📌 Core Information
🔹 Job Title: Head of Content
🔹 Company: A1 Garage Door Service
🔹 Location: Phoenix, Arizona
🔹 Job Type: Full-Time
🔹 Category: Consumer Services
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and leading a comprehensive content strategy to enhance brand narrative and drive organic growth
- Overseeing content creation, optimization, and distribution across multiple channels
- Collaborating with cross-functional teams to ensure content is integrated, aligned, and supports broader campaigns and business needs
- Managing and mentoring internal content creators and managing relationships with external resources
- Analyzing content performance and using insights to refine strategy and improve results
ASSUMPTION: This role requires a strategic thinker with a strong creative background and proven experience in developing and executing content strategies that drive measurable results.
📋 Key Responsibilities
✅ Developing and documenting a comprehensive, data-informed content strategy aligned with overall marketing and business objectives
✅ Leading the ideation, creation, editing, and publishing of high-quality, engaging content across multiple formats and channels
✅ Collaborating closely with SEO specialists to ensure all content is optimized for search engines and user intent, targeting relevant keywords to significantly grow organic traffic and leads
✅ Defining, refining, and enforcing a consistent brand voice, tone, and style guide across all content to position A1 garage as a trusted expert and thought leader within the home services space
✅ Overseeing content distribution and optimization across all relevant channels, ensuring content is adapted appropriately for each platform
✅ Developing a deep understanding of target audiences to ensure content is highly relevant and valuable
✅ Defining key content performance indicators (KPIs), implementing tracking, analyzing content performance, and providing regular reports
✅ Leading and mentoring internal content creators and managing relationships, projects, and budgets for external resources
✅ Working seamlessly with Marketing leadership, Digital Marketing, SEO, social media, PR, Sales, and Operations teams to ensure content is integrated, aligned, and supports broader campaigns and business needs
ASSUMPTION: This role requires a strong leader with excellent communication skills, able to inspire creativity and manage resources effectively in a fast-paced, growth-oriented environment.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, Communications, Journalism, English, or a related field preferred
Experience: Proven track record (5-8+ years) in a senior content strategy or content marketing leadership role
Required Skills:
- Exceptional writing, editing, storytelling, and communication skills with an obsessive eye for quality and detail
- Deep understanding of SEO principles, keyword research, content optimization, and SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
- Experience managing content production workflows, editorial calendars, and content management systems (CMS) like WordPress
- Proficiency with web analytics tools (e.g., Google Analytics) and ability to translate data into actionable content insights
- Experience creating/managing content across various formats (written, visual, video) and channels (web, social, email, print)
- Experience managing creative teams, freelancers, or agencies
- Experience in B2C marketing required; experience in home services, local services, or related industries strongly preferred
Preferred Skills:
- Strategic vision and ability to develop a long-term content roadmap that builds authority
- Highly creative passion for generating engaging ideas and finding unique angles
- Data-informed approach to measuring success and guiding strategy
- Results-oriented focus on content driving tangible business outcomes (awareness AND conversion)
- Excellent collaboration skills and ability to build strong relationships across departments
- Strong leadership skills and ability to inspire creativity and manage resources effectively
- Adaptability and ability to thrive in a fast-paced, growth-oriented environment
ASSUMPTION: Candidates with a proven track record of increasing organic traffic and brand awareness through content strategies are strongly preferred.
💰 Compensation & Benefits
Salary Range: $110,000 - $160,000 per year
Benefits:
- Medical, dental, vision, 401K
- Paid Time Off
- Weekly Pay
- Internal Promotion opportunities
- Company Swag
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a senior content marketing role in the Phoenix, Arizona area.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, specifically focusing on home services and skilled trades
Company Size: Medium-sized company with 201-500 employees, providing ample opportunities for growth and internal promotion
Founded: 2007, with a history of steady growth and expansion into multiple states
Company Description:
- Founded in 2007, A1 Garage Door Service has grown to be a leader in the home-service industry
- Currently operates in 11 states and 18 service markets
- Has been awarded the Inc 5000 award three years consecutively
Company Specialties:
- Garage Door Repair
- Home Services
- Skilled Trades
Company Website: http://a1garage.com
ASSUMPTION: A1 Garage Door Service is a well-established company with a strong focus on customer experience and growth, providing a stable and supportive work environment for employees.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility for developing and executing content strategy
Reporting Structure: This role reports directly to the CMO and oversees internal content creators and external resources
Work Arrangement: On-site, full-time position with the opportunity for growth and internal promotion
Growth Opportunities:
- Potential to grow into a more senior role within the marketing department or expand responsibilities as the company continues to grow
- Opportunities to mentor and develop junior team members, fostering a culture of learning and growth
- Chance to make a significant impact on the company's brand and organic growth through effective content strategy
ASSUMPTION: This role offers substantial growth opportunities for the right candidate, with a clear path for career advancement and the chance to make a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: Corporate office environment with multiple locations across the United States
Office Location(s): 3254 E Broadway Rd, Phoenix, Arizona 85040, US
Geographic Context:
- The Phoenix metropolitan area has a population of over 4.5 million people, providing a large market for home services
- The area experiences a hot desert climate, with mild winters and very hot summers
- Phoenix offers a variety of cultural attractions, outdoor activities, and a lower cost of living compared to other major metropolitan areas
Work Schedule: Standard full-time work schedule, with the possibility of occasional overtime or flexible hours to meet project deadlines
ASSUMPTION: The Phoenix office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the hiring manager and/or other team members to discuss the role, responsibilities, and qualifications
- Skills assessment or case study to evaluate the candidate's ability to develop and execute content strategies
- Final interview with the CMO or another senior leader to discuss the candidate's fit within the organization and next steps
Key Assessment Areas:
- Content strategy development and execution
- Writing, editing, and storytelling skills
- SEO knowledge and content optimization
- Team management and leadership skills
- Cultural fit and alignment with A1 Garage Door Service's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your experience with content strategy, SEO, and team management
- Include specific examples of your ability to develop and execute content strategies that drove measurable results
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively with cross-functional teams
- Research A1 Garage Door Service's company culture and values to ensure a strong fit and demonstrate your enthusiasm for the role during the interview
ATS Keywords: Content Strategy, SEO, Content Creation, Brand Authority, Audience Focus, Performance Measurement, Team Management, Collaboration, Writing, Editing, Storytelling, Data Analysis, B2C Marketing, Creative Leadership, Adaptability
ASSUMPTION: A1 Garage Door Service's interview process is designed to assess the candidate's strategic thinking, creativity, and ability to work collaboratively with cross-functional teams to drive measurable results.
🛠️ Tools & Technologies
- Content Management Systems (CMS) like WordPress
- SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
- Web analytics tools (e.g., Google Analytics)
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
- Design and video editing tools (e.g., Adobe Creative Suite, Canva, iMovie)
ASSUMPTION: The tools and technologies required for this role are standard for the content marketing industry and can be learned or improved upon with relevant experience and training.
👔 Cultural Fit Considerations
Company Values:
- Amazing customer experiences
- Integrity and respect
- Continuous learning and improvement
- Collaboration and teamwork
- Accountability and results-driven
Work Style:
- Fast-paced and growth-oriented environment
- Collaborative and team-focused culture
- Strong emphasis on customer experience and satisfaction
- Opportunities for professional development and career advancement
Self-Assessment Questions:
- Do you have a proven track record of developing and executing content strategies that drive measurable results?
- Are you comfortable working in a fast-paced, growth-oriented environment and adapting to change?
- Do you thrive in a collaborative, team-focused culture and enjoy working with cross-functional teams to achieve common goals?
- Are you passionate about creating engaging, informative content that resonates with target audiences and drives tangible business outcomes?
ASSUMPTION: A1 Garage Door Service values candidates who are strategic thinkers, highly creative, data-informed, results-oriented, excellent collaborators, and strong leaders with a passion for continuous learning and improvement.
⚠️ Potential Challenges
- Managing a team of internal content creators and external resources in a fast-paced, growth-oriented environment
- Balancing the need for high-quality, engaging content with the demands of a large, diverse target audience
- Keeping up with industry trends and best practices in content marketing and SEO
- Adapting to changes in the company's growth and expansion, which may require flexibility and adaptability
ASSUMPTION: The challenges associated with this role are outweighed by the opportunities for growth, professional development, and making a significant impact on the company's success.
📈 Similar Roles Comparison
- Compared to other content marketing roles, this position places a stronger emphasis on strategic thinking, team management, and driving measurable results
- In the home services industry, A1 Garage Door Service is a well-established company with a strong focus on customer experience and growth, providing a stable and supportive work environment for employees
- Career paths for this role may include advancement to a more senior marketing leadership position or expansion of responsibilities as the company continues to grow
ASSUMPTION: This role offers unique opportunities for growth, professional development, and making a significant impact on the company's success compared to similar content marketing positions in other industries or company sizes.
📝 Sample Projects
- Developing and executing a comprehensive content strategy that increases organic traffic by 50% within the first year
- Creating a series of informative blog posts and downloadable guides that establish A1 Garage Door Service as a thought leader in the home services industry
- Managing a team of internal content creators and external resources to produce high-quality, engaging video content that drives conversions and improves SEO performance
ASSUMPTION: These sample projects demonstrate the strategic thinking, creativity, and team management skills required to succeed in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for content marketing and how this role fits into that strategy?
- How does the content marketing team collaborate with other departments, such as sales and operations, to ensure content is integrated, aligned, and supports broader campaigns and business needs?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and career advancement of its employees?
- What are the biggest challenges facing the content marketing team, and how can this role help address them?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its long-term success, while also providing valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with content strategy, SEO, and team management
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively with cross-functional teams
- Research A1 Garage Door Service's company culture and values to ensure a strong fit and demonstrate your enthusiasm for the role during the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
