Head of Content

📌 Core Information

🔹 Job Title: Head of Content

🔹 Company: 3Commas

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and scaling global content strategy to drive user acquisition and establish 3Commas as a leading authority in crypto trading automation.
• Overseeing end-to-end content operations, from research and scripting to design and distribution, across diverse formats.
• Launching and managing the 3Commas educational platform, defining curriculum structure, and producing multi-level learning materials.
• Managing a distributed team of writers, editors, designers, and video producers, and collaborating with cross-functional teams.
• Tracking key metrics, scaling distribution, and testing new content formats to drive performance and innovation.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of content marketing, SEO, and user acquisition strategies in the tech industry, with a focus on the crypto and fintech sectors.

📋 Key Responsibilities

✅ User Acquisition & Thought Leadership: Develop and localize content strategies that attract and convert new users, establishing 3Commas as a trusted voice in crypto automation.

✅ Content Production Management: Lead full-cycle content creation, from research and scripting to design and distribution, across diverse formats including tutorials, news, case studies, and promotional media.

✅ Education & Curriculum: Launch and manage the 3Commas educational platform. Define curriculum structure, produce multi-level learning materials, and adapt content for beginners, advanced users, and API traders.

✅ Team Leadership & Collaboration: Manage a distributed team of writers, editors, designers, and video producers. Coordinate with SEO, product, CX, and performance marketing to ensure consistent, high-quality output.

✅ Performance & Innovation: Define and track key metrics (traffic, reach, user growth). Scale distribution via SEO, email, YouTube, and partners. Test and implement new formats like podcasts, AMAs, and multilingual content.

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field. A relevant Master's degree would be an asset.

Experience: 5+ years in content marketing or editorial leadership (B2C tech, SaaS, fintech, or crypto). Proven success in developing user acquisition content strategies, especially for US markets.

Required Skills:

• Strong hands-on experience with editorial workflows, production tools (Notion, Trello, Airtable), and diverse content formats.
• Experience creating structured educational programs (courses, tutorials, onboarding) and simplifying technical topics.
• Skilled in cross-functional team management and aligning content with business goals.
• Data-driven mindset with knowledge of analytics and performance tools (GA, Ahrefs, YouTube Studio, CRM platforms).
• Native or near-native English proficiency with strong writing/editing capabilities.
• Experience creating brand tone-of-voice and content guidelines.

Preferred Skills:

• Fluency in additional languages, particularly Spanish, Russian, or Chinese.
• Experience working with remote, global teams.
• Background in crypto trading or blockchain technology.

ASSUMPTION: Candidates with experience in content marketing for the crypto or fintech industries, as well as those with a strong understanding of crypto trading automation, will have a competitive advantage.

💰 Compensation & Benefits

Salary Range: $120,000 - $180,000 per year (USD). This range is based on industry standards for similar roles in the tech industry, with a focus on the crypto and fintech sectors, and takes into account the required experience level and the remote nature of the position.

Benefits:

• Flexible work options: offices in Tallinn, Barcelona, or remote.
• Paid vacation and sick leave.
• Competitive salary based on skills and experience.
• In-house training on crypto trading and blockchain.
• An opportunity to shape content strategy at the forefront of Web3 innovation.

Working Hours: Full-time (40 hours per week). This role may require occasional work outside of standard business hours to accommodate global team members and meet project deadlines.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's skills, experience, and market conditions. The final salary offer will be made at the discretion of 3Commas.

📌 Applicant Insights

🔍 Company Context

Industry: 3Commas operates in the software development industry, specializing in crypto trading automation. The crypto market is highly dynamic and competitive, with a strong focus on innovation and user acquisition.

Company Size: 3Commas is a mid-sized company with 51-200 employees. This size allows for a more agile and innovative work environment, with ample opportunities for growth and impact.

Founded: 3Commas was founded in 2017, making it a relatively young and rapidly growing company in the crypto space.

Company Description:

• 3Commas is a leading provider of no-code order execution and trading systems for centralized crypto exchanges.
• The company operates across 14 exchanges, facilitating over $400 billion in trading volume.
• 3Commas offers a suite of trading tools, including DCA Bot, Grid Bot, Signal Bot, and SmartTrade, designed to empower traders with unparalleled control over their positions.

Company Specialties:

• Crypto trading automation
• Portfolio management
• Exchanges
• Bitcoin
• Investment
• Blockchain
• Wallet
• Bots

Company Website: http://3Commas.io

ASSUMPTION: 3Commas' focus on innovation and user acquisition makes it an attractive employer for candidates seeking to make a significant impact in the crypto trading automation space.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the CEO or a high-level executive. It offers significant autonomy and the opportunity to shape the company's content strategy.

Reporting Structure: The Head of Content will oversee a distributed team of writers, editors, designers, and video producers, and will collaborate with cross-functional teams, including SEO, product, CX, and performance marketing.

Work Arrangement: This role is remote-friendly, with offices in Tallinn and Barcelona. The work arrangement is flexible, with a focus on results and performance rather than hours worked.

Growth Opportunities:

• As a senior-level role, this position offers ample opportunities for growth and development within the company.
• Candidates may have the opportunity to expand their team, take on additional responsibilities, or transition into a C-level role as the company grows.

ASSUMPTION: The Head of Content role is a critical position within the company, with significant potential for growth and impact on the company's success.

🌍 Location & Work Environment

Office Type: 3Commas offers flexible work options, with offices in Tallinn and Barcelona, and the opportunity to work remotely.

Office Location(s): Tallinn, Estonia; Barcelona, Spain

Geographic Context:

• The United States is a core market for 3Commas, with a significant user base and growth potential.
• The crypto trading automation market is highly competitive, with a strong focus on innovation and user acquisition.
• The remote nature of this role allows for a diverse and global team, with the opportunity to work with team members from various backgrounds and time zones.

Work Schedule: The work schedule is flexible, with a focus on results and performance rather than hours worked. Occasional work outside of standard business hours may be required to accommodate global team members and meet project deadlines.

ASSUMPTION: The remote-friendly nature of this role allows for a more diverse and inclusive work environment, with the opportunity to collaborate with team members from various backgrounds and time zones.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the HR team
• Content strategy presentation or case study discussion with the CEO or a high-level executive
• Final interview with the CEO or a high-level executive

Key Assessment Areas:

• Content strategy development and execution
• Team management and leadership
• Cross-functional collaboration and communication
• Data-driven decision-making and analytics

Application Tips:

• Tailor your resume and cover letter to highlight your experience in content marketing, user acquisition, and team management, with a focus on the crypto and fintech industries.
• Prepare a content strategy presentation or case study that demonstrates your ability to develop and execute effective content strategies for the crypto trading automation market.
• Be prepared to discuss your understanding of the crypto trading automation market, as well as your familiarity with 3Commas' products and services.

ATS Keywords: Content strategy, user acquisition, thought leadership, content production, educational platform, team management, cross-functional collaboration, data-driven decision-making, crypto trading automation, blockchain, fintech

ASSUMPTION: The interview process for this role will be highly competitive, with a strong focus on assessing the candidate's strategic thinking, leadership skills, and industry-specific knowledge.

🛠️ Tools & Technologies

• Notion
• Trello
• Airtable
• Google Analytics
• Ahrefs
• YouTube Studio
• CRM platforms
• SEO tools (e.g., SEMrush, Moz)

ASSUMPTION: Candidates should have experience with a variety of content production tools, as well as analytics and performance tools, to effectively manage the content operations and track key metrics.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• User-centricity
• Collaboration
• Continuous learning
• Transparency

Work Style:

• Results-driven
• Agile and adaptable
• Collaborative and communicative
• Data-informed
• Continuously learning and improving

Self-Assessment Questions:

• How do you align your content strategy with the company's values and business goals?
• How do you approach managing a remote, global team, and fostering a collaborative work environment?
• How do you stay up-to-date with industry trends and adapt your content strategy accordingly?

ASSUMPTION: Candidates who demonstrate a strong alignment with 3Commas' values and work style, as well as a deep understanding of the crypto trading automation market, will be well-suited for this role.

⚠️ Potential Challenges

• The crypto market is highly dynamic and competitive, with a strong focus on innovation and user acquisition. Candidates must be able to adapt their content strategy quickly to capitalize on new opportunities and trends.
• As a senior-level role, the Head of Content will be expected to manage a distributed team and collaborate with cross-functional teams, requiring strong leadership and communication skills.
• The remote nature of this role may present challenges in terms of time zone management and communication, requiring candidates to be adaptable and proactive in their approach to team management.
• The crypto trading automation market is a niche market, with a relatively small user base compared to other sectors. Candidates must be able to develop targeted and effective content strategies to drive user acquisition and engagement.

ASSUMPTION: Candidates who are adaptable, proactive, and results-driven will be best equipped to overcome the challenges associated with this role.

📈 Similar Roles Comparison

• Unlike traditional content marketing roles, the Head of Content at 3Commas is responsible for driving user acquisition and establishing the company as a thought leader in the crypto trading automation market. This role requires a strong focus on data-driven decision-making and analytics, as well as a deep understanding of the crypto and fintech industries.
• The crypto trading automation market is a niche market, with a relatively small user base compared to other sectors. As a result, the Head of Content at 3Commas must be able to develop targeted and effective content strategies to drive user acquisition and engagement.
• In terms of career path, the Head of Content role at 3Commas offers significant growth potential, with the opportunity to expand the team, take on additional responsibilities, or transition into a C-level role as the company grows.

ASSUMPTION: Candidates who are familiar with the crypto trading automation market and have experience developing targeted and effective content strategies will be well-suited for this role.

📝 Sample Projects

• Developing a content strategy for a new crypto trading automation product launch, including SEO-optimized blog posts, social media campaigns, and email marketing initiatives.
• Creating a comprehensive educational platform for crypto traders, including tutorials, case studies, and webinars, tailored to various user segments (beginners, advanced users, API traders).
• Managing a global team of content creators to produce high-quality, on-brand content across diverse formats, including tutorials, news, case studies, and promotional media, while ensuring consistent messaging and style guidelines.

ASSUMPTION: Candidates should be able to provide specific examples of their experience with content strategy development, educational platform creation, and global team management to demonstrate their qualifications for this role.

❓ Key Questions to Ask During Interview

• How does 3Commas differentiate itself from other crypto trading automation providers, and how can content strategy support this differentiation?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does 3Commas support the professional development and growth of its employees, particularly in the content marketing and crypto trading automation spaces?
• What are the biggest challenges facing the crypto trading automation market, and how can content strategy help address these challenges?
• How does 3Commas approach collaboration and communication with remote, global teams, and what tools and processes are in place to support this work arrangement?

ASSUMPTION: Candidates should use the interview process to assess the fit of the role and company culture, as well as to demonstrate their understanding of the crypto trading automation market and their ability to develop effective content strategies.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in content marketing, user acquisition, and team management, with a focus on the crypto and fintech industries.
• Prepare a content strategy presentation or case study that demonstrates your ability to develop and execute effective content strategies for the crypto trading automation market.
• Be prepared to discuss your understanding of the crypto trading automation market, as well as your familiarity with 3Commas' products and services.
• Follow up with the 3Commas HR team one week after submitting your application to confirm receipt and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.