Head of Content

📌 Core Information

🔹 Job Title: Head of Content

🔹 Company: SocialPilot

🔹 Location: Ahmedabad, Gujarāt, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-25

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Work from Home)

🚀 Job Overview

Key aspects of this role include:

• Leading content strategy and development for a high-growth B2B SaaS company
• Collaborating with cross-functional teams to define content goals and ensure key messaging consistency
• Driving traffic, engagement, and sales through effective content marketing
• Managing and mentoring a team of content creators and marketers
• Leveraging SEO best practices to improve search engine rankings

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of content marketing in the B2B/SaaS space.

📋 Key Responsibilities

✅ Develop and implement content strategies that effectively reach target audiences and achieve marketing goals

✅ Collaborate with marketing, design, and product teams to define content goals and ensure key messaging consistency

✅ Oversee content planning, development, and distribution across various platforms

✅ Drive traffic, engagement, and sales through effective content marketing

✅ Nurture content for email marketing activities

✅ Analyze content performance and make data-driven decisions to improve results

✅ Lead a team of content writers, editors, SEO professionals, and other marketers, ensuring they achieve their KPIs and continuously upskill

ASSUMPTION: This role involves a mix of strategic planning, hands-on content creation, and team management. A successful candidate will be able to balance these responsibilities effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Journalism, Marketing, Mass Communication, or related fields

Experience: 7+ years of managerial experience in content development, preferably in a B2B/SaaS environment

Required Skills:

• Proven track record in developing and executing content strategies
• Strong understanding of SEO best practices and algorithm updates
• Excellent technical aptitude to understand business challenges and translate them into content solutions
• Demonstrated background in writing and editing various content types
• Proven ability to scale organizations organically through content
• Excellent communication, leadership, and team management skills

Preferred Skills:

• Experience in international markets
• Fluency in multiple languages

ASSUMPTION: Given the international focus of the role, candidates with experience in global markets and multiple languages may have an advantage.

💰 Compensation & Benefits

Salary Range: INR 20-30 lakhs per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Work-life balance with a 5-day working culture
• Remote work with a stable full-time remote job
• Learning and development opportunities with external training certifications, courses, conferences, and other opportunities
• Profit-sharing plan with annual profit distribution
• Staycation: Choose anywhere in the world to stay for a month, with expenses covered
• Open door policy with strong communication and transparency
• Zen-like workspace with an all-inclusive cafeteria and dedicated conference/meeting rooms

Working Hours: 40 hours per week, Monday to Friday, day shift

ASSUMPTION: The salary range is estimated based on industry standards for a Head of Content role in Ahmedabad, India, with 7+ years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Social Media Marketing Tools

Company Size: 51-200 employees, which means a mid-sized company with a well-established structure but still offering opportunities for growth and impact

Founded: 2014, with a 10-year history of growth and success in the B2B SaaS space

Company Description:

• SocialPilot is a powerful social media suite for marketing agencies, SMBs, and multi-location brands
• Founded by Jimit Bagadiya and Tejas Mehta in 2014, SocialPilot aims to increase the efficiency of social media marketing
• The company offers easy-to-use yet advanced functionalities for social media management, including bulk scheduling, AI assistant, and content library

Company Specialties:

• Social Media Marketing
• Website Branding
• Social Media Tool
• Social Awareness
• Social Media Automation Tool
• Social Media Scheduling
• Social Media Analytics
• Social Media Publishing
• Team & Client Collaboration

Company Website: https://socialpilot.co/

ASSUMPTION: SocialPilot is a well-established company with a strong focus on growth and innovation in the social media marketing space.

📊 Role Analysis

Career Level: Senior Management, reporting directly to the founders and working closely with cross-functional teams

Reporting Structure: This role reports directly to the founders, Jimit Bagadiya and Tejas Mehta, and collaborates with marketing, design, product, and other teams

Work Arrangement: Remote work with a stable full-time remote job, allowing for flexibility and work-life balance

Growth Opportunities:

• As a senior leadership role, this position offers opportunities to shape the company's content strategy and make a significant impact on its growth
• With the company's focus on learning and development, there are opportunities for professional growth and skill development
• As the company continues to expand, there may be opportunities for career progression within the organization

ASSUMPTION: This role offers significant growth opportunities for the right candidate, both in terms of personal and professional development and in terms of the company's growth and success.

🌍 Location & Work Environment

Office Type: Hybrid, with a modern, aesthetically pleasing workspace in Ahmedabad, India, and the option to work remotely

Office Location(s): 16192 Coastal Hwy, Lewes, Delaware, US, and 703 Brooklyn Tower, Beside YMCA Club, Makarba, Ahmedabad, Gujarat, IN

Geographic Context:

• Ahmedabad is the largest city in the Indian state of Gujarat, with a population of over 6 million
• The city is known for its rich history, culture, and architecture, with notable landmarks such as the Sabarmati Ashram and the Jama Masjid
• Ahmedabad has a tropical savanna climate, with hot summers and mild winters

Work Schedule: Monday to Friday, day shift, with a 5-day working culture and strict work-life balance

ASSUMPTION: Ahmedabad offers a unique blend of rich cultural heritage and modern urban development, providing a vibrant and dynamic work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (content strategy and SEO-related tasks)
• Final round interview with the founders

Key Assessment Areas:

• Content strategy development and execution
• SEO knowledge and application
• Leadership and team management skills
• Communication and interpersonal skills

Application Tips:

• Tailor your resume and cover letter to highlight your content strategy, SEO, and leadership skills
• Provide specific examples of your content marketing achievements and the impact they had on business outcomes
• Demonstrate your understanding of the B2B/SaaS space and the unique challenges it presents

ATS Keywords: Content strategy, SEO, B2B, SaaS, leadership, team management, content marketing, traffic, engagement, sales

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on content strategy, SEO, and leadership skills.

🛠️ Tools & Technologies

• Content management systems (CMS) such as WordPress, HubSpot, or similar
• SEO tools such as SEMrush, Ahrefs, or Google Search Console
• Social media management platforms such as Hootsuite, Buffer, or similar
• Email marketing platforms such as Mailchimp, Constant Contact, or similar

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's tech stack and preferences.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement
• Customer-centric approach
• Collaboration and teamwork
• Transparency and open communication

Work Style:

• Results-driven and data-focused
• Collaborative and team-oriented
• Adaptable and open to change
• Strong work ethic and commitment to excellence

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful content strategies in the B2B/SaaS space?
• Are you comfortable working in a remote, hybrid, or hybrid-remote environment?
• Do you thrive in a collaborative, team-oriented work culture?

ASSUMPTION: SocialPilot values innovation, customer focus, collaboration, and transparency, seeking candidates who align with these values and work styles.

⚠️ Potential Challenges

• Managing a team remotely, with the need for strong communication and leadership skills
• Keeping up with the latest trends and best practices in content marketing and SEO
• Balancing strategic planning with hands-on content creation and management
• Adapting to a fast-panging, high-growth startup environment

ASSUMPTION: These challenges are common to senior leadership roles in high-growth B2B/SaaS companies and can be overcome with strong leadership, adaptability, and a customer-centric focus.

📈 Similar Roles Comparison

• Compared to other Head of Content roles, this position offers a unique blend of strategic planning, hands-on content creation, and team management
• In the B2B/SaaS space, this role is similar to Content Marketing Manager or Senior Content Marketing Manager positions, but with a greater focus on leadership and strategic planning
• Career progression from this role could include Chief Content Officer, VP of Marketing, or other senior leadership positions

ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities, making it an attractive choice for experienced content marketing professionals looking to advance their careers.

📝 Sample Projects

• Developing and executing a content strategy that drives traffic, engagement, and sales for a new product launch
• Creating and optimizing content for various platforms, including blog posts, e-books, case studies, white papers, and email newsletters
• Conducting keyword research and on-page optimization to improve search engine rankings for high-priority pages

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute content strategies, create high-quality content, and optimize for search engines.

❓ Key Questions to Ask During Interview

• Can you describe the company's content marketing goals for the next 12-24 months, and how this role fits into achieving those goals?
• How does the company support the professional development and growth of its employees?
• Can you describe the company's approach to remote work and team collaboration?
• How does the company measure the success of its content marketing efforts, and what key performance indicators (KPIs) are most important?
• What are the biggest challenges facing the content marketing team, and how can this role help address them?

ASSUMPTION: These interview questions are designed to help the candidate understand the company's content marketing goals, work environment, and expectations for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content strategy, SEO, and leadership skills, with specific examples of your achievements and the impact they had on business outcomes
• Prepare for a technical assessment that may include content strategy and SEO-related tasks
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.