Head of Content & Creatives (all genders)

📌 Core Information

🔹 Job Title: Head of Content & Creatives (all genders)

🔹 Company: Glow25 (by Primal State Performance GmbH)

🔹 Location: Remote (Germany)

🔹 Job Type: Full-time

🔹 Category: Marketing & Creative

🔹 Date Posted: 2025-05-19

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (Germany)

🚀 Job Overview

Key aspects of this role include:

• Leading a multidisciplinary team to develop and execute a cross-channel content and creative strategy
• Ensuring brand compliance and driving emotional engagement through effective storytelling and campaign execution
• Optimizing creative processes to enhance efficiency and performance
• Collaborating with various departments to integrate brand, performance, and product teams

ASSUMPTION: This role requires a high level of strategic thinking, creative leadership, and operational excellence to drive brand growth and customer engagement.

📋 Key Responsibilities

✅ Lead a multidisciplinary team consisting of copywriters, designers, and producers to develop and execute a cross-channel content and creative strategy

✅ Ensure brand compliance and quality across all touchpoints, including design, messaging, and product communication

✅ Develop and implement scalable processes that connect brand, performance, and product teams to enable creative excellence

✅ Collaborate with various departments to integrate brand, performance, and product teams and drive creative projects to completion

✅ Monitor and analyze campaign performance to optimize future strategies and improve results

ASSUMPTION: This role requires a strong understanding of brand storytelling, digital content performance, and production processes in dynamic industries.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: At least 8 years of professional experience, including 4 years in a leadership role focused on content and creativity

Required Skills:

• Native or near-native proficiency in English (C1 level) in word and writing
• Proven experience in brand storytelling, creative leadership, and content strategy
• Strong knowledge of direct response, digital content performance, and cross-channel campaign execution
• Familiarity with production processes, legal requirements, and dynamic industries such as beauty, wellness, or consumer goods
• Proficiency in tools such as Asana, Notion, Figma, Adobe, and Google Workspace

Preferred Skills:

• Experience in the beauty, wellness, or consumer goods industry
• Fluency in additional languages

ASSUMPTION: Candidates with a strong portfolio demonstrating their creative and strategic abilities will be given preference.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (based on experience and industry standards for similar roles in Germany)

Benefits:

• Unlimited access to top courses through Udemy for Business
• Top-notch equipment provided through Grover
• 40% discount on Glow25 products
• 30 days of vacation plus the option to take up to 10 days of unpaid leave
• Operating health insurance with an annual allowance of €600 for additional services
• Company pension plan with a minimum annual contribution of €600 (plus additional employee contributions with a 20% match)

Working Hours: Full-time (40 hours per week) with flexible remote work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Germany. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services

Company Size: Medium (51-200 employees)

Founded: 2021

Company Description:

• Glow25 is a collagen company focused on well-aging, owned by Primal State Performance GmbH
• Primal State is a young, rapidly growing health and wellness company based in Berlin
• The company's mission is to help people start their day energized and vitalized through high-quality nutritional supplements

Company Specialties:

• Nutritional supplements
• Well-aging
• Health and wellness

Company Website: glow25.de

ASSUMPTION: Glow25 is focused on innovation and growth, offering opportunities for candidates to make a significant impact on the company's success.

📊 Role Analysis

Career Level: Senior Management

Reporting Structure: Reports directly to the CEO or another senior executive

Work Arrangement: Remote (Germany) with occasional on-site meetings

Growth Opportunities:

• Potential to grow into a more senior role as the company expands
• Opportunities to mentor and develop junior team members
• Chance to shape the company's creative direction and make a significant impact on its success

ASSUMPTION: This role offers a high degree of autonomy and the opportunity to work closely with senior leadership to drive the company's creative vision.

🌍 Location & Work Environment

Office Type: Remote (with occasional on-site meetings)

Office Location(s): Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech and startup scene
• The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities
• Germany has a strong economy and a robust job market, providing ample opportunities for professional growth

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely

ASSUMPTION: The remote work arrangement allows for a better work-life balance and the ability to attract top talent from across Germany.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• On-site or virtual interview with the hiring manager and/or other team members
• Final interview with the CEO or another senior executive

Key Assessment Areas:

• Creativity and strategic thinking
• Leadership and team management skills
• Understanding of brand storytelling and digital content performance
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare a portfolio showcasing your creative and strategic abilities
• Research the company and its mission to demonstrate your enthusiasm and alignment with its values

ATS Keywords: Brand Storytelling, Content Strategy, Creative Leadership, Digital Content Performance, Campaign Development, Team Management, Process Optimization, Legal Compliance, Empathy, Initiative, Team Orientation, Passion for Creativity

ASSUMPTION: The interview process is designed to assess the candidate's creative, strategic, and leadership abilities, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• Asana
• Notion
• Figma
• Adobe Creative Suite
• Google Workspace

ASSUMPTION: Familiarity with these tools is preferred, but candidates who are quick learners and eager to adapt to new technologies will also be considered.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Collaboration and teamwork
• Customer focus and excellence

Work Style:

• Autonomous and self-driven
• Results-oriented and proactive
• Adaptable and open to feedback

Self-Assessment Questions:

• How do you approach creative challenges and setbacks?
• Can you provide an example of a time when you had to manage a team through a significant change or transition?
• How do you ensure that your creative work aligns with the company's brand and values?

ASSUMPTION: Glow25 values candidates who are creative, strategic, and results-driven, with a strong commitment to collaboration and customer focus.

⚠️ Potential Challenges

• Managing a remote team and ensuring consistent brand compliance across channels
• Balancing creative innovation with operational efficiency and performance
• Adapting to the dynamic nature of the wellness and beauty industries
• Integrating brand, performance, and product teams to drive creative projects to completion

ASSUMPTION: These challenges require strong leadership, strategic thinking, and adaptability to succeed in this role.

📈 Similar Roles Comparison

• This role is unique in its focus on creative leadership and cross-channel content strategy within the wellness and beauty industries
• Similar roles may include Content Director, Creative Director, or Marketing Director, but may not have the same focus on brand storytelling and digital content performance
• Career progression may include opportunities to move into more senior roles, such as Chief Marketing Officer or Chief Creative Officer

ASSUMPTION: This role offers a unique opportunity to drive creative strategy and innovation within the wellness and beauty industries.

📝 Sample Projects

• Developing a comprehensive content and creative strategy for a new product launch, including campaign ideas, messaging, and visual identity
• Managing a team to create a series of social media campaigns that drive brand awareness and engagement
• Collaborating with product and performance teams to optimize packaging and in-store displays to enhance the customer experience

ASSUMPTION: These sample projects demonstrate the candidate's ability to lead creative teams, develop strategic campaigns, and collaborate with cross-functional teams to drive brand growth.

❓ Key Questions to Ask During Interview

• How does the company support the growth and development of its creative teams?
• Can you describe the company's approach to brand storytelling and how it integrates with digital content performance?
• How does the company ensure consistent brand compliance across all touchpoints, including design, messaging, and product communication?
• What opportunities are there for professional growth and advancement within the company?
• How does the company support work-life balance for its employees?

ASSUMPTION: These questions help candidates better understand the company's culture, values, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare a portfolio showcasing your creative and strategic abilities
• Research the company and its mission to demonstrate your enthusiasm and alignment with its values
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.