- Job Title: Head of Campaign Creative
- Company: BNY Mellon
- Location: New York, NY, United States
- Job Type: Full-time, Hybrid
- Category: Marketing & Communications
- Date Posted: May 15, 2025
- Experience Level: 12+ years
- Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Overseeing global marketing campaigns across all channels
- Leading and managing a multidisciplinary creative team
- Serving as the lead on the brand's voice and tone
- Collaborating with strategic planners to develop creative strategies
- Incorporating emerging marketing innovations into the creative workflow
ASSUMPTION: This role requires a strategic and innovative mindset, with the ability to manage multiple projects and stakeholders effectively.
📋 Key Responsibilities
- ✅ Oversee the creative strategy and execution of global marketing campaigns across all channels, ensuring high-quality, innovative, and on-brand results
- ✅ Lead and manage a multidisciplinary creative team, including copywriters and art directors, to produce cohesive and efficient work ensuring alignment on design, voice, tone, and brand alignment across all creative assets
- ✅ Serve as the trusted lead on the brand's voice and tone, maintaining and owning the written and spoken word for the brand, and providing thought partnership to business partners to drive creative direction and improvement
- ✅ Collaborate with strategic planners to develop and communicate creative strategies with a clear vision and direction to internal and external partners, and lead ideation sessions and design reviews to bring these strategies to life
- ✅ Identify opportunities and lead efforts to incorporate emerging marketing innovations, such as GenAI, into the creative workflow to keep the brand future-forward and operating at peak performance
ASSUMPTION: The role may require occasional travel to attend industry events, client meetings, or team-building activities.
🎯 Required Qualifications
- Education: Bachelor's, Master's, or equivalent degree in a relevant field
- Experience: 12+ years of agency or brand-side experience working with or at global brands, with extensive knowledge of the financial industry
- Required Skills:
- Proven experience leading creative for financial brands or products/services
- Extensive knowledge of the financial industry
- Experience managing teams in highly matrixed organizations with multiple stakeholders
- Ability to initiate and drive opportunities independently across multiple complex projects that have strategic implications for the brand and company, while operating in an environment that changes quickly
ASSUMPTION: Given the role's focus on the financial industry, candidates with relevant industry experience are strongly preferred.
💰 Compensation & Benefits
- Salary Range: $125,000 - $210,000 per year (base salary)
- Benefits:
- Competitive compensation and benefits package
- Wellbeing programs
- Paid leaves, including paid volunteer time
- Working Hours: Full-time, with a flexible hybrid work arrangement (2-3 days on-site in NYC)
ASSUMPTION: The salary range provided is inclusive of the base salary and does not include additional compensation components such as bonuses, incentives, or equity.
📌 Applicant Insights
🔍 Company Context
- Industry: Financial Services
- Company Size: 10,001+ employees
- Founded: 1784
- Company Description: BNY Mellon is a leading global financial services company at the center of the world’s financial system, touching nearly 20% of the world’s investable assets. They help over 90% of Fortune 100 companies and nearly all the top 100 banks globally access the money they need. For more than 240 years, they have partnered alongside their clients to create solutions that benefit businesses, communities, and people everywhere.
- Company Specialties: Financial Services, Investment Management, Investment Services, and Wealth Management
📊 Role Analysis
- Career Level: Executive/Managerial
- Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and leads a multidisciplinary creative team
- Work Arrangement: Hybrid (2-3 days on-site in NYC)
- Growth Opportunities: Potential to grow within the Marketing & Communications department or explore other leadership roles within the organization
🌍 Location & Work Environment
- Office Type: Hybrid (2-3 days on-site)
- Office Location(s): 240 Greenwich St, New York, NY 10286, US
- Geographic Context: New York City offers a vibrant cultural scene, diverse neighborhoods, and a thriving financial industry
- Work Schedule: Flexible, with a focus on results and productivity
💼 Interview & Application Insights
- Typical Process: Phone screen → Portfolio review → On-site interview → Final decision
- Key Assessment Areas: Creative portfolio, industry knowledge, leadership skills, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare a portfolio showcasing your creative work and achievements
- Research BNY Mellon's company culture and values to demonstrate your fit
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Project management tools (Asana, Trello, Jira)
- Marketing automation platforms (Marketo, HubSpot, Salesforce)
👔 Cultural Fit Considerations
- Company Values: Integrity, Excellence, Collaboration, and Innovation
- Work Style: Fast-paced, collaborative, and innovative, with a focus on results and continuous improvement
⚠️ Potential Challenges
- Balancing multiple projects and stakeholders in a fast-paced environment
- Keeping up with emerging marketing innovations and industry trends
- Managing a team with diverse skills and backgrounds
📈 Similar Roles Comparison
- Career Path: Head of Campaign Creative → Vice President, Marketing Communications → Senior Vice President, Marketing Communications → Chief Marketing Officer
- Industry-Specific Context: Financial services marketing requires a strong understanding of the industry, its regulations, and target audience
- Career Path Comparison: Similar roles in other industries may have different titles, such as Creative Director or Head of Brand Marketing
📝 Sample Projects
- Developing a global marketing campaign for a new financial product
- Rebranding a division or subsidiary to align with the parent company's brand
- Creating a marketing strategy to launch a new service or product line
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department currently?
- How does this role collaborate with other departments, such as Product or Sales?
- What opportunities are there for professional development and growth within the role?
- How does BNY Mellon support work-life balance for its employees?
📌 Next Steps for Applicants
- To apply for this position, submit your application through [this link](https://eofe.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1001/job/66535)
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a portfolio showcasing your creative work and achievements
- Research BNY Mellon's company culture and values to demonstrate your fit
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
