- Job Title: Head of Commercial & Marketing – VirGeo
- Company: Fugro
- Location: Nootdorp, Netherlands
- Job Type: Full-time
- Category: Marketing & Sales
- Date Posted: July 9, 2025
- Experience Level: 8+ years of experience in commercial and marketing leadership
- Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving the growth and visibility of Fugro's VirGeo geodata platform
- Developing and implementing a sales and marketing growth strategy
- Building and leading a high-performing international commercial team
- Collaborating with cross-functional teams to optimize product-market fit and ensure timely product delivery
- Engaging with stakeholders to align efforts and drive impact
ASSUMPTION: This role requires a strategic mindset with a strong focus on execution, as well as the ability to thrive in a fast-paced, international environment.
📋 Key Responsibilities
- Leadership:
- Develop and implement a sales and marketing growth strategy aligned with VirGeo’s vision and roadmap
- Build and lead a high-performing international commercial team, fostering a culture of ownership, innovation, and collaboration
- Act as the key liaison between the VirGeo team and the broader Fugro organization, aligning commercial initiatives with business lines and regional goals
- Sales enablement & growth:
- Coach and equip the commercial team to succeed, with a strong focus on discovery, consultative selling, and client-centric delivery
- Establish commercial processes and systems to support customer acquisition, retention, and revenue growth
- Identify new opportunities for monetizing geodata products and services
- Go-to-Market Execution:
- Define and refine the digital go-to-market approach in close collaboration with the product team
- Lead cross-functional initiatives to optimize product-market fit and ensure timely product delivery
- Support regional business lines with presentations, demos, and commercial proposals
- Stakeholder Engagement:
- Work closely with Strategic Sales & Marketing, Leadership Innovation & Transformation, and Business Line Directors to align efforts and drive impact
- Facilitate internal alignment across departments and regions, addressing dependencies and unlocking commercial synergies and opportunities
- Ensure continuous feedback loops from clients and internal stakeholders to inform product team and drive commercial decisions
ASSUMPTION: This role involves a high degree of collaboration and stakeholder management, requiring strong communication and interpersonal skills.
🎯 Required Qualifications
- Education: Bachelor's degree in Business, Marketing, or a related field. A Master's degree would be an asset.
- Experience: 8+ years of experience in commercial and marketing leadership, preferably within data or technology-driven environments. Proven ability to lead through complexity and deliver results in fast-paced, international settings.
- Required Skills:
- Proven experience in business development, product management, and data-driven solutions
- Strong leadership, coaching, and team-building skills
- Excellent communication, presentation, and stakeholder management skills
- Fluency in English; proficiency in additional languages would be an asset
- Strong analytical and problem-solving skills
- Experience with CRM systems and marketing automation tools
- Preferred Skills:
- Understanding of geodata value chains, GDPR, and data governance
- Startup or scale-up experience within a corporate environment
- Experience working with geospatial or geodata platforms
ASSUMPTION: Candidates with experience in the geospatial or geodata industry may have a competitive advantage.
💰 Compensation & Benefits
- Salary Range: €80,000 - €120,000 per year (AI-estimated, based on experience level and market rates for similar roles in the Netherlands)
- Benefits:
- Competitive salary
- 29 holidays per year, with the possibility to purchase 12 additional days
- Extensive career and training opportunities both nationally and internationally
- Flexible working hours and the ability to work from home in accordance with your manager and corporate policies
- Commuting allowance
- Modern pension scheme
- Collective health insurance
- Possibility to register with the corporate fitness plan
- Coaching options through the Employee Assistance Program
- A unique opportunity to shape the future of Geo-data management and boost new revenue streams within a purpose-driven, global company
- A dynamic role at the intersection of technology, commercial innovation, and transformation
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: Fugro is a world-leading Geo-data specialist, collecting and analysing comprehensive information about the Earth and the structures built upon it. They help clients design, build, and operate their assets in a safe, sustainable, and efficient manner.
- Company Size: Fugro has 10,001+ employees, providing ample opportunities for career growth and collaboration.
- Founded: Fugro was founded in 1962 and has since grown into a global company with a strong reputation in the geospatial industry.
- Company Description: Fugro is committed to unlocking insights from Geo-data to help clients make informed decisions. They offer a wide range of services, including geotechnical, survey, and geospatial solutions, as well as renewable energy and offshore wind services.
- Company Specialties: Fugro specializes in geotechnical onshore and near-shore services, geotechnical offshore services, offshore survey services, subsea services, geospatial services, and seabed geosolutions.
📊 Role Analysis
- Career Level: This role is a senior leadership position, reporting directly to the VirGeo leadership team.
- Reporting Structure: The Head of Commercial & Marketing will lead a high-performing international commercial team and collaborate with cross-functional teams, including product, marketing, sales, and business development.
- Work Arrangement: This role is based in Nootdorp, Netherlands, with a hybrid work arrangement, combining on-site and remote work.
- Growth Opportunities: As a senior leadership role within a global company, this position offers ample opportunities for career growth and development, both within the commercial and marketing function and across the broader organization.
ASSUMPTION: Given Fugro's global presence and diverse service offerings, there are numerous opportunities for career progression and role expansion.
🌍 Location & Work Environment
- Office Type: Fugro's Nootdorp office is a modern, collaborative workspace designed to foster innovation and productivity.
- Office Location(s): Prismastraat 4, Nootdorp, Netherlands
- Geographic Context: Nootdorp is a small town in the province of Zuid-Holland, located approximately 30 kilometers southwest of Amsterdam. It offers a pleasant living environment with easy access to nearby cities and recreational areas.
- Work Schedule: The work schedule is primarily Monday to Friday, with flexible working hours and the possibility to work from home in accordance with your manager and corporate policies.
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
- Typical Process: The interview process typically consists of two rounds, with the first round focusing on cultural fit and skills assessment, and the second round involving more in-depth discussions about the role and the company.
- Key Assessment Areas: Candidates can expect to be assessed on their leadership skills, strategic thinking, commercial acumen, and cultural fit with Fugro's values.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with commercial and marketing leadership, as well as your understanding of geodata value chains and data-driven solutions
- Familiarize yourself with Fugro's company culture and values to demonstrate your cultural fit
ATS Keywords: Commercial leadership, marketing strategy, sales enablement, client-centric delivery, product management, business development, data-driven solutions, geodata value chains, GDPR, data governance, team leadership, cross-functional collaboration, stakeholder engagement, consultative selling, innovation, growth strategy
ASSUMPTION: Applicants should focus on demonstrating their relevant experience and skills, as well as their cultural fit with Fugro's values and work environment.
🛠️ Tools & Technologies
- CRM systems (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Geospatial and geodata platforms (e.g., VirGeo, ArcGIS)
- Collaboration tools (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: Candidates should have experience with CRM systems and marketing automation tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
- Company Values: Fugro's core values include safety, integrity, sustainability, innovation, and collaboration. Candidates should demonstrate a strong alignment with these values throughout the interview process.
- Work Style: Fugro fosters a collaborative and inclusive work environment, with a strong emphasis on teamwork and open communication. Candidates should be comfortable working in a dynamic, fast-paced environment and be able to thrive in a multicultural team.
- Self-Assessment Questions:
- How do you embody Fugro's core values in your daily work?
- How have you successfully led a team through complexity and change in a previous role?
- How do you approach building and maintaining strong relationships with clients and stakeholders?
ASSUMPTION: Candidates who can demonstrate a strong alignment with Fugro's values and work style will be well-positioned for success in this role.
⚠️ Potential Challenges
- Role-specific challenges: This role requires a high degree of strategic thinking and execution, as well as the ability to thrive in a fast-paced, international environment. Candidates should be comfortable working in a dynamic and sometimes ambiguous context.
- Company-specific challenges: Fugro is a large, global organization with a diverse range of services and clients. Candidates should be comfortable navigating a complex organizational structure and collaborating with cross-functional teams.
- Industry-specific challenges: The geospatial and geodata industry is rapidly evolving, with new technologies and market trends emerging constantly. Candidates should be adaptable and eager to stay up-to-date with industry developments.
ASSUMPTION: Candidates who can demonstrate resilience, adaptability, and a strong problem-solving mindset will be well-equipped to overcome the challenges associated with this role.
📈 Similar Roles Comparison
- How this role differs from related positions: The Head of Commercial & Marketing – VirGeo role is a senior leadership position focused on driving the growth and visibility of Fugro's geodata platform. It requires a strong combination of strategic thinking, commercial acumen, and leadership skills. In contrast, related roles such as Product Marketing Manager or Marketing Manager may have a more narrow focus on specific products or campaigns.
- Industry-specific context: The geospatial and geodata industry is characterized by rapid technological change and increasing demand for data-driven insights. This role offers a unique opportunity to shape the future of geodata management and drive commercial innovation within a global company.
- Career path comparison: This role is a senior leadership position with ample opportunities for career growth and development. It provides a strong foundation for future roles in commercial and marketing leadership, as well as potential expansion into other areas of the business.
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired career path when evaluating this opportunity.
📝 Sample Projects
- Project example 1 (role-specific): Develop and implement a go-to-market strategy for a new geodata product, including market research, segmentation, positioning, and launch planning.
- Project example 2 (industry-specific): Conduct a competitive analysis of geodata platforms and services, identifying opportunities for differentiation and market expansion.
- Project example 3 (reported responsibilities): Lead a cross-functional team to optimize the user experience and adoption of the VirGeo platform, resulting in increased customer satisfaction and revenue growth.
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they have driven results in previous roles.
❓ Key Questions to Ask During Interview
- Role-specific questions:
- How does this role fit into the broader organizational strategy for VirGeo and Fugro?
- What are the key priorities for this role in the first 90 days?
- How does the commercial team collaborate with the product and marketing teams to ensure alignment and success?
- Company-specific questions:
- How does Fugro support the growth and development of its employees?
- What are the key challenges and opportunities facing Fugro in the geospatial and geodata industry?
- How does Fugro foster innovation and encourage employees to think outside the box?
- Growth opportunities questions:
- What are the potential career paths for this role, both within the commercial and marketing function and across the broader organization?
- How does Fugro support the professional development of its employees?
- What are the key skills and experiences that would position an employee for success in this role and beyond?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and their understanding of the company and industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://fugro.wd3.myworkdayjobs.com/Careers/job/Nootdorp-Netherlands/Head-of-Commercial---Marketing---VirGeo_R0028494-1)
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview process by researching Fugro's company culture, values, and industry trends
- Follow up with the Talent Acquisition Specialist, Jawwad Saleem, after submitting your application to confirm receipt and inquire about next steps
Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
