📌 Core Information
🔹 Job Title: Head of Content
🔹 Company: Superside
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time, Remote
🔹 Category: Design Services
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely (North America)
🚀 Job Overview
Key aspects of this role include:
- Strategic and hands-on leadership of content marketing across channels and formats
- Shaping Superside’s editorial voice and narrative thought leadership
- Managing a small team of in-house and freelance writers
- Collaborating with cross-functional teams to create high-impact content
- Driving growth through content strategy and integrated campaigns
ASSUMPTION: This role requires a balance of strategic thinking and hands-on content creation. The ideal candidate will have experience in enterprise content marketing and be comfortable managing teams.
📋 Key Responsibilities
✅ Own and elevate Superside’s content strategy to align with our mission and drive growth
✅ Personally create high-quality content including:
- Thought leadership and POVs around AI, design, and marketing innovation
- Customer case studies demonstrating ROI, speed, and impact
- Video scripts and multimedia assets (supported by our internal creative team)
✅ Manage and mentor a team of in-house and freelance writers
✅ Collaborate with subject matter experts across the business, including Product Marketing, Creative, Performance, and Strategy
✅ Partner with the SEO team to ensure content is discoverable, optimized, and measurable
✅ Develop integrated content campaigns that support product launches, demand generation, and brand building
✅ Streamline editorial processes, calendars, and scalable workflows
ASSUMPTION: This role involves a mix of strategic planning, content creation, and team management. The ideal candidate will be comfortable wearing multiple hats and driving results through content.
🎯 Required Qualifications
Education: Bachelor's degree in Journalism, English, Marketing, or a related field
Experience: 5+ years in content marketing or editorial roles, including people or team management
Required Skills:
- Exceptional writing, editing, and storytelling skills — strategic, clear, and results-oriented
- Experience creating content for North American tech and ecommerce companies
- Familiarity with SEO best practices and a history of collaborating with SEO teams
- Experience creating video content development, scripting and working with creative/video teams
Preferred Skills:
- Experience with AI and machine learning technologies
- Fluency in multiple languages
ASSUMPTION: Given the remote nature of the role, strong communication and collaboration skills are essential. Familiarity with AI and machine learning technologies would be a significant asset.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD per year (based on experience and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Unlimited PTO
- Home office setup allowance
Working Hours: Full-time, core working hours (times may vary based on team and project needs)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in North America. Benefits may vary based on location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Superside operates in the design services industry, focusing on AI-powered creative services for top brands
Company Size: Superside is a mid-sized company with 501-1,000 employees, offering a dynamic and collaborative work environment
Founded: Superside was founded in 2015 and has since grown to serve over 500 ambitious brands
Company Description:
- Superside is the world's leading AI-powered creative service, trusted by 500+ top brands
- The company acts as an extension of in-house teams, unbottlenecking marketing and creative teams to move faster and drive more reliable creative performance
- Superside is fully remote, with over 700 team members working across 60+ countries and 13 time zones
Company Specialties:
- Design services (graphic design, brand identity, visual identity, etc.)
- Video marketing
- Performance marketing creative
- Creative as a service (CaaS)
Company Website: superside.com
ASSUMPTION: Superside's remote-first approach allows for a diverse and global workforce, fostering innovation and collaboration across time zones.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the Chief Marketing Officer (CMO)
Reporting Structure: The Head of Content will manage a small team of in-house and freelance writers
Work Arrangement: This is a remote, full-time position with core working hours. The role may require occasional collaboration with teams in different time zones
Growth Opportunities:
- Potential to grow into a more senior leadership role as the company expands
- Opportunities to work on diverse projects and collaborate with cross-functional teams
- Chance to shape the company's content strategy and narrative thought leadership
ASSUMPTION: Given Superside's growth trajectory, there are ample opportunities for career advancement and professional development within the company.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office location
Office Location(s): N/A
Geographic Context:
- Toronto, Ontario, Canada is a multicultural city with a thriving tech industry
- The city offers a high quality of life, with numerous amenities and attractions
- Toronto is well-connected by public transportation, making it easy to commute within the city
Work Schedule: Full-time, with core working hours (times may vary based on team and project needs)
ASSUMPTION: The fully remote work environment at Superside allows for a flexible and balanced work-life integration.
💼 Interview & Application Insights
Typical Process:
- Initial screening call with the Talent Acquisition team
- Interview with the hiring manager (CMO)
- Content assessment or test project
- Final interview with key stakeholders
Key Assessment Areas:
- Writing and editing skills
- Strategic thinking and content strategy development
- Team management and leadership skills
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your content marketing experience and achievements
- Include relevant work samples or a portfolio showcasing your writing and editing skills
- Prepare for the content assessment or test project by researching Superside's brand and content strategy
- Be ready to discuss your approach to content marketing, team management, and collaboration during interviews
ATS Keywords: Content Marketing, Team Management, Writing, Editing, Storytelling, Video Content Development, SEO, Collaboration, Creative Campaigns, Editorial Processes, Thought Leadership, Customer Case Studies, Multimedia Assets, Performance Marketing, Product Marketing, Brand Building
ASSUMPTION: The application process at Superside is designed to assess candidates' skills and cultural fit, with a focus on writing and editing abilities, strategic thinking, and collaboration.
🛠️ Tools & Technologies
- Content management systems (CMS) such as WordPress or Contentful
- SEO tools like SEMrush, Ahrefs, or Moz
- Project management tools like Asana, Trello, or Jira
- Video editing software such as Adobe Premiere Pro or Final Cut Pro
ASSUMPTION: The ideal candidate will be comfortable using various content management, SEO, project management, and video editing tools to streamline workflows and create high-quality content.
👔 Cultural Fit Considerations
Company Values:
- Remote-first and customer-led
- High performance, low ego
- Impact meets opportunity
- Grow fast, lead well
Work Style:
- Collaborative and cross-functional
- Results-driven and data-informed
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you align with Superside's remote-first and customer-led approach?
- How do you balance high performance with a low-ego work environment?
- How do you ensure your work has a meaningful impact, and how do you measure that impact?
ASSUMPTION: Superside values candidates who are comfortable working remotely, collaborating effectively, and driving results through content marketing.
⚠️ Potential Challenges
- Managing a remote team across different time zones and cultures
- Balancing strategic content planning with hands-on content creation
- Keeping up with the fast-paced and ever-evolving nature of AI and machine learning technologies
- Adapting to the unique needs and preferences of enterprise-level clients
ASSUMPTION: The ideal candidate will be comfortable navigating these challenges and leveraging them as opportunities for growth and learning.
📈 Similar Roles Comparison
- Unlike traditional content marketing roles, this position requires a strong strategic focus and the ability to manage a team
- Experience in enterprise content marketing is essential, as the role involves creating content for top tech and ecommerce companies
- Career growth opportunities include advancing to a more senior leadership role within the company
ASSUMPTION: This role offers a unique blend of strategic planning, content creation, and team management, setting it apart from other content marketing positions.
📝 Sample Projects
- Developing a comprehensive content strategy for a new product launch, including thought leadership articles, customer case studies, and video scripts
- Managing a team to create a series of multimedia assets for a brand awareness campaign, including blog posts, infographics, and social media content
- Collaborating with cross-functional teams to create a content calendar that aligns with business objectives and supports integrated marketing campaigns
ASSUMPTION: These sample projects illustrate the strategic, hands-on, and collaborative nature of the Head of Content role at Superside.
❓ Key Questions to Ask During Interview
- How does the company support the growth and development of its content marketing team?
- Can you describe the company's approach to content strategy and how it aligns with business objectives?
- How does the company measure the success of its content marketing efforts, and how do these metrics inform content strategy?
- What are the biggest challenges facing the content marketing team, and how can this role help address them?
- How does the company foster a collaborative and inclusive work environment, particularly in a remote setting?
ASSUMPTION: These interview questions help candidates better understand the role, the team, and the company's approach to content marketing, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content marketing experience and achievements
- Prepare a portfolio or work samples showcasing your writing and editing skills, as well as any relevant content marketing campaigns or projects
- Be ready to discuss your approach to content marketing, team management, and collaboration during interviews
- Follow up with the Talent Acquisition team one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
