🔹 Job Title: Head of Consumer Marketing
🔹 Company: Abbott
🔹 Location: Taipei, Taiwan
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 10+ years
🚀 Job Overview
Key aspects of this role include:
- Leading and directing all marketing activities for assigned brand or business
- Achieving volume, organic growth, market share, and profit objectives
- Developing and executing marketing strategies and tactics
- Collaborating with various stakeholders and cross-functional teams
- Supporting the development of marketers through coaching and feedback
ASSUMPTION: This role requires a strong understanding of the consumer market and the ability to drive growth and market share in a dynamic digital ecosystem.
📋 Key Responsibilities
✅ Business Management (50%)
- Leads and directs all marketing activities for the assigned brand or business, including P&L responsibility
- Develops and provides strategic planning and commercial input for the development of the assigned brand or business
- Participates in the development of business plans and identifies areas of concern to modify marketing programs
✅ Customer Management (25%)
- Establishes marketing strategies for brand(s), including advertising/promotions, pricing strategy, distribution channel management, product development, tactical plan development, and execution
- Develops annual digital and innovation strategy and omni-channel plan for the brand, aligning efforts of Marketing and Sales to drive demand for Abbott Nutrition Brands
- Leads the collaboration with ecommerce, sales, regulatory, IT, and external agencies and platforms to support the execution of key processes related to e-Store
✅ People Management (25%)
- Supports the upskilling and development of marketers through modelling, coaching, and feedback
- Collaborates with internal and external stakeholders to achieve objectives, including external customers and consumers, Field Sales, R&D, Regulatory Affairs, Manufacturing, Logistics, Public Affairs, Marketing, and Executive Management, and external vendors or agencies
ASSUMPTION: This role requires strong leadership, communication, and project management skills to effectively manage and collaborate with cross-functional teams.
🎯 Required Qualifications
Education:
- Bachelor's degree in business management, marketing, nutrition science, food science, or a related science field
Experience:
- 10 years of experience in brand marketing in the pharmaceuticals or healthcare industry
Required Skills:
- Excellent analytical, communication, and project management skills
- Ability to work collaboratively in a cross-functional team environment
- Proven track record of past successful achievement, demonstrated to drive product recommendation, usage, or sales in ethical related channel
- Good team leader and player with strong growth mindset, excellent communication, interpersonal, project management, and analytical skills
- Proficiency in Mandarin and English
💰 Compensation & Benefits
Salary Range: Not specified (industry standard range: $150,000 - $250,000 per year, based on experience level and location)
Benefits:
- Not specified (industry-standard benefits package expected, including health insurance, retirement plans, and paid time off)
Working Hours: 40 hours per week
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare and Pharmaceuticals
Company Size: 10,001+ employees
Founded: 1888 (Abbott Laboratories)
Company Description: Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines.
Company Specialties: Nutrition, Diagnostics, Medical Devices, and Branded Generic Pharmaceuticals
📊 Role Analysis
Career Level: Executive
Reporting Structure: Reports directly to the Vice President of Marketing or equivalent
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to lead marketing efforts for multiple brands or businesses within the Abbott Nutrition division
- Opportunities to work on high-impact projects and drive significant business growth
- Exposure to a wide range of stakeholders and cross-functional teams, fostering career development
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): Abbott Park, Illinois, USA (headquarters); Taipei, Taiwan (position location)
Geographic Context: Taipei, Taiwan - A bustling city with a mix of traditional and modern culture, offering a high quality of life with affordable living expenses compared to other major cities in the region.
Work Schedule: Standard office hours with flexibility for remote work or hybrid arrangements, depending on the company's policies and the employee's role and responsibilities.
💼 Interview & Application Insights
Typical Process:
1. Online application submission
2. Phone or video screening
3. In-person or virtual interview with the hiring manager and/or other team members
4. Final interview with senior leadership
5. Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical and data-driven decision-making abilities
- Leadership and team management skills
- Cultural fit and alignment with Abbott's values and mission
Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role
2. Prepare for behavioral interview questions that focus on your leadership, problem-solving, and team management skills
3. Research Abbott's mission, values, and recent projects to demonstrate your enthusiasm and understanding of the company
ATS Keywords: Brand Marketing, Strategic Planning, Cross-Functional Collaboration, Team Leadership, Consumer Engagement, Digital Marketing, Data Analysis, Pharmaceuticals, Healthcare Industry
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello, Jira)
- CRM software (e.g., Salesforce, HubSpot)
- Social media management tools (e.g., Hootsuite, Buffer)
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and forward-thinking
- Results-focused and accountable
Self-Assessment Questions:
1. How do you ensure high-quality, high-volume, rapid content developments across omni-channel platforms for evolving audiences?
2. How do you manage change, plan for the future while maintaining current business, and navigate ambiguity in a dynamic digital consumer landscape?
3. How do you use data to remain agile and anticipate the changing needs of the market/customers to drive results?
⚠️ Potential Challenges
1. Managing a large sales organization and building relationships with the right stakeholders and cross-functional partners to solve issues and drive performance
2. Maintaining consistency across multiple platforms in an omni-channel environment
3. Leveraging digital platforms to drive customer engagement while educating and influencing cross-functional partners, customers, and consumers to adopt new ways of engaging and interacting
4. High-quality, high-volume, rapid content developments across omni-channel platforms for evolving audiences
📈 Similar Roles Comparison
1. This role differs from related positions in its focus on consumer marketing within the healthcare and pharmaceuticals industry, requiring a strong understanding of both consumer behavior and the healthcare landscape.
2. Industry-specific context: The healthcare and pharmaceuticals industry is heavily regulated, with a focus on ethical marketing practices and patient safety.
3. Career path comparison: This role can serve as a stepping stone to senior marketing leadership positions within the healthcare and pharmaceuticals industry or other consumer-facing industries.
📝 Sample Projects
1. Developing and executing a successful marketing campaign for a new product launch, resulting in increased market share and brand awareness
2. Conducting market research and analysis to identify consumer trends and preferences, informing the development of targeted marketing strategies
3. Collaborating with cross-functional teams to create and implement an omni-channel marketing strategy, driving customer engagement and sales growth
💼 Key Questions to Ask During Interview
1. What are the key priorities for this role in the first 90 days?
2. How does this role fit into the overall marketing strategy for Abbott Nutrition?
3. What are the most significant challenges facing the brand or business I would be leading, and how has the team addressed them in the past?
4. How does Abbott support the professional development and growth of its marketing team members?
5. What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://abbott.wd5.myworkdayjobs.com/abbottcareers/job/Taiwan---Taipei/Head-of-Consumer-Marketing_31123457)
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your leadership, problem-solving, and team management skills
- Research Abbott's mission, values, and recent projects to demonstrate your enthusiasm and understanding of the company
- Follow up with the hiring manager or HR representative within one week of submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
