📌 Core Information
🔹 Job Title: Head of Central Marketing Operations
🔹 Company: Fidelity International
🔹 Location: Gurgaon/Bengaluru - India
🔹 Job Type: Permanent
🔹 Category: Marketing
🔹 Date Posted: 2025-04-17
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading a global marketing operations team to drive exceptional client outcomes
- Orchestrating key activities that empower divisional success and keep the organization at the forefront of marketing operations excellence
- Collaborating closely with regional/local marketing teams to ensure alignment and consistency in marketing operations execution
- Spearheading marketing technology and transformation, with a primary focus on Adobe products
- Overseeing marketing operations, including managing and developing the Medallia system, driving email marketing operations, and managing marketing workflow
ASSUMPTION: This role requires a strategic and collaborative leader with a strong background in marketing operations and experience managing global teams.
📋 Key Responsibilities
✅ Lead the centre of excellence that provides enterprise marketing services to the GPS and ISS business divisions
✅ Oversee marketing operations, including managing and developing the Medallia system, driving email marketing operations, and managing marketing workflow via Adobe Workfront and DAM
✅ Manage marketing analytics and insights generation to inform data-driven decision-making
✅ Oversee business management, including delivering comprehensive reporting, tracking KPIs, managing governance frameworks, and ensuring prudent cost management and budget discipline
✅ Collaborate with central functions to effectively manage programs and prioritize spend
ASSUMPTION: This role involves a mix of strategic planning, operational management, and stakeholder collaboration to drive marketing success across the organization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: Proven track record of leading and scaling marketing operations within a complex, global organization (10+ years)
Required Skills:
- Proven marketing operations leadership
- Exceptional communication and collaboration skills
- Strong experience with marketing technologies, including the Adobe suite of products
- Data-driven and analytical mindset, with a strong understanding of data analytics best practices
- Strategic thinking and execution, with a focus on optimizing marketing spend
- Strong people leadership skills, with a proven track record of developing talent and fostering high-performing teams
Preferred Skills:
- Experience with Salesforce and Medallia
ASSUMPTION: Candidates should have a strong background in marketing operations, with experience managing global teams and driving marketing success across complex organizations.
💰 Compensation & Benefits
Salary Range: INR 25,00,000 - 35,00,000 per annum (Estimated, based on industry standards for similar roles)
Benefits:
- Comprehensive benefits package
- Flexible working arrangements
- Support for professional development
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in India. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 5,001-10,000 employees (Large organization with a global presence)
Founded: 1969 (Over 50 years of experience in the investment management industry)
Company Description:
- Fidelity International offers investment solutions and services and retirement expertise to more than 2.9 million customers globally
- Operates in more than 25 locations and has $893.2 billion in total assets under administration
- Provides investment choices, third-party solutions, administration services, and pension guidance to individuals, advisers, and employers
Company Specialties:
- Asset Management
- Investment Management
- ISA, SIPP, Junior ISA, and Investment Trusts
- Wealth Manager and Investment
Company Website: http://www.fidelityinternational.com
ASSUMPTION: Fidelity International is a well-established and reputable organization in the financial services industry, with a strong global presence and a diverse range of investment solutions.
📊 Role Analysis
Career Level: Senior Management (Head of a department)
Reporting Structure: Reports directly to the Chief Marketing Officer - Global Platform Solutions
Work Arrangement: On-site, with the possibility of occasional remote work
Growth Opportunities:
- Potential to lead and grow the marketing operations team
- Opportunities to work on strategic projects and drive innovation in marketing operations
- Possibility to expand the role's scope and influence as the organization grows
ASSUMPTION: This role offers significant growth potential, as the organization continues to expand its global presence and invest in marketing operations.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Gurgaon and Bengaluru, India
Geographic Context:
- Gurgaon and Bengaluru are major tech hubs in India, with a vibrant and growing job market
- Both locations offer a mix of urban and suburban living, with access to amenities and cultural attractions
- India has a tropical climate, with variations depending on the specific location
Work Schedule: Full-time (40 hours per week), with the possibility of flexible working arrangements
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- On-site or virtual interview with the hiring manager and other team members
- Final round interview with senior leadership
Key Assessment Areas:
- Cultural fit and alignment with company values
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Technical expertise in marketing operations and relevant tools
Application Tips:
- Tailor your resume and cover letter to highlight your marketing operations experience and achievements
- Be prepared to discuss your experience with marketing technologies and data analytics
- Demonstrate your ability to lead and collaborate with global teams
ATS Keywords: Marketing Operations, Marketing Technology, Adobe, Medallia, Data Analytics, Global Team Leadership, Strategic Planning
ASSUMPTION: The interview process is designed to assess the candidate's technical skills, leadership abilities, and cultural fit with the organization.
🛠️ Tools & Technologies
- Adobe Marketing Cloud (Adobe Experience Manager, Adobe Campaign, Adobe Analytics, Adobe Audience Manager)
- Medallia
- Salesforce (if applicable)
- Microsoft Office Suite
- Project management tools (e.g., Asana, Jira, Trello)
ASSUMPTION: The role requires proficiency in marketing technologies, with a focus on Adobe products and Medallia.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Expertise
- Stewardship
- Client Centricity
Work Style:
- Dynamic and fast-paced work environment
- Strong focus on collaboration and teamwork
- Opportunities for professional growth and development
Self-Assessment Questions:
- How have you demonstrated integrity and ethical decision-making in your previous roles?
- Can you provide an example of a time when you successfully collaborated with a diverse, global team to achieve a common goal?
- How do you approach continuous learning and professional development in your current role?
ASSUMPTION: Fidelity International values a strong work ethic, collaboration, and a commitment to client centricity. Candidates should be prepared to demonstrate their alignment with these values during the interview process.
⚠️ Potential Challenges
- Managing a global team with diverse time zones and cultural backgrounds
- Balancing strategic planning with day-to-day operational management
- Keeping up with the latest marketing technologies and best practices
- Navigating a large, complex organization with multiple stakeholders
ASSUMPTION: This role presents unique challenges, including managing global teams, balancing strategic and operational responsibilities, and navigating a large organization.
📈 Similar Roles Comparison
- This role is unique in its focus on enterprise marketing services and global team leadership within a large financial services organization
- Similar roles in other industries may have a narrower focus on specific marketing channels or technologies
- Career progression in this role could lead to senior leadership positions in marketing operations or related fields
ASSUMPTION: This role offers a unique opportunity to lead a global marketing operations team within a large financial services organization, with potential for career growth and development.
📝 Sample Projects
- Implementing a new marketing technology platform to streamline workflows and improve efficiency
- Developing and executing a global marketing campaign to launch a new product or service
- Analyzing marketing data to identify trends and optimize campaign performance
ASSUMPTION: These sample projects illustrate the strategic and operational responsibilities of the role, as well as the global scope and data-driven approach required.
❓ Key Questions to Ask During Interview
- How does this role fit into the organization's long-term strategy for marketing operations?
- What are the key priorities for the first 90 days in this role?
- How does the company support the professional development of its marketing operations team members?
- What are the key challenges facing the marketing operations team, and how can this role help address them?
- How does the company measure the success of its marketing operations initiatives, and how can this role contribute to improving those metrics?
ASSUMPTION: These questions are designed to assess the strategic direction of the role, the company's commitment to professional development, and the key challenges facing the marketing operations team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing operations experience and achievements
- Prepare for the interview process by researching the company and practicing common interview questions
- Follow up with the hiring manager after the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
