- Job Title: Head of Brand Social Marketing, Amazon XCM
- Company: Amazon
- Location: Seattle, WA; Santa Monica, CA; New York, NY
- Job Type: On-site (5 days per week)
- Category: Marketing
- Date Posted: April 21, 2025
- Experience Level: 5-10 years
- Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social media strategies for Amazon and Prime brands
- Collaborating cross-functionally to create innovative and impactful campaigns
- Analyzing campaign performance and optimizing strategies for maximum engagement
- Managing social agencies and partners to deliver high-quality content
- Identifying new opportunities to drive commerce and brand engagement
ASSUMPTION: This role requires a strong understanding of social media trends and customer behavior, as well as the ability to manage complex projects and collaborate effectively with diverse stakeholders.
📋 Key Responsibilities
- Strategy & Planning: Develop and implement annual social media strategies across Amazon and Prime brands, including campaign-level social briefs through to execution oversight.
- Subject Matter Expertise: Serve as the go-to person for social media best practices and emerging trends, ensuring XCM remains best-in-class in social strategy and execution.
- Analysis & Reporting: Establish short- and long-term learning agendas and oversee social measurement capabilities, analysis, and executive reporting of campaigns.
- Agency Management: Manage social agencies (including in-house Creative team) and partners to deliver best-in-class campaigns and content to customers.
- Budget Management: Manage social production budgets to ensure efficient investment while maintaining a high creative bar and optimizing for continuous performance improvement.
- Opportunity Identification: Identify new opportunities to drive commerce and brand engagement based on evolving customer and cultural trends, including a focus on reaching younger and diverse audiences.
- Process Improvement: Partner across functional teams to drive process improvement and efficiency.
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work independently and make smart decisions.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Communications, or a related field. MBA preferred.
- Experience: 5-10 years of experience in marketing, with a focus on social media strategies for Fortune 500 brands.
- Required Skills:
- Proven experience in social media strategy and campaign management
- Strong analytical skills and data-driven decision-making
- Excellent communication and presentation skills
- Ability to manage complex cross-functional projects and diverse stakeholders
- Comfortable picking up new technologies and sharing knowledge with team members
- Preferred Skills:
- Experience with AI and next-gen production models
- Familiarity with Amazon's brand and retail goals
- Experience working with multicultural initiatives and influencer programs
ASSUMPTION: The ideal candidate will have a proven track record of driving measurable results through social media campaigns and a deep understanding of customer behavior and platform algorithms.
💰 Compensation & Benefits
- Salary Range: $150,000 - $180,000 per year (based on industry standards for the role, experience level, and location)
- Benefits:
- Comprehensive health, dental, and vision insurance
- Retirement savings plan with company match
- Generous paid time off and company holidays
- Employee discounts on Amazon products and services
- Working Hours: Full-time, 40 hours per week, with flexible work arrangements available
ASSUMPTION: Salary range is estimated based on industry standards for similar roles in the Seattle, Santa Monica, and New York areas.
📌 Applicant Insights
🔍 Company Context
- Industry: E-commerce and technology
- Company Size: 10,001+ employees
- Founded: 1994
- Company Description: Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking. The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Company Specialties: E-commerce, retail, operations, and internet services
📊 Role Analysis
- Career Level: Senior-level marketing role with significant impact on Amazon's brand and retail goals
- Reporting Structure: This role reports directly to the Director of Cross Channel and Category Marketing (XCM) and works closely with various teams across the organization
- Work Arrangement: On-site, 5 days per week, with the option to work remotely up to 2 days per week
- Growth Opportunities:
- Potential to grow into a leadership role within the XCM organization or other marketing teams within Amazon
- Opportunities to work on high-impact projects and campaigns that reach millions of customers worldwide
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to work on high-visibility projects and collaborate with diverse teams across the organization.
🌍 Location & Work Environment
- Office Type: Modern, collaborative workspaces with on-site amenities
- Office Location(s): Seattle, WA; Santa Monica, CA; New York, NY
- Geographic Context:
- Seattle: Tech hub with a vibrant culture and outdoor lifestyle
- Santa Monica: Beachside location with a laid-back atmosphere and strong tech industry presence
- New York: Fast-paced, multicultural city with a dynamic business environment
- Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexible start and end times
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and thrive in a collaborative team setting.
💼 Interview & Application Insights
- Typical Process: Phone screen → Virtual interview with hiring manager → On-site interview with cross-functional team → Final interview with Director of XCM → Job offer
- Key Assessment Areas: Strategic thinking, analytical skills, communication and presentation skills, cultural fit, and problem-solving abilities
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of social media campaigns you've managed and their outcomes
- Research Amazon's brand and retail goals to demonstrate your understanding of the company's mission and values
ASSUMPTION: The interview process is designed to assess your strategic thinking, analytical skills, and cultural fit within the XCM organization.
🛠️ Tools & Technologies
- Social media platforms: Meta, TikTok, Snapchat, and other relevant channels
- Analytics tools: Google Analytics, social media analytics platforms (e.g., Hootsuite, Sprout Social)
- Project management tools: Asana, Trello, or similar platforms
- Collaboration tools: Microsoft Office Suite, Google Workspace, or similar tools
ASSUMPTION: The ideal candidate will have experience with relevant social media platforms, analytics tools, and project management software.
👔 Cultural Fit Considerations
- Company Values: Customer obsession, passion for invention, commitment to operational excellence, long-term thinking
- Work Style: Fast-paced, collaborative, innovative, data-driven
- Self-Assessment Questions:
- How do you stay up-to-date with the latest social media trends and customer behavior?
- Describe a time when you had to manage a complex cross-functional project with diverse stakeholders. What was the outcome?
- How do you approach continuous learning and improvement in your role?
ASSUMPTION: Amazon values candidates who are passionate about customer obsession, thrive in a fast-paced environment, and demonstrate a strong commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple competing priorities and tight deadlines
- Balancing creative and analytical aspects of the role
- Adapting to changes in customer behavior and platform algorithms
- Collaborating effectively with diverse stakeholders across multiple teams and time zones
ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, fast-paced environment and able to manage multiple priorities effectively.
📈 Similar Roles Comparison
- Role Differentiators: This role focuses on social media strategy and execution for Amazon and Prime brands, while similar roles may be more generalist in nature or focused on specific channels or platforms.
- Industry-Specific Context: Amazon's size and scale present unique opportunities and challenges compared to smaller organizations or startups.
- Career Path Comparison: This role offers significant growth potential within the XCM organization or other marketing teams within Amazon, with opportunities to take on leadership roles or specialize in specific areas of interest.
ASSUMPTION: This role is well-suited for candidates looking to make a significant impact on a global brand and gain experience working on high-visibility projects.
📝 Sample Projects
- Developing and executing a social media campaign for Amazon's annual Prime Day event
- Creating a multicultural marketing strategy to reach diverse audiences on social media platforms
- Collaborating with creative agencies to produce high-quality, on-brand content for Amazon's social media channels
ASSUMPTION: These sample projects demonstrate the breadth and depth of responsibilities for this role, as well as the opportunity to work on high-impact campaigns with significant reach.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the XCM organization?
- How does the XCM team collaborate with other departments and external partners to execute social media campaigns?
- What are the most significant challenges facing the social media landscape, and how does Amazon plan to address them?
- How does Amazon support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These questions are designed to help you better understand the role, team dynamics, and growth opportunities within the XCM organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://www.amazon.jobs/en/jobs/2961216).
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of social media campaigns you've managed and their outcomes.
- Research Amazon's brand and retail goals to demonstrate your understanding of the company's mission and values.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
- If selected for an interview, be prepared to discuss your experience with social media strategy, campaign management, and analytics, as well as your ability to work collaboratively with diverse stakeholders.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
