Head of Content - B2B SaaS

📌 Core Information

🔹 Job Title: Head of Content - B2B SaaS

🔹 Company: Unifize

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: Full-Time

🔹 Category: Software Development

🔹 Date Posted: April 16, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading full-funnel content strategy across awareness to post-sale
• Aligning messaging to ICPs, triggers, and JTBDs through in-depth persona research
• Building and managing a small team of writers, designers, and video creators
• Partnering with various teams (Marketing, Growth, Sales, Product, and Founders) to enable high-performing campaigns and buying experiences

ASSUMPTION: This role requires a strategic mindset and strong collaboration skills to align content with business objectives and buyer journeys.

📋 Key Responsibilities

✅ Lead full-funnel content strategy across awareness to post-sale

✅ Align messaging to ICPs, triggers, and JTBDs through in-depth persona research

✅ Build editorial calendars tied to campaigns and lifecycle journeys

✅ Drive creation of anchor assets (guides, case studies, playbooks, etc.)

✅ Manage content across formats: blogs, video, visual, social, and product

✅ Partner with Paid, Outbound, and Product Marketing for channel-specific content

✅ Build and manage a small team of writers, designers, and video creators

✅ Set and maintain standards for voice, quality, and turnaround

✅ Be the go-to content lead for marketing, sales, product, and founders

✅ Measure content performance against pipeline KPIs (MQLs, SQLs, influenced revenue)

✅ Optimize and repurpose top-performing content

✅ Regularly audit and evolve content based on gaps and performance

ASSUMPTION: This role involves a mix of strategic planning, hands-on content creation, and team management, requiring a versatile skill set.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, English, or a related field (or equivalent experience)

Experience: 5-8 years in B2B SaaS content, with team leadership experience

Required Skills:

• Content strategy and planning
• Team leadership and management
• B2B SaaS content creation
• Analytics and optimization
• Collaboration with cross-functional teams
• Outcome-driven and detail-oriented
• Creative problem-solving
• Customer journey mapping

Preferred Skills:

• Experience writing for technical, regulated, or enterprise audiences
• Familiarity with SEO, AI tools, HubSpot, Webflow, Descript, Loom, or GA4

ASSUMPTION: Candidates with experience in B2B SaaS content and team leadership are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (AI-estimated, based on experience level and market standards for B2B SaaS content leadership roles in Bengaluru)

Benefits:

• Health insurance
• Retirement benefits
• Performance bonuses
• Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexibility for remote work

ASSUMPTION: The salary range is estimated based on market data for similar roles in Bengaluru. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Quality Management Software (eQMS) for life science and manufacturing companies

Company Size: 11-50 employees (Small to mid-sized company, offering a dynamic and agile work environment)

Founded: 2019 (Relatively new company with growth opportunities)

Company Description:

• Unifize revolutionizes process management and communication for life science and manufacturing companies
• Offers an eQMS SaaS platform that accelerates product development and process innovation
• Focuses on four key areas: no-code process builder, intuitive chat-based collaboration, low-code automation, and artificial intelligence

Company Specialties:

• Quality Management
• eQMS
• PLM
• EH&S
• AS9100
• ITAR Compliance
• ISO 13485
• ISO 14971
• MES
• FDA 21 CFR Part 820
• FDA 21 CFR Part 11
• Document Management
• Design Control
• Risk Management
• Training Management
• Supplier Management
• Cloud
• SaaS
• SOC2 Type II Compliance
• Life Sciences
• Medical Devices
• Nutritional Supplements
• Biotechnology
• Cosmetics
• Pharmaceuticals
• Food and Beverage
• Automotive
• Aerospace & Defense
• Electronics
• Machinery
• Logistics

Company Website: https://www.unifize.com/

ASSUMPTION: Unifize is a growing company with a focus on innovation and quality management, offering opportunities for career growth and impact.

📊 Role Analysis

Career Level: Mid to senior-level role, reporting directly to the founders or a senior leadership team member

Reporting Structure: This role will manage a small team of content creators and collaborate with various teams (Marketing, Growth, Sales, Product, and Founders)

Work Arrangement: On-site, full-time, with flexibility for remote work

Growth Opportunities:

• Potential to grow into a more senior role as the company expands
• Opportunities to influence the company's content strategy and direction
• Chance to develop and mentor team members

ASSUMPTION: This role offers growth opportunities as the company continues to expand and solidify its market position.

🌍 Location & Work Environment

Office Type: On-site, with a collaborative and dynamic work environment

Office Location(s): Bengaluru, Karnataka, India

Geographic Context:

• Bengaluru is the capital city of Karnataka, known for its tech industry and vibrant culture
• The city offers a mix of urban and green spaces, with numerous parks and lakes
• Bengaluru has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: Full-time (40 hours/week), with flexibility for remote work

ASSUMPTION: The on-site work environment at Unifize fosters collaboration and innovation, with opportunities for remote work for better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Content strategy and planning assessment
• Final round interview with the founders or senior leadership team
• Background check and offer

Key Assessment Areas:

• Content strategy and planning skills
• Team leadership and management capabilities
• Collaboration and communication skills
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your B2B SaaS content experience and team leadership skills
• Prepare a portfolio showcasing your best content work, including strategy documents, content calendars, and published pieces
• Be ready to discuss your approach to content strategy, planning, and optimization in the interview

ATS Keywords: B2B SaaS, content strategy, team leadership, content creation, analytics, collaboration, SEO, AI tools, HubSpot, Webflow, Descript, Loom, GA4, detail-oriented, creative problem-solving, customer journeys

ASSUMPTION: The application process at Unifize is designed to assess candidates' strategic thinking, content creation skills, and cultural fit.

🛠️ Tools & Technologies

• HubSpot
• Webflow
• Descript
• Loom
• GA4
• AI tools (for content creation and optimization)

ASSUMPTION: Familiarity with these tools is preferred but not required. Candidates should be willing to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Collaboration
• Customer-centricity
• Accountability

Work Style:

• Dynamic and agile
• Collaborative and team-oriented
• Focused on driving business results through content

Self-Assessment Questions:

• How do you approach aligning content with business objectives and buyer journeys?
• Can you describe a time when you optimized content performance based on analytics and data?
• How do you ensure high-quality content creation and maintain consistent brand voice across various formats and channels?

ASSUMPTION: Unifize values candidates who are innovative, collaborative, customer-focused, and accountable, with a strong work ethic and a passion for driving business results through content.

⚠️ Potential Challenges

• Managing a small team with diverse skills and backgrounds
• Balancing strategic planning with hands-on content creation
• Keeping up with the fast-paced and ever-evolving B2B SaaS landscape
• Adapting to a dynamic and growing company, with changing priorities and responsibilities

ASSUMPTION: These challenges can be overcome with strong leadership, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to a Content Marketing Manager or Director in a B2B SaaS company, but with a broader scope and more strategic focus
• Unlike other content roles, this position requires a strong understanding of buyer journeys and a data-driven approach to content optimization
• Career progression in this role could lead to more senior content leadership positions or other strategic marketing roles within the company

ASSUMPTION: This role offers a unique blend of strategic planning, team management, and hands-on content creation, setting it apart from similar positions in the industry.

📝 Sample Projects

• Developing a comprehensive content strategy and plan for a new product launch
• Creating a series of blog posts and videos that drive awareness and consideration for the company's eQMS platform
• Managing a team to produce a detailed case study showcasing the company's success with a major client

ASSUMPTION: These sample projects demonstrate the strategic, collaborative, and hands-on nature of the Head of Content role at Unifize.

❓ Key Questions to Ask During Interview

• How does Unifize support the professional development and growth of its content team members?
• Can you describe the company's approach to content performance measurement and optimization?
• How does Unifize collaborate with its clients to ensure content aligns with their unique needs and goals?
• What are the most significant content challenges facing the company in the next 12-24 months, and how can this role address them?
• How does Unifize foster a culture of innovation and continuous improvement in its content strategy and execution?

ASSUMPTION: These interview questions help candidates better understand the company's content strategy, performance metrics, and cultural values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your B2B SaaS content experience and team leadership skills
• Prepare a portfolio showcasing your best content work, including strategy documents, content calendars, and published pieces
• Be ready to discuss your approach to content strategy, planning, and optimization in the interview
• Follow up with the hiring manager one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.