Head of Content and Education

📌 Core Information

🔹 Job Title: Head of Content and Education

🔹 Company: PhonePe

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Education, Content Creation

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and growing the content and education team
• Developing and implementing content strategies
• Collaborating with cross-functional teams to create engaging content
• Ensuring content aligns with PhonePe's brand voice and values

ASSUMPTION: This role requires a balance of strategic thinking and hands-on content creation. The ideal candidate will have experience in leading teams and developing content strategies.

📋 Key Responsibilities

✅ Develop and execute content strategies that align with business objectives

✅ Lead and mentor a team of content creators, ensuring high-quality output

✅ Collaborate with various teams (marketing, product, sales) to create engaging content

✅ Manage content calendar and ensure timely delivery of content

✅ Monitor content performance and make data-driven decisions

ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on content creation. The ideal candidate will be comfortable wearing multiple hats.

🎯 Required Qualifications

Education: Bachelor's degree in English, Journalism, Communications, or a related field

Experience: 2-5 years of experience in content creation, with at least 1 year in a leadership role

Required Skills:

• Proven experience in content strategy development and execution
• Strong leadership and team management skills
• Excellent written and verbal communication skills
• Ability to work independently and manage multiple projects
• Familiarity with content management systems (CMS)

Preferred Skills:

• Experience in the fintech industry
• Fluency in multiple Indian languages
• Experience with SEO and content analytics

ASSUMPTION: Given the strategic nature of this role, candidates with a proven track record in content strategy and team leadership are preferred.

💰 Compensation & Benefits

Salary Range: INR 15-25 lakhs per annum (estimated based on industry standards for the role and experience level)

Benefits:

• Medical, critical illness, accidental, and life insurance
• Employee assistance program, onsite medical center, and emergency support system
• Maternity and paternity benefit programs, adoption assistance, and day-care support
• Relocation benefits, transfer support policy, and travel policy
• Employee PF contribution, flexible PF contribution, gratuity, NPS, and leave encashment
• Higher education assistance, car lease, and salary advance policy

Working Hours: Full-time, 40 hours per week (with flexibility for remote work)

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: PhonePe operates in the fintech industry, focusing on digital payments and financial services. The Indian fintech market is expected to reach $150 billion by 2025, driven by increasing smartphone penetration and internet usage.

Company Size: PhonePe has 5,001-10,000 employees, making it a mid-sized company. This size offers opportunities for growth and career advancement while maintaining a relatively flat organizational structure.

Founded: PhonePe was founded in 2015 and has since grown to become one of India's leading digital payments companies.

Company Description:

• PhonePe is India’s leading digital payments company, with over 50 crore registered users and 3.7 crore merchants
• Offers a range of financial services, including insurance, mutual funds, stock broking, and lending
• Has expanded into adjacent tech-enabled businesses such as Pincode for hyperlocal shopping and Indus App Store for localized app distribution

Company Specialties:

• Digital Payments
• Mobile Payments
• P2P Payments

Company Website: https://www.phonepe.com

ASSUMPTION: PhonePe's rapid growth and expansion into new services indicate a dynamic work environment with ample opportunities for professional development.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, offering opportunities for growth into senior leadership positions within the content and education function or related areas.

Reporting Structure: The Head of Content and Education will report directly to the Chief Marketing Officer (CMO) and will oversee a team of content creators and strategists.

Work Arrangement: This role is on-site, with flexibility for remote work as needed. The work arrangement may include a hybrid model, with some days working from the office and others working remotely.

Growth Opportunities:

• Potential to grow into a senior leadership role within the content and education function or related areas
• Opportunities to work on diverse content projects and collaborate with cross-functional teams
• Chance to make a significant impact on PhonePe's content strategy and brand voice

ASSUMPTION: Given PhonePe's growth trajectory and expansion into new services, there are ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: PhonePe's office is located in Bengaluru, Karnataka, India, with a modern, collaborative work environment.

Office Location(s): Green Glen Layout Road, PhonePe Private Limited Office-2, Floor 4,5,6,7, Wing A, Block A, Salarpuria Softzone, Service Road, Green Glen Layout, Bellandur Bengaluru, Karnataka-KA, Pincode- 560103, Bengaluru East, Karnataka 560103, IN

Geographic Context:

• Bengaluru is the capital of Karnataka and the third-largest city in India, known for its tech industry and pleasant climate
• The office is located in the Bellandur neighborhood, a major tech hub with easy access to public transportation and amenities
• Bengaluru offers a vibrant cultural scene, with numerous restaurants, cafes, and entertainment options

Work Schedule: The work schedule is full-time, with standard office hours (9:00 AM to 6:00 PM) and flexibility for remote work as needed.

ASSUMPTION: The office environment at PhonePe is collaborative and dynamic, with a strong focus on innovation and continuous learning.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Final round interview with the hiring manager and/or other stakeholders

Key Assessment Areas:

• Content strategy development and execution
• Leadership and team management skills
• Communication and interpersonal skills
• Cultural fit and alignment with PhonePe's values

Application Tips:

• Tailor your resume and cover letter to highlight your content strategy experience and leadership skills
• Prepare a portfolio showcasing your best content work and explaining your thought process behind each piece
• Research PhonePe's content and brand voice to demonstrate your understanding of the company and its needs

ATS Keywords: Content Strategy, Content Creation, Team Leadership, Content Management, CMS, SEO, Brand Voice, Marketing, Fintech

ASSUMPTION: The interview process at PhonePe is designed to assess both your technical skills and cultural fit, with a focus on finding the best match for the role and the company.

🛠️ Tools & Technologies

• Content Management Systems (CMS) such as WordPress, Drupal, or Adobe Experience Manager
• SEO tools like Google Search Console, SEMrush, or Ahrefs
• Project management tools like Asana, Trello, or Jira
• Collaboration tools like Google Workspace, Microsoft 365, or Slack

ASSUMPTION: The ideal candidate will have experience with industry-standard content management systems and SEO tools, as well as familiarity with project management and collaboration platforms.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Integrity and transparency
• Innovation and continuous learning
• Collaboration and teamwork
• Accountability and ownership

Work Style:

• Dynamic and fast-paced work environment
• Strong focus on innovation and problem-solving
• Collaborative and inclusive team culture
• Results-driven and data-informed decision-making

Self-Assessment Questions:

• How do you ensure that your content strategy aligns with the company's brand voice and values?
• Can you describe a time when you had to manage a team through a significant content project or challenge?
• How do you stay up-to-date with industry trends and best practices in content creation and strategy?

ASSUMPTION: PhonePe values candidates who are passionate about content creation, strategic thinkers, and strong team players with a customer-centric mindset.

⚠️ Potential Challenges

• Managing a team of content creators and ensuring high-quality output
• Balancing strategic planning with hands-on content creation
• Keeping up with the fast-paced nature of the fintech industry and PhonePe's rapid growth
• Working with cross-functional teams and managing stakeholder expectations

ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, fast-paced environment and managing multiple priorities and stakeholders.

📈 Similar Roles Comparison

• This role is similar to a Content Manager or Content Strategist role in other industries, but with the added responsibility of team leadership
• In the fintech industry, this role may involve working with financial content and understanding financial products and services
• Career progression may include moving into a senior content leadership role or transitioning into a related function like marketing or product management

ASSUMPTION: This role offers a unique blend of strategic thinking, team management, and hands-on content creation, making it an attractive opportunity for experienced content professionals looking to take the next step in their careers.

📝 Sample Projects

• Developing and executing a content strategy for a new financial product launch
• Leading a team to create a comprehensive content audit and migration plan for a company website
• Collaborating with the marketing team to create engaging content for social media campaigns

ASSUMPTION: These sample projects illustrate the strategic, team management, and hands-on content creation aspects of the role.

❓ Key Questions to Ask During Interview

• What are the biggest content challenges facing PhonePe in the next 12-24 months, and how can this role help address them?
• How does PhonePe support the professional development and growth of its content team members?
• Can you describe the team structure and dynamics within the content and education function?
• How does PhonePe measure the success and impact of its content, and how can this role contribute to improving content performance?
• What are the key priorities for this role in the first 30-60-90 days, and how will they evolve over time?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its content strategy, while also providing valuable insights into the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content strategy experience and leadership skills
• Prepare a portfolio showcasing your best content work and explaining your thought process behind each piece
• Research PhonePe's content and brand voice to demonstrate your understanding of the company and its needs
• Follow up with the HR team one week after submitting your application to check the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.