📌 Core Information
🔹 Job Title: Head of Community, Content and Sales Enablement
🔹 Company: Eventbrite, Inc.
🔹 Location: Remote, United States
🔹 Job Type: Full-time
🔹 Category: Marketing & Branding
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 10-12+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a community engagement strategy
- Building and scaling programs, forums, events, and partnerships
- Launching initiatives to help event creators succeed
- Establishing community health metrics and tracking engagement trends
- Driving content strategy and editorial planning
- Collaborating cross-functionally with various teams
ASSUMPTION: This role requires a strategic and dynamic leader who can balance community engagement, content development, and cross-functional collaboration to drive business outcomes.
📋 Key Responsibilities
✅ Develop and execute a community engagement strategy that strengthens relationships with event creators and attendees
✅ Build and scale programs, forums, events, and partnerships that empower event creators with knowledge, resources, and peer connections
✅ Identify and develop ambassador and influencer programs to amplify the voices of top creators and industry leaders
✅ Launch and manage initiatives that help event creators succeed, from peer-to-peer learning communities to exclusive creator perks and networking events
✅ Establish community health metrics and track engagement trends, sentiment, and the business impact of community efforts
✅ Lead content strategy and editorial planning to develop high-impact resources, insights, and stories that help event creators thrive
✅ Drive the content for the Eventbrite blog, newsletters, webinars, and organizer social content, ensuring a consistent voice and brand positioning
✅ Develop thought leadership that positions Eventbrite as the leading authority in live events, ticketing, and community building
✅ Experiment with new content formats to enhance engagement
✅ Collaborate with product marketing and growth teams to create educational resources that drive product adoption and retention
✅ Work closely with Product, Marketing, and Customer Success to ensure community-driven insights inform product strategy and business decisions
✅ Partner with the Growth team to align community efforts with acquisition, retention, and lifecycle marketing
✅ Collaborate with the Brand and Social teams to integrate community voices into broader campaigns and storytelling
ASSUMPTION: This role requires a strong understanding of marketplaces, event creators, and the creator economy, as well as exceptional storytelling and editorial leadership skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 10-12+ years of experience in community building, content strategy, and engagement, ideally in tech, marketplaces, or creator-focused businesses
Required Skills:
- Deep understanding of marketplaces, event creators, and the creator economy
- Proven track record of scaling and managing communities that drive meaningful business impact
- Exceptional storytelling and editorial leadership skills
- Strong grasp of community analytics, sentiment analysis, and engagement metrics to measure success
- Exceptional cross-functional collaboration skills
- Experience managing and developing teams, agencies, or community moderators
- Passion for live events, experiences, and the power of human connection
Preferred Skills:
- Experience with event ticketing or event technology platforms
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in event ticketing or event technology platforms may have a competitive edge in understanding Eventbrite's core business.
💰 Compensation & Benefits
Salary Range: $180,000 - $220,000 per year (based on industry standards for similar roles and experience levels)
Benefits:
- Comprehensive benefits package
- Wellness package
- Wellness allowance
- Carrot family planning benefit
- Origin Financial Planning service
- Modern Health
- BriteBreaks (generally the first Friday of every month off)
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Event ticketing and technology
Company Size: Medium (501-1,000 employees) - Eventbrite offers the resources and scale of a larger organization while maintaining a startup-like culture
Founded: 2006 - Eventbrite was founded in 2006 and has since grown to become a leading global event technology platform
Company Description:
- Eventbrite is a global event technology platform that provides a suite of discovery, registration, and marketing tools for event organizers
- The company's mission is to bring the world together through live experiences
- Eventbrite is committed to fostering diversity, equity, and inclusion, and offers competitive benefits and wellness packages for its employees
Company Specialties:
- Event ticketing
- Event registration
- Social commerce
- Event technology
- Ticketing
- Event management
Company Website: https://www.eventbrite.com/
ASSUMPTION: Eventbrite's focus on live events and experiences makes it an attractive opportunity for candidates passionate about connecting people through meaningful experiences.
📊 Role Analysis
Career Level: Senior leadership role, reporting directly to the Chief Marketing Officer
Reporting Structure: This role will oversee a team of community managers, content creators, and potentially external agencies or contractors
Work Arrangement: Remote OK, with flexibility for in-person collaboration when needed
Growth Opportunities:
- Potential to grow and scale the community and content teams
- Opportunity to shape Eventbrite's community and content strategy and make a significant impact on the company's growth
- Possibility to expand the role's scope to include additional responsibilities, such as influencer marketing or brand partnerships
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a lasting impact on Eventbrite's community and content strategy.
🌍 Location & Work Environment
Office Type: Remote-first, with physical offices in San Francisco, Nashville, London, Melbourne, Mendoza, Hyderabad, Madrid, and Cork
Office Location(s): See above
Geographic Context:
- Eventbrite's global presence allows for remote collaboration with team members and event creators worldwide
- The company's headquarters in San Francisco offers a vibrant and dynamic work environment, with access to numerous cultural attractions and tech industry events
- Eventbrite's remote work policy provides flexibility for employees to work from home or other locations of their choice
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: Eventbrite's remote-first policy and global presence offer candidates the opportunity to work from anywhere while collaborating with a diverse and international team.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Behavioral and situational interview with the hiring manager
- Final interview with the Chief Marketing Officer or another senior leader
- Background check and reference check
Key Assessment Areas:
- Community building and engagement strategies
- Content development and editorial leadership skills
- Cross-functional collaboration and communication
- Problem-solving and decision-making abilities
- Cultural fit and alignment with Eventbrite's values
Application Tips:
- Tailor your resume and cover letter to highlight your community building, content strategy, and cross-functional collaboration experience
- Be prepared to discuss specific examples of your community engagement strategies and their impact on business outcomes
- Demonstrate your understanding of Eventbrite's platform and its role in the event technology landscape
- Showcase your passion for live events and experiences, and how you can help Eventbrite bring the world together through live experiences
ATS Keywords: community building, content strategy, event creators, engagement, cross-functional collaboration, event technology, live experiences
ASSUMPTION: Eventbrite's interview process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a focus on their ability to drive business outcomes through community engagement and content development.
🛠️ Tools & Technologies
- Eventbrite's proprietary event technology platform
- Social media management tools (e.g., Hootsuite, Buffer)
- Content management systems (e.g., WordPress, Contentful)
- Community management platforms (e.g., Sprout Social, Brand24)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with Eventbrite's platform and relevant community management, content creation, and analytics tools is beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Bring the world together through live experiences
- Focus on the customer
- One team, one dream
- Bring your passion
- Do the right thing
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Adaptable and innovative
- Passionate about live events and experiences
Self-Assessment Questions:
- How do you align with Eventbrite's mission to bring the world together through live experiences?
- How have you leveraged data and analytics to inform community engagement strategies in previous roles?
- Can you describe a time when you had to adapt your approach to community building or content strategy due to changing circumstances or feedback?
ASSUMPTION: Eventbrite values candidates who are passionate about live events, collaborative, data-driven, and adaptable, with a strong commitment to the company's mission and values.
⚠️ Potential Challenges
- Balancing the needs and priorities of various teams and stakeholders
- Managing a remote team and fostering a collaborative work environment
- Scaling community engagement and content strategies to meet the demands of a growing and evolving business
- Keeping up with industry trends and competitor activities in the event technology landscape
ASSUMPTION: These challenges require a strategic and adaptable leader who can balance the needs of various teams and stakeholders while scaling community engagement and content strategies to drive business outcomes.
📈 Similar Roles Comparison
- This role is unique in its focus on community building, content strategy, and cross-functional collaboration within the event technology industry
- Similar roles in other industries may focus more on customer engagement, brand marketing, or product marketing
- Career progression in this role may lead to senior marketing or leadership positions within Eventbrite or other event technology companies
ASSUMPTION: This role offers a unique opportunity to shape Eventbrite's community and content strategy while driving business outcomes through community engagement and cross-functional collaboration.
📝 Sample Projects
- Developing and executing a community engagement strategy that increases event creator retention and satisfaction
- Launching a content marketing campaign that drives brand awareness and generates leads for Eventbrite's ticketing and event management services
- Building and scaling a community forum or online platform that facilitates peer-to-peer learning and networking among event creators
ASSUMPTION: These sample projects demonstrate the strategic and cross-functional nature of this role, requiring a strong understanding of community building, content strategy, and event technology.
❓ Key Questions to Ask During Interview
- How does this role fit into Eventbrite's overall marketing and growth strategy?
- What are the key priorities for this role in the first 90 days?
- How does Eventbrite support the professional development and growth of its employees?
- What are the biggest challenges facing the event technology industry, and how can this role help Eventbrite address them?
- How does Eventbrite foster a collaborative and inclusive work environment, particularly for remote employees?
ASSUMPTION: These questions demonstrate your interest in the role's strategic impact, growth opportunities, and company culture, while also showing your understanding of the event technology industry and remote work dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Eventbrite's careers page
- Tailor your resume and cover letter to highlight your community building, content strategy, and cross-functional collaboration experience
- Prepare examples of your community engagement strategies and their impact on business outcomes
- Demonstrate your understanding of Eventbrite's platform and its role in the event technology landscape
- Showcase your passion for live events and experiences, and how you can help Eventbrite bring the world together through live experiences
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
