🔹 Job Title: Head of Channel Proposition, Marketing & Product Strategy (Bancassurance & Brokerage)
🔹 Company: AIA
🔹 Location: Hong Kong, HK-AIA Hong Kong & Macau
🔹 Job Type: Full-Time
🔹 Category: Insurance
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the financial industry and its regulatory environment.
✅ Initiate and develop marketing and proposition strategies to uplift activity and productivity in line with the distribution strategy
✅ Collaborate with Proposition Office to drive product development for partners and manage the launch processes
✅ Develop and manage the sales and marketing calendar and ensure deliverables are in quality
✅ Work closely with channel partners and internal teams to ensure marketing and segmentation campaigns & strategies are aligned with country product and marketing plans and executed in a timely manner
✅ Keep an up-to-date market information such as trends, competitors’ activities and product details for strategic planning and ad hoc initiatives
✅ Monitor the sales allowance in terms of sales tactical activities and marketing budget and allowance
✅ Monitor and ensure activities carried out comply with the regulatory and rules of the Company
✅ Develop team members by providing adequate training and coaching, and performance management
✅ Perform other responsibilities, ad hoc projects and duties periodically assigned by immediate manager in order to meet business requirements
✅ Ensure team members who perform regulated activities have obtained the relevant licenses and fulfilled the licensing requirements
ASSUMPTION: This role involves a mix of strategic planning, team management, and regulatory compliance, requiring a broad skill set and adaptability.
Education: University graduate
Experience: Minimum 15 years relevant working experience in sales and marketing in financial industry and 5 years in management level
Required Skills:
Preferred Skills:
ASSUMPTION: Given the seniority of the role, candidates should have extensive experience in sales and marketing within the financial industry and a proven track record of success in management roles.
Salary Range: HKD 800,000 - HKD 1,200,000 per annum (Estimated based on industry standards for a senior role in Hong Kong's financial industry)
Benefits:
Working Hours: 40 hours per week, with flexibility for occasional overtime as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Hong Kong's financial industry. Actual compensation may vary based on individual qualifications and experience.
Industry: Insurance. AIA is one of the largest independent publicly listed pan-Asian life insurance groups, with a presence in 18 markets across Asia.
Company Size: 10,001+ employees. As a large organization, AIA offers extensive resources and opportunities for career growth.
Founded: 1919 in Shanghai. AIA has a long history and established reputation in the insurance industry.
Company Description:
Company Specialties:
Company Website: www.aia.com
ASSUMPTION: AIA's large size and extensive resources provide opportunities for career growth and development, while its long history and established reputation offer stability and security.
Career Level: Senior management. This role reports directly to the Chief Distribution Officer and oversees a team of marketing and product strategy professionals.
Reporting Structure: Reports to the Chief Distribution Officer and oversees a team of marketing and product strategy professionals.
Work Arrangement: Full-time, on-site. This role requires a presence in the office to collaborate with team members and other departments.
Growth Opportunities:
ASSUMPTION: This role offers significant opportunities for career growth and development within AIA's extensive organization.
Office Type: Modern, high-rise office building in the Central district of Hong Kong.
Office Location(s): AIA Central, 1 Connaught Road, Central, Hong Kong
Geographic Context:
Work Schedule: Standard office hours, with flexibility for occasional overtime as needed
ASSUMPTION: The office environment is professional and dynamic, reflecting Hong Kong's status as a major global financial center.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Channel Proposition, Marketing, Product Strategy, Bancassurance, Brokerage, Sales, Distribution, Team Management, Regulatory Compliance, Insurance Industry
ASSUMPTION: AIA's application process is thorough and competitive, with a focus on identifying candidates with strong strategic thinking, leadership, and communication skills.
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and familiarity with CRM, project management, and data analysis tools.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: AIA values candidates who are customer-focused, adaptable, and committed to delivering excellence in a collaborative team environment.
ASSUMPTION: This role presents both opportunities and challenges, requiring strong leadership, adaptability, and strategic thinking to succeed.
ASSUMPTION: This role offers a unique blend of marketing, product strategy, and channel management responsibilities, setting it apart from other senior marketing positions in the insurance industry.
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the role, requiring a strong understanding of the insurance industry and its regulatory environment.
ASSUMPTION: These interview questions focus on the strategic priorities, professional development opportunities, and cultural aspects of the role, helping candidates assess their fit and potential for success.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.