📌 Core Information
🔹 Job Title: Head of Content & Customer Advocacy (ARIS)
🔹 Company: Software AG
🔹 Location: Bracknell, UK (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (2-3 days remote per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a content strategy for ARIS to drive brand awareness and engagement
- Creating high-quality marketing content for various channels and formats
- Managing customer advocacy programs and improving presence on review platforms
- Collaborating with internal teams and external agencies to enhance ARIS' online presence
- Analyzing content performance and optimizing strategies based on data insights
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in B2B SaaS content marketing to succeed.
📋 Key Responsibilities
✅ Content Strategy & Creation: Own and implement ARIS' content strategy, producing high-quality content for internal and external communications, social media, and website
✅ Customer Advocacy: Manage customer contact programs and ambassador programs, engaging with customers to gather feedback and create success stories
✅ SEO & Website Improvement: Enhance ARIS' SEO performance and improve the corporate and community website
✅ Collaboration: Work with marketing colleagues, agencies, and other internal teams to create compelling content and improve ARIS' online presence
✅ Data-Driven Optimization: Measure content and program effectiveness, and continuously optimize strategies based on data insights
ASSUMPTION: This role involves a high volume of content creation and requires strong project management skills to balance multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 10+ years of experience in brand and/or content marketing roles in high-growth B2B SaaS environments
Required Skills:
- Proven success in defining, building, and launching content strategies
- Excellent written and verbal communication skills
- Experience in improving SEO performance for a SaaS corporate and community website
- Data-driven approach to content creation and optimization
- Confident user of marketing platforms, such as Marketo, WordPress, SEO platforms, content creation platforms, and project management tools
Preferred Skills:
- Experience with customer reference programs in a B2B SaaS company
- Fluency in additional languages (beneficial but not required)
ASSUMPTION: Candidates with a strong portfolio showcasing their content creation skills and experience in B2B SaaS marketing will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: £80,000 - £100,000 per annum (based on industry standards for similar roles and experience levels in the UK)
Benefits:
- Competitive total compensation
- Comprehensive country-specific medical benefits
- Hybrid work payment (up to £500 for home office setup)
- Employee Assistance Program
Working Hours: Full-time (40 hours per week) with flexible working hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software AG operates in the software development industry, focusing on process intelligence, process mining, and business process management
Company Size: Medium (501-1,000 employees), offering a structured yet agile work environment with opportunities for growth and collaboration
Founded: 1969, with a rich history in enterprise software and a strong global presence
Company Description:
- Software AG helps organizations turn their processes into value using the ARIS process intelligence suite
- Consistently recognized as a leader in process intelligence and process mining by Gartner and Forrester
- Trusted by thousands of businesses across finance, healthcare, manufacturing, retail, and other industries
Company Specialties:
- Business Process Analysis
- In-Memory Data Management
- Enterprise Architecture
- In-Memory Big Data Intelligence
- Governance, Risk & Compliance
- Application Development
- Database Management Systems
- Business Process Management
- Application Modernization
- IoT and Data Integration
Company Website: www.softwareag.com
ASSUMPTION: Software AG's focus on process intelligence and long-term customer relationships creates a unique work environment that values strategic thinking and customer-centricity.
📊 Role Analysis
Career Level: Mid-Senior level, offering opportunities for growth and leadership within the marketing team
Reporting Structure: Reports directly to the Global Marketing Director, collaborating with cross-functional teams, including sales, product, and customer success
Work Arrangement: Hybrid (2-3 days remote per week), with flexibility to work from home or the office
Growth Opportunities:
- Potential to expand the role's scope and team size based on performance and business needs
- Opportunities to work on global marketing campaigns and collaborate with international teams
- Access to professional development resources and training to advance marketing skills
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, providing an ideal opportunity for a marketing professional looking to grow their career in a global organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities and parking
Office Location(s): Bracknell, UK (with remote work options)
Geographic Context:
- Bracknell is located in Berkshire, England, with easy access to London and other major cities
- The area offers a mix of urban and rural environments, with plenty of green spaces and leisure activities
- Bracknell has a vibrant business community, with many multinational companies based in the area
Work Schedule: Full-time (40 hours per week) with flexible working hours and remote work options
ASSUMPTION: The hybrid work arrangement and flexible working hours create a balanced work-life environment that caters to individual preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-depth interview with the marketing team and other stakeholders
- Final interview with the Global Marketing Director
Key Assessment Areas:
- Content strategy and creation skills
- Data-driven approach to marketing
- Collaboration and communication skills
- Cultural fit and alignment with Software AG's values
Application Tips:
- Tailor your resume and cover letter to highlight your content marketing experience and achievements
- Include examples of your content creation work and explain how your approach aligns with ARIS' needs
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
ATS Keywords: Content strategy, brand awareness, SEO performance, customer advocacy, marketing platforms, data-driven, project management
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, communication skills, and cultural fit within the marketing team and organization.
🛠️ Tools & Technologies
- Marketo
- WordPress
- SEO platforms (e.g., SEMrush, Ahrefs)
- Content creation platforms (e.g., Canva, Adobe Creative Suite)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is beneficial but not required. The ideal candidate will be a quick learner and adaptable to new technologies.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation
- Collaboration
- Integrity
- Accountability
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to feedback
- Strategic and forward-thinking
Self-Assessment Questions:
- How do you align with Software AG's customer-centric approach to marketing?
- Describe a time when you had to adapt your content strategy based on data insights or feedback.
- How do you collaborate with cross-functional teams to create compelling content?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Software AG's values and work style, with a focus on customer-centricity, innovation, and collaboration.
⚠️ Potential Challenges
- Managing a high volume of content creation and multiple projects simultaneously
- Balancing strategic thinking with tactical execution
- Adapting to a global work environment with diverse teams and time zones
- Keeping up with industry trends and best practices in content marketing
ASSUMPTION: These challenges can be overcome with strong project management skills, strategic thinking, and a data-driven approach to content creation.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on content strategy and creation, requiring a unique blend of skills and experience
- ARIS operates in a competitive market, with a strong focus on process intelligence and customer advocacy
- Career progression in this role may involve expanding the team's scope and leading a team of content marketing specialists
ASSUMPTION: This role offers a unique opportunity for a marketing professional looking to specialize in content strategy and creation within a global organization.
📝 Sample Projects
- Developing a comprehensive content strategy for ARIS, including SEO optimization and customer advocacy initiatives
- Creating a series of blog posts, whitepapers, and case studies to showcase ARIS' success stories and thought leadership
- Managing a team of content creators to produce high-quality, on-brand content for ARIS' website, social media channels, and email campaigns
ASSUMPTION: These sample projects illustrate the strategic and tactical responsibilities of the Head of Content & Customer Advocacy role at ARIS.
❓ Key Questions to Ask During Interview
- How does this role fit into ARIS' overall marketing strategy, and what are the key priorities for the first 90 days?
- Can you describe the team structure and dynamics within the Global Marketing team?
- How does Software AG support work-life balance and employee well-being?
- What opportunities are there for professional development and growth within this role and the organization?
- How does ARIS approach customer advocacy and gathering customer feedback to inform product development and marketing strategies?
ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role, team, and organization, while also providing valuable insights into the work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content marketing experience and achievements
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Research ARIS and Software AG to demonstrate your understanding of the company and its products
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
