demonstrate your understanding of the gaming industry and Two Point Studios' unique brand of silly humour

ATS Keywords: Brand Management, Gaming Industry, Marketing Strategy, Stakeholder Management, Project Management, Team Leadership, Consumer Research, Analytics, SEGA, Two Point Studios

ASSUMPTION: The application process for the Head of Brand Marketing role at Two Point Studios is likely to involve multiple interviews, focusing on the candidate's brand management experience, communication skills, and cultural fit.

🛠️ Tools & Technologies

• Google Analytics
• Facebook Insights
• Twitter Analytics
• Steamworks
• SEGA publishing tools

ASSUMPTION: The Head of Brand Marketing role will require proficiency in various analytics and publishing tools to effectively manage brand campaigns and coordinate with SEGA teams.

👔 Cultural Fit Considerations

Company Values:

• Creative and fun work environment
• Friendly and inclusive culture
• Commitment to fostering a positive work-life balance

Work Style:

• Collaborative and team-focused
• Organized and detail-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a creative and collaborative work environment?
• Are you able to balance multiple projects and stakeholders effectively?
• Are you comfortable working in a small, growing company with a focus on work-life balance?

ASSUMPTION: The ideal candidate for the Head of Brand Marketing role at Two Point Studios will be a creative and collaborative team player with a strong work ethic and a commitment to fostering a positive work-life balance.

⚠️ Potential Challenges

• Managing brand consistency across global markets and multiple platforms
• Balancing the need for creativity and innovation with the constraints of budget and resources
• Navigating the complex and ever-changing gaming industry landscape
• Adapting to the unique brand voice and tone of Two Point Studios

ASSUMPTION: The Head of Brand Marketing role at Two Point Studios presents unique challenges related to brand management, creativity, and industry navigation, requiring a strategic and adaptable approach.

📈 Similar Roles Comparison

• Unlike other brand marketing roles in the gaming industry, this position requires a deep understanding of Two Point Studios' unique brand voice and tone
• The role offers the opportunity to work closely with SEGA teams, providing unique insights into the publishing process
• Compared to other mid-level to senior brand marketing roles, this position offers a unique blend of creativity, collaboration, and strategic thinking

ASSUMPTION: The Head of Brand Marketing role at Two Point Studios is unique in its focus on the company's distinctive brand voice and collaboration with SEGA teams, offering a unique blend of creativity and strategic thinking.

📝 Sample Projects

• Developing and executing a global brand campaign for the launch of a new Two Point game
• Conducting consumer research to inform future product development and brand strategy
• Collaborating with SEGA teams to create branded assets and content for product releases

ASSUMPTION: The Head of Brand Marketing role at Two Point Studios involves a range of projects, from global brand campaigns to consumer research and collaboration with SEGA teams.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to brand management and how this role fits into that strategy?
• How does Two Point Studios collaborate with SEGA teams to maximize opportunities and efficiencies for product releases?
• What is the company's approach to fostering a positive work-life balance, and how does this role fit into that philosophy?
• What are the key priorities for this role in the first 90 days?
• How does Two Point Studios support the professional development and growth of its employees?

ASSUMPTION: Asking these questions during the interview process will help the candidate better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant brand management experience and skills
• Prepare examples of successful brand campaigns you've managed from cradle to grave
• Demonstrate your understanding of the gaming industry and Two Point Studios' unique brand of silly humour
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.