Head of Campaign Operations (f/m/x)

📌 Core Information

🔹 Job Title: Head of Campaign Operations (f/m/x)

🔹 Company: Bonial International GmbH

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: May 1, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership of French and German Campaign Teams
• Campaign inventory planning and optimization
• Collaboration with sales teams to maximize budget fulfillment
• Quality assurance and process improvement
• Cross-functional team coordination and training

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of performance marketing to drive success across multiple markets.

📋 Key Responsibilities

✅ Lead the French and German Campaign Teams on a strategic level to reach company objectives

✅ Oversee campaign inventory planning and determine sellable inventory across various placements and formats

✅ Act as the main point of contact for all strategic campaign topics, including staffing, process improvement, and technical enhancements

✅ Review and ensure the quality and feasibility of campaign recommendations for strategic accounts

✅ Supervise the execution, monitoring, and measurement of campaign performance for high-priority clients

✅ Support Campaign Managers in both markets by coordinating necessary training to maintain and improve the quality of campaign delivery

✅ Ensure adherence to organizational guidelines for all aspects of campaign implementation

✅ Compile regular performance reports detailing campaign outcomes and insights for both markets

✅ Maintain comprehensive documentation of process and internal guidelines to ensure consistency across teams

✅ Identify and recommend new delivery channels to meet client needs and adapt to evolving market trends

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)

Experience: Proven experience in successfully leading performance marketing teams, with a minimum of 4 years in media buying focused on German or French markets

Required Skills:

• Proven leadership and team management skills
• Strong track record in performance marketing or digital marketing roles, with a focus on achieving measurable results
• Data-driven and detail-oriented approach, with a commitment to maintaining high standards
• Proactive and organized working manner, with the ability to manage multiple priorities effectively
• Solid technical understanding and a genuine interest in digital marketing technologies
• Fluency in English (min. level C1) and German (min. level C1)
• Relevant certifications, such as Google Ads and Meta Ads (additional certifications are a plus)

Preferred Skills:

• Experience working in a multinational environment
• Fluency in French

ASSUMPTION: Candidates with experience in leading teams and driving results in a performance marketing context are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (AI-estimated, based on experience level and market rates for similar roles in Berlin)

Benefits:

• Diversity and inclusion initiatives
• Strong support for professional development
• Mental health support through nilo.health app
• Physical fitness support through Urban Sports Club subscription
• Corporate pension scheme
• Flexible working hours and 28-30 days of holiday
• Modern office with Zen Rooms, gym, and roof terrace
• Free lunch options and snacks at the office
• Regular team events and social culture
• Visa sponsorship for international candidates

Working Hours: Full-time position, with standard working hours Monday to Friday

ASSUMPTION: The salary range is estimated based on market data for similar roles in Berlin. Actual compensation may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Bonial operates in the IT Services and IT Consulting industry, focusing on advertising, location-based services, and retail technology.

Company Size: Bonial has 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: Bonial was founded in 2008 and has since grown to become a leading drive-to-store marketing partner across Europe.

Company Description:

• Bonial is part of Axel Springer SE and inspires millions of shoppers each month by connecting them with their favorite brands and retailers through its kaufDA and MeinProspekt platforms.
• The company offers tailor-made, data-driven marketing solutions to promote offers and reach measurable business results with maximized return on investment.
• Bonial works with over 1500 retailers and brands across all retail sectors to drive foot traffic and sales.

Company Specialties:

• Advertising
• Location-Based Services
• Retail Technology
• Local Shopping
• Retail
• Mobile
• Digital Marketing
• Drive-to-Store
• Angebotskommunikation
• Handelsmarketing
• Einzelhandel
• Werbung
• kaufDA
• and MeinProspekt

Company Website: http://www.bonial.com/de/

ASSUMPTION: Bonial's focus on driving foot traffic and sales for retailers and brands makes it an attractive opportunity for candidates interested in the retail and marketing sectors.

📊 Role Analysis

Career Level: This role is at the senior management level, reporting directly to the Head of Campaigns.

Reporting Structure: The Head of Campaign Operations will oversee the French and German Campaign Teams and collaborate with other departments, such as sales and product.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work. The office is located in Berlin, Mitte.

Growth Opportunities:

• Potential to expand the role's scope and influence as the company grows
• Opportunities to develop leadership and management skills by guiding and mentoring team members
• Possibility to progress to a more senior role within the organization, such as Head of Campaigns or a similar position

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success.

🌍 Location & Work Environment

Office Type: Bonial's office is a modern, collaborative workspace with amenities such as a gym, Zen Rooms, and a roof terrace.

Office Location(s): Hussitenstraße 32-33, Berlin, Mitte 13355, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry and a high quality of life
• The office is located in the Mitte district, offering easy access to public transportation and various amenities
• Berlin has a humid continental climate, with warm summers and cold, snowy winters

Work Schedule: Standard working hours are Monday to Friday, with flexible hours and the possibility of occasional remote work.

ASSUMPTION: The modern office environment and central location make Bonial an attractive place to work for candidates seeking a dynamic, urban setting.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site interview with the hiring manager and team members
• Final interview with the Head of Campaigns

Key Assessment Areas:

• Leadership and team management skills
• Performance marketing expertise
• Data-driven decision-making and analytical skills
• Communication and collaboration abilities
• Cultural fit and alignment with Bonial's values

Application Tips:

• Highlight your leadership experience and achievements in your resume and cover letter
• Demonstrate your understanding of performance marketing and data-driven strategies
• Showcase your ability to manage multiple priorities and balance competing demands
• Prepare questions about Bonial's company culture, team structure, and growth opportunities

ATS Keywords: Performance Marketing, Digital Marketing, Media Buying, Campaign Management, Team Leadership, Process Improvement, Budget Optimization, Client Relations, Training Coordination, Reporting, Documentation, Channel Development, Fluency in English, Fluency in German

ASSUMPTION: The application process is designed to assess candidates' skills, experience, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Familiarity with relevant performance marketing tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Data-driven decision-making
• Collaboration and teamwork
• Continuous learning and improvement
• Innovation and creativity

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration and teamwork
• Data-driven and results-oriented approach
• Strong focus on customer success and satisfaction
• Openness to feedback and continuous learning

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment, and are you comfortable managing multiple priorities?
• Are you a strong communicator and collaborator, with experience working in cross-functional teams?
• Do you have a data-driven mindset and a proven track record of achieving results through performance marketing strategies?
• Are you committed to continuous learning and improvement, and do you embrace feedback as an opportunity for growth?

ASSUMPTION: Candidates who align with Bonial's values and work style are more likely to succeed in and enjoy this role.

⚠️ Potential Challenges

• Managing multiple teams across different markets, requiring strong communication and organizational skills
• Balancing strategic planning with day-to-day campaign management and execution
• Adapting to a fast-paced, dynamic work environment with changing priorities and market conditions
• Ensuring consistent quality and performance across multiple teams and markets

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a data-driven, strategic approach.

📈 Similar Roles Comparison

• Unlike traditional media agency roles, this position focuses on driving foot traffic and sales for retailers and brands rather than purely digital conversions
• Bonial's focus on data-driven marketing strategies sets it apart from other advertising platforms and agencies
• This role offers significant growth potential and the opportunity to make a substantial impact on the company's success, compared to more established or larger organizations

ASSUMPTION: Candidates should consider their preferences for digital marketing focus, data-driven strategies, and growth opportunities when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing and implementing a comprehensive campaign inventory planning process to optimize budget fulfillment and maximize ROI
• Collaborating with the sales team to identify and pursue new business opportunities, tailored to clients' unique needs and preferences
• Conducting regular performance reviews and providing actionable feedback to Campaign Managers to drive continuous improvement

ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and data-driven nature of the role's responsibilities.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other departments, such as sales and product, to drive success for clients and the company?
• What are the biggest challenges facing the Campaign Teams, and how can this role address them?
• How does Bonial support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does it support employees' well-being?

ASSUMPTION: These questions demonstrate your interest in the role's responsibilities, the company's culture, and your commitment to driving success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the link
• Tailor your resume and cover letter to highlight your leadership experience, performance marketing expertise, and cultural fit with Bonial
• Prepare for interview questions about your leadership style, strategic approach to performance marketing, and ability to manage multiple priorities
• Follow up with the hiring manager or HR department one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.