Head of Content & Creatives (all genders)

📌 Core Information

🔹 Job Title: Head of Content & Creatives (all genders)

🔹 Company: Glow25 (by Primal State Performance GmbH)

🔹 Location: Germany (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Creative

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (Germany)

🚀 Job Overview

Key aspects of this role include:

• Developing and leading a cross-channel content and creative strategy
• Managing a multidisciplinary team of copywriters, designers, and producers
• Bringing big ideas to life from campaign concept to execution
• Ensuring brand and legal compliance across design, messaging, and product communication
• Building scalable processes that connect brand, performance, and product teams

ASSUMPTION: This role requires a strategic thinker with a strong creative background and proven leadership experience in a fast-paced environment.

📋 Key Responsibilities

✅ Lead a high-performing creative team, defining clear roles and fostering creative excellence through structured collaboration

✅ Align content and design strategy, uniting brand, storytelling, and growth for a consistent brand experience across all touchpoints

✅ Develop and execute campaigns from ideation to rollout, focusing on impact, relevance, and performance

✅ Establish efficient creative workflows, connecting teams and driving projects efficiently, working closely with the Creative Producer

✅ Ensure brand compliance and quality, developing standards that promote consistency and creative clarity

ASSUMPTION: This role involves a mix of strategic planning, team leadership, and hands-on creative work to drive brand growth and customer engagement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Design, or a related field

Experience: At least 8 years of professional experience, including 4 years in a leadership role overseeing content and creative teams

Required Skills:

• C1-level English proficiency, both written and spoken
• Deep expertise in brand storytelling, creative direction, and content strategy
• Proven experience with direct response, digital content performance, and cross-channel execution
• Strong understanding of production workflows, legal requirements, and fast-paced industries
• Familiarity with tools like Asana, Notion, Figma, Adobe, and Google Workspace

Preferred Skills:

• Experience in the beauty, wellness, or consumer goods industry
• Fluency in German

ASSUMPTION: Candidates should have a strong portfolio showcasing their creative leadership, strategic thinking, and ability to drive results.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (Based on experience and industry standards for a Head of Content & Creatives role in Germany)

Benefits:

• Flexible working hours and time tracking
• Unlimited access to courses on tech, business, leadership, and well-being through Udemy
• Top-notch equipment rented through Grover
• Generous 40% discount on Glow25 products
• 30 days of vacation + option to take up to 10 days of unpaid leave
• Company health insurance covering additional services worth up to €600 per year
• Glow Card: Prepaid credit card with €50 monthly bonus, giving an annual bonus of €600
• Company pension plan with an annual contribution of at least €600 (after passing the probation period)

Working Hours: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The salary range is estimated based on industry standards for a Head of Content & Creatives role in Germany, considering the required experience and the company's size.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services. Glow25 is a fast-growing beauty and pro-aging company focused on creating glow moments for its customers.

Company Size: 51-200 employees. Glow25 is a subsidiary of Primal State Performance GmbH and operates as a dynamic, growing organization.

Founded: 2021. Glow25 was founded in 2021 as part of the Primal State family, with a mission to set new standards in the well-aging market.

Company Description:

• Glow25 is a collagen company that focuses on helping people start their day vital and strengthened with high-quality nutritional supplements.
• The company aims to inspire, excite, and bring joy to its customers and team members, making work more than just productivity.
• Glow25 offers a range of products, including collagen supplements, skincare, and wellness solutions.

Company Specialties:

• Collagen supplements
• Skincare products
• Wellness solutions

Company Website: glow25.de

ASSUMPTION: Glow25 is a young, fast-growing company with a strong focus on innovation, creativity, and customer satisfaction.

📊 Role Analysis

Career Level: Senior leadership role, reporting directly to the CEO or a relevant executive.

Reporting Structure: The Head of Content & Creatives will oversee a multidisciplinary team of copywriters, designers, and producers.

Work Arrangement: Remote (Germany) with flexible working hours and time tracking.

Growth Opportunities:

• As a senior leadership role, this position offers opportunities to shape the company's creative direction and contribute to its overall growth strategy.
• With the company's rapid growth, there may be opportunities for the role to evolve or expand in the future.
• Glow25 offers professional development opportunities through its Udemy account, allowing employees to enhance their skills and advance their careers.

ASSUMPTION: This role provides a unique opportunity for a creative leader to make a significant impact on a growing company and shape its brand identity.

🌍 Location & Work Environment

Office Type: Remote, with the option to work from home or a co-working space.

Office Location(s): Germany (Remote)

Geographic Context:

• Germany has a strong economy and a well-established job market, offering a stable environment for career growth.
• The remote work arrangement allows for flexibility and work-life balance, with the option to work from home or a preferred location within Germany.
• Glow25's remote work culture fosters collaboration and communication among team members, regardless of location.

Work Schedule: Full-time (40 hours per week) with flexible working hours and time tracking.

ASSUMPTION: The remote work arrangement allows for a better work-life balance and enables candidates from various regions in Germany to apply for the position.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Portfolio review and case study presentation
• Final interview with the CEO or relevant executive

Key Assessment Areas:

• Creative portfolio and case studies
• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Cultural fit and alignment with Glow25's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your creative leadership skills, strategic thinking, and relevant experience.
• Prepare a strong portfolio showcasing your creative direction, content strategy, and campaign development work.
• Be ready to discuss your approach to brand storytelling, cross-channel execution, and production workflows.

ATS Keywords: Creative Direction, Content Strategy, Brand Storytelling, Digital Content Performance, Cross-Channel Execution, Production Workflows, Team Leadership, Campaign Development, Brand Compliance, Empathy, Initiative, Self-Reflection, Team Spirit, Passion for Creativity

ASSUMPTION: The interview process will focus on assessing the candidate's creative vision, strategic thinking, leadership skills, and cultural fit with Glow25's mission and values.

🛠️ Tools & Technologies

• Asana
• Notion
• Figma
• Adobe Creative Suite
• Google Workspace

ASSUMPTION: Familiarity with these tools is essential for the role, as they are used to manage projects, collaborate with team members, and create visual content.

👔 Cultural Fit Considerations

Company Values:

• Initiative: Recognizing what's needed and taking proactive action
• Empathy: Leading with sensitivity and communicating at eye level
• Self-reflection: Being open to feedback and actively shaping personal development
• Team spirit: Thinking in terms of "we," empowering team members, and collaborating constructively across departments
• Passion for creativity: Having a deep love for storytelling, outstanding design, and strong brand leadership

Work Style:

• Glow25 fosters a dynamic, fast-paced work environment that encourages creativity, innovation, and collaboration.
• The company values flexibility, autonomy, and a strong work-life balance.
• Glow25's remote work culture promotes communication, accountability, and a results-driven mindset.

Self-Assessment Questions:

• How do you ensure that your creative vision aligns with the company's brand and values?
• How do you approach managing a multidisciplinary team, fostering creativity, and driving results?
• How do you balance strategic thinking with hands-on creative work, and how do you prioritize your time and resources?

ASSUMPTION: Glow25 values candidates who are proactive, empathetic, self-aware, and passionate about driving creative excellence and brand growth.

⚠️ Potential Challenges

• Managing a remote team and fostering a collaborative work environment
• Balancing strategic planning with hands-on creative work
• Ensuring brand compliance and quality across various touchpoints and channels
• Adapting to a fast-panging industry and evolving customer preferences

ASSUMPTION: These challenges require strong leadership, adaptability, and a strategic mindset to navigate successfully.

📈 Similar Roles Comparison

• Compared to other Head of Content & Creatives roles, this position offers a unique opportunity to shape the creative direction of a fast-growing company in the wellness and beauty industry.
• Glow25's remote work arrangement and flexible working hours provide a better work-life balance compared to traditional on-site roles.
• This role offers significant growth opportunities, as Glow25 is a young, rapidly expanding company with a strong focus on innovation and creativity.

ASSUMPTION: This role is well-suited for candidates seeking a dynamic, fast-paced work environment with ample opportunities for creative leadership and strategic impact.

📝 Sample Projects

• Developing a comprehensive content and creative strategy for a new product launch, including campaign concept, messaging, and visual identity
• Managing a team to create a series of engaging social media campaigns that drive brand awareness and customer acquisition
• Collaborating with cross-functional teams to create a seamless customer experience across all touchpoints, ensuring brand consistency and compliance

ASSUMPTION: These sample projects demonstrate the strategic, creative, and leadership skills required for the Head of Content & Creatives role at Glow25.

❓ Key Questions to Ask During Interview

• How does Glow25 support the professional development and growth of its creative team members?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does Glow25 foster a culture of innovation, creativity, and continuous improvement?
• What are the biggest challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
• How does Glow25 approach diversity, equity, and inclusion, and what initiatives are in place to promote these values?

ASSUMPTION: Asking these questions will help candidates better understand the company's culture, priorities, and expectations for the Head of Content & Creatives role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your creative leadership skills, strategic thinking, and relevant experience.
• Prepare a strong portfolio showcasing your creative direction, content strategy, and campaign development work.
• Be ready to discuss your approach to brand storytelling, cross-channel execution, and production workflows during the interview process.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.