Head of Content Creation & Campaigns (f/m/d)*

📌 Core Information

🔹 Job Title: Head of Content Creation & Campaigns (f/m/d)*

🔹 Company: Engel & Völkers Holding GmbH

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing & Communications

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Strategic responsibility for global content and campaign strategy
• Leading marketing project managers and content production teams
• Driving campaign planning, creative execution, and content innovation
• Ensuring consistent, brand-aligned communication across touchpoints
• Analyzing campaign performance and optimizing content processes

ASSUMPTION: This role requires a strategic mindset, leadership skills, and extensive experience in content strategy and campaign management.

📋 Key Responsibilities

✅ Develop and execute global content and campaign strategy for online and offline channels

✅ Lead marketing project managers and content production teams

✅ Collaborate with key markets and external partners to ensure brand-aligned communication

✅ Analyze campaign performance and provide reports to upper leadership

✅ Optimize content-related processes and workflows

ASSUMPTION: This role involves managing multiple concurrent projects, ensuring effective time management, and overseeing budgets throughout planning and execution phases.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (Master's preferred)

Experience: 10+ years of experience in content strategy and campaign management, ideally within a leading creative agency or luxury brand

Required Skills:

• Proven experience in content strategy and campaign management
• Disciplinary leadership responsibility in a senior role
• Excellent communication skills in German and English
• Strong analytical and project management skills
• Ability to thrive in dynamic environments and maintain focus

Preferred Skills:

• Experience in managing multiple concurrent projects
• Knowledge of the real estate industry
• Fluency in additional languages

ASSUMPTION: Candidates with a strong portfolio showcasing their creative and strategic thinking will have an advantage.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (Based on experience and industry standards for a Head of Content role in Germany)

Benefits:

• 30 days of vacation
• Time off on Christmas Eve and New Year's Eve
• Hybrid working model (50% attendance at HQ each month)
• Modern hardware
• Learning flat rate at the in-house academy
• Company pension scheme
• Monthly allowances for sports membership, Deutschlandticket, and Pluxee-card
• Various offers and further training opportunities
• Incentivized employee referral program
• Monthly afterwork events, barista bar, massage offers, annual health weeks, weekly juice day, canteen access, and free parking spaces & e-charging stations

Working Hours: Full-time (40 hours/week) with flexible hours and the option to work remotely 50% of the time

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Head of Content role in Germany. The final offer may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate

Company Size: 10,001+ employees (Global)

Founded: 1977 (Hamburg, Germany)

Company Description:

• Engel & Völkers is a global leader in the brokerage of premium residential property, commercial real estate, yachts, and aircraft.
• The company operates in over 35 countries on five continents, with more than 16,600 employees across 1,000 locations.
• Engel & Völkers offers a range of services, including consultancy, sales, and leasing, and is known for its high level of quality assurance and training schemes.

Company Specialties:

• Premium residential property
• Commercial real estate
• Yachts
• Aircraft
• Real estate services

Company Website: www.engelvoelkers.com

ASSUMPTION: Engel & Völkers is a well-established, global real estate company with a strong brand and reputation for quality and exclusivity.

📊 Role Analysis

Career Level: Senior Management

Reporting Structure: Reports directly to the Global Marketing Director

Work Arrangement: Hybrid (50% attendance at HQ each month)

Growth Opportunities:

• Potential to shape the global content and campaign strategy for a leading real estate brand
• Opportunities to collaborate with international teams and external partners
• Possibility to grow within the global marketing team or explore other roles within the company

ASSUMPTION: This role offers a unique opportunity to make a significant impact on the global content and campaign strategy for a well-established real estate brand.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with on-site amenities

Office Location(s): Hamburg, Germany

Geographic Context:

• Hamburg is the second-largest city in Germany and a major hub for the real estate industry.
• The city offers a high quality of life, with a rich cultural scene, excellent education opportunities, and easy access to nature.
• Hamburg is well-connected by public transportation, with a strong focus on sustainability and green initiatives.

Work Schedule: Full-time (40 hours/week) with flexible hours and the option to work remotely 50% of the time

ASSUMPTION: The hybrid work arrangement allows for a good work-life balance while still fostering collaboration and team-building in the office.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interviews with the hiring manager and relevant team members
• Final interview with the Global Marketing Director

Key Assessment Areas:

• Strategic thinking and content strategy skills
• Leadership and team management abilities
• Communication and presentation skills
• Cultural fit and alignment with Engel & Völkers values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare a portfolio showcasing your creative and strategic thinking, as well as your ability to execute successful campaigns
• Research Engel & Völkers and the real estate industry to demonstrate your knowledge and enthusiasm for the role
• Follow up after your interview to express your appreciation and reiterate your interest in the position

ATS Keywords: Content strategy, campaign management, leadership, global marketing, brand alignment, communication, project management, dynamic environment, innovation, storytelling, brand-driven content

ASSUMPTION: The application process for this role may take several weeks, depending on the hiring team's availability and the number of candidates being considered.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello, Jira)
• Content creation and design tools (e.g., Adobe Creative Suite, Canva, Sketch)
• Marketing automation and analytics tools (e.g., Google Analytics, HubSpot, Marketo)
• Collaboration and communication tools (e.g., Microsoft Office, Google Workspace, Slack)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's preferences and the team's existing setup.

👔 Cultural Fit Considerations

Company Values:

• Expertise
• Exclusivity
• Passion

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on achieving excellence
• Adaptable and open to feedback and continuous learning

Self-Assessment Questions:

• How do you embody the company values of expertise, exclusivity, and passion in your work?
• How do you approach collaboration and teamwork, particularly in a hybrid work environment?
• How do you ensure that your work aligns with the company's brand and maintains a high level of quality?

ASSUMPTION: Candidates who demonstrate a strong understanding of and alignment with Engel & Völkers' values and work style will be well-positioned for success in this role.

⚠️ Potential Challenges

• Managing multiple concurrent projects and ensuring effective time management
• Adapting to a dynamic and fast-paced work environment
• Collaborating with international teams and external partners to ensure consistent brand alignment
• Analyzing campaign performance and providing data-driven insights to upper leadership

ASSUMPTION: The successful candidate will have proven experience in managing multiple projects, thriving in dynamic environments, and maintaining focus on strategic goals.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on global content and campaign strategy, requiring a strong strategic mindset and leadership skills.
• While the role is based in Germany, the global nature of the position requires a strong understanding of international markets and cultural nuances.
• Career progression opportunities may include moving into a global marketing director role or exploring other senior leadership positions within the company.

ASSUMPTION: Candidates with experience in global marketing or a similar role within a large, international organization will be well-prepared for this position.

📝 Sample Projects

• Developing and executing a global content and campaign strategy for a luxury real estate brand
• Managing a team of marketing project managers and content production teams to deliver impactful storytelling across all channels
• Collaborating with key markets and external partners to ensure consistent, brand-aligned communication at every touchpoint

ASSUMPTION: The specific projects and responsibilities may vary depending on the company's current priorities and the successful candidate's areas of expertise.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall global marketing strategy for Engel & Völkers?
• What are the most significant challenges facing the global content and campaign strategy, and how can this role address them?
• How does the company support the professional development and growth of its employees in this role?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: Asking thoughtful, strategic questions demonstrates your interest in and understanding of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare a portfolio showcasing your creative and strategic thinking, as well as your ability to execute successful campaigns
• Follow up after your interview to express your appreciation and reiterate your interest in the position
• If selected for the final round, be prepared to present your ideas for the global content and campaign strategy during your interview

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.