Head of Content Creation & Campaigns (f/m/d)*

📌 Core Information

🔹 Job Title: Head of Content Creation & Campaigns (f/m/d)*

🔹 Company: Engel & Völkers Holding GmbH

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (2 days/week in the office)

🚀 Job Overview

Key aspects of this role include:

• Strategic responsibility for global content and campaign strategy
• Leadership of marketing project managers and content teams
• Cross-channel storytelling and brand-aligned communication
• Campaign performance analysis and process optimization

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and creativity to drive global content and campaign efforts.

📋 Key Responsibilities

✅ Develop and execute global content and campaign strategy for online and offline channels

✅ Lead marketing project managers and content teams to create impactful storytelling

✅ Collaborate with key markets and external partners to ensure consistent brand communication

✅ Analyze campaign performance, report insights to upper leadership, and optimize processes

ASSUMPTION: This role involves managing multiple projects and teams, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 10+ years of experience in content strategy and campaign management, with at least 5 years in a senior leadership role

Required Skills:

• Proven experience in content strategy and campaign management
• Disciplinary leadership experience
• Excellent communication skills in German and English
• Strong project management and budget management skills
• Creative and strategic thinking

Preferred Skills:

• Experience in luxury or premium brand marketing
• Familiarity with real estate industry

ASSUMPTION: Candidates with experience in leading creative agencies or luxury brands may find this role particularly suitable.

💰 Compensation & Benefits

Salary Range: €120,000 - €160,000 per year (based on industry standards for similar roles in Germany)

Benefits:

• 30 days of vacation
• Hybrid working model (50% attendance at HQ each month)
• Modern hardware and learning flat rate at the in-house academy
• Company pension scheme
• Monthly allowances for sports membership, public transportation, and e-charging
• Various offers and further training opportunities
• Afterwork events, barista bar, massage offers, and canteen access

Working Hours: Full-time (40 hours/week) with flexible hours

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Germany. Actual salary may vary based on experience and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate

Company Size: 10,001+ employees

Founded: 1977

Company Description:

• Engel & Völkers is a global real estate and lifestyle company specializing in the brokerage of premium residential property, commercial real estate, yachts, and aircraft.
• The company operates in over 35 countries on five continents, with more than 16,600 employees and 1,000 locations worldwide.
• Engel & Völkers embodies the values of expertise, exclusivity, and passion.

Company Specialties:

• Premium residential property
• Commercial real estate
• Yachts
• Aircraft

Company Website: www.engelvoelkers.com

ASSUMPTION: Engel & Völkers is a well-established global real estate company with a strong brand and extensive network.

📊 Role Analysis

Career Level: Senior Management

Reporting Structure: Reports directly to the Global Marketing Director

Work Arrangement: Hybrid (2 days/week in the office)

Growth Opportunities:

• Potential to shape global content and campaign strategy
• Opportunities to collaborate with international teams and markets
• Possibility to grow within the global marketing department or broader organization

ASSUMPTION: This role offers significant growth opportunities for the right candidate, both in terms of professional development and career advancement.

🌍 Location & Work Environment

Office Type: Modern headquarters with various amenities

Office Location(s): Vancouverstraße 2a, 20457 Hamburg, Germany

Geographic Context:

• Hamburg is the second-largest city in Germany and a major economic hub
• The city is known for its vibrant cultural scene, historic architecture, and proximity to nature
• Hamburg offers a high quality of life with excellent education, healthcare, and leisure opportunities

Work Schedule: Full-time (40 hours/week) with flexible hours and 30 days of vacation

ASSUMPTION: Hamburg offers a dynamic and multicultural work environment, with a strong focus on work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final interview with the global marketing director

Key Assessment Areas:

• Strategic thinking and creativity
• Leadership and team management skills
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare examples of successful content campaigns and their impact
• Research Engel & Völkers and the real estate industry to demonstrate your knowledge and enthusiasm

ATS Keywords: Content strategy, campaign management, leadership, storytelling, project management, budget management, German, English

ASSUMPTION: The application process may vary depending on the hiring manager and the specific needs of the company.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello)
• Content creation and design tools (e.g., Adobe Creative Suite, Canva)
• Campaign analytics tools (e.g., Google Analytics, social media analytics)

ASSUMPTION: The specific tools and technologies required may vary depending on the candidate's background and the company's needs.

👔 Cultural Fit Considerations

Company Values:

• Expertise
• Exclusivity
• Passion

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to feedback

Self-Assessment Questions:

• How do you embody the values of expertise, exclusivity, and passion in your work?
• How do you approach leading and managing interdisciplinary teams through complex projects?
• How do you balance strategic thinking with hands-on execution in your role?

ASSUMPTION: Candidates who align with Engel & Völkers' values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple projects and teams across different time zones
• Balancing strategic thinking with day-to-day execution
• Adapting to a hybrid work environment and maintaining team cohesion
• Navigating a large, global organization with diverse stakeholders

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role is unique in its global scope and strategic focus on content and campaign management
• Compared to other marketing roles, this position requires a higher level of leadership and strategic thinking
• Career progression may involve moving into a global marketing director role or taking on additional responsibilities within the organization

ASSUMPTION: This role offers a unique opportunity to shape global content and campaign strategy for a leading real estate company.

📝 Sample Projects

• Developing and executing a global content strategy for a luxury real estate campaign
• Managing a team to create and deliver impactful storytelling across multiple channels
• Analyzing campaign performance and optimizing processes to improve results

ASSUMPTION: These sample projects demonstrate the strategic and leadership aspects of the role, as well as the hands-on execution required.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader global marketing strategy?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development of its employees?
• What is the expected timeline for reviewing and optimizing content and campaign processes?
• How does the company foster a culture of collaboration and innovation in its marketing efforts?

ASSUMPTION: These questions demonstrate the candidate's interest in the role and their understanding of the company's goals and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of successful content campaigns and their impact
• Research Engel & Völkers and the real estate industry to demonstrate your knowledge and enthusiasm
• Follow up with Jennifer Steffen, your contact person, one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.