Head of Content

📌 Core Information

🔹 Job Title: Head of Content

🔹 Company: AION

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing AION's content strategy to drive awareness and lead generation
• Managing a team of technical writers to create high-quality content that establishes thought leadership in the AI industry
• Collaborating cross-functionally with Product, Creative, and Marketing teams to align content with product messaging and overall marketing strategy
• Analyzing content performance metrics to optimize strategy and improve results

ASSUMPTION: This role requires a balance of strategic thinking, leadership, and hands-on content creation skills. The ideal candidate will have a strong background in content marketing, preferably in the AI or tech industry, and a proven track record of developing successful content strategies.

📋 Key Responsibilities

✅ Develop and execute a comprehensive content strategy aligned with AION's brand positioning, market needs, and business objectives

✅ Create and manage an editorial calendar across multiple channels including blog, social media, white papers, and other marketing collateral

✅ Lead a team of 2-3 technical writers (freelancers) with AI expertise, providing direction, feedback, and mentorship

✅ Build and refine 3-4 impactful content pillars that drive AION's content flywheel and establish thought leadership

✅ Ensure content supports keyword strategy and drives organic traffic

✅ Partner with Product and Marketing teams to create high-value lead magnets such as white papers, webinars, and other gated content

✅ Ensure all content maintains consistent brand voice, technical accuracy, and high editorial standards

✅ Work closely with Product, Creative, and Marketing teams to align content with product messaging and overall marketing strategy

✅ Track content metrics and optimize strategy based on performance data

✅ Oversee the production of blog posts, case studies, white papers, and other content assets

ASSUMPTION: This role requires a strong understanding of SEO principles, content optimization, and lead generation strategies. The ideal candidate will be comfortable managing multiple deadlines and projects, and have a data-driven approach to content creation.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or related field

Experience: 5+ years of content marketing experience, with at least 2 years in a leadership role

Required Skills:

• Excellent writing, editing, and proofreading skills
• Strong understanding of SEO principles and content optimization
• Experience with tech industry content, preferably in AI, web3, or related fields
• Strong project management skills and ability to manage multiple deadlines
• Analytical mindset with ability to use data to inform content decisions

Preferred Skills:

• 5+ years experience with AI, web3 or deep tech content creation focus
• Familiarity with WordPress, HubSpot, and content management systems
• Understanding of lead generation strategies and content funnels
• Experience with content distribution and amplification strategies
• Background in product marketing or technical writing

ASSUMPTION: While a background in AI or web3 content creation is preferred, candidates with a strong content marketing background and a willingness to learn about AI and web3 technologies may also be considered.

💰 Compensation & Benefits

Salary Range: Based on the company's size and the role's requirements, the estimated salary range for this position is $120,000 - $160,000 per year. This estimate is inclusive of the company's remote work policy and the candidate's experience level.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Flexible work hours and remote work options
• Generous PTO and holiday schedule
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in comparable companies. The actual salary may vary depending on the candidate's experience, skills, and the company's final assessment.

📌 Applicant Insights

🔍 Company Context

Industry: AION operates in the computer networking products industry, focusing on decentralized GPU compute marketplaces for AI training, fine-tuning, inference, and data labeling. The AI industry is rapidly growing and highly competitive, with a strong emphasis on innovation and thought leadership.

Company Size: AION is a small to mid-sized company with 11-50 employees. This size allows for a more agile and entrepreneurial work environment, with opportunities for growth and impact.

Founded: AION was founded in 2024, making it a relatively new but rapidly growing startup in the AI space.

Company Description:

• AION is transforming the future of high-performance computing (HPC) through its decentralized GPU compute marketplace, democratizing access to compute power for AI training, fine-tuning, inference, data labeling, and beyond.
• The platform leverages underutilized resources such as idle GPUs and data centers, providing a scalable, cost-effective, and sustainable solution tailored for developers, researchers, and enterprises.
• Integrated with Tether (USD₮) for stability and regulatory clarity, AION eliminates volatility, ensuring predictable costs and seamless transactions.
• The platform’s innovative Proof of Compute Contribution (PoCC) protocol rewards contributors based on performance, creating a transparent and efficient ecosystem.
• With cutting-edge partnerships and a focus on enterprise B2B, AION is pioneering the commoditization of high-performance compute, empowering global innovation and bridging the AI wealth gap for a more equitable future.

Company Specialties:

• Decentralized GPU compute marketplaces
• AI training, fine-tuning, inference, and data labeling
• Enterprise B2B solutions
• Proof of Compute Contribution (PoCC) protocol
• Tether (USD₮) integration for stable transactions

Company Website: https://aion.xyz

ASSUMPTION: AION's focus on innovation, thought leadership, and enterprise B2B solutions makes it an attractive employer for content marketing professionals seeking to make an impact in the AI industry.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a strong background in content marketing and leadership experience. The ideal candidate will have a proven track record of developing successful content strategies and managing teams.

Reporting Structure: The Head of Content will report directly to the Chief Marketing Officer and will oversee a team of 2-3 technical writers with AI expertise.

Work Arrangement: This role is remote-friendly, with flexible work hours and the option to work from anywhere in the United States. The ideal candidate will be comfortable working independently and managing their time effectively in a remote work environment.

Growth Opportunities:

• As AION continues to grow, there may be opportunities for the Head of Content to expand their team and take on additional responsibilities within the marketing department.
• The ideal candidate will have the opportunity to shape AION's content strategy and establish the company as a thought leader in the AI industry.
• With a strong performance in this role, the candidate may have the opportunity to advance to a more senior marketing leadership position within the company.

ASSUMPTION: The growth opportunities for this role will depend on AION's continued success and expansion in the AI market. The ideal candidate will be proactive in seeking out new opportunities and taking on additional responsibilities as the company grows.

🌍 Location & Work Environment

Office Type: AION has a remote-friendly work environment, with no physical office requirement. Employees are encouraged to work from home or a location of their choice.

Office Location(s): AION has offices in New York, New York; Bangalore, India; and Abu Dhabi, United Arab Emirates. However, this role does not require the candidate to be based in any of these locations.

Geographic Context:

• The United States is the primary market for AION's decentralized GPU compute marketplace, with a strong focus on enterprise B2B solutions.
• The AI industry is rapidly growing and highly competitive, with a strong emphasis on innovation and thought leadership.
• The ideal candidate will be comfortable working in a remote, distributed team environment and collaborating with team members across different time zones.

Work Schedule: The work schedule for this role is flexible, with the option to work from anywhere in the United States. The ideal candidate will be comfortable managing their time effectively and working independently in a remote work environment.

ASSUMPTION: The ideal candidate will be comfortable working in a remote, distributed team environment and collaborating with team members across different time zones. They will also be comfortable managing their time effectively and working independently in a flexible work schedule.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• Content strategy presentation or case study discussion to evaluate strategic thinking and content creation skills
• Final interview with the Chief Marketing Officer to discuss leadership style, team management, and long-term vision for AION's content strategy

Key Assessment Areas:

• Content strategy development and execution
• Leadership and team management skills
• Understanding of SEO principles and content optimization
• Ability to work independently and manage multiple deadlines
• Alignment with AION's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your content marketing experience, leadership skills, and any relevant experience in the AI or tech industry.
• Prepare a content strategy presentation or case study that demonstrates your ability to develop and execute a successful content strategy for AION.
• Be prepared to discuss your approach to content creation, optimization, and distribution, as well as your experience with lead generation strategies and content funnels.

ATS Keywords: Content Marketing, Content Strategy, Leadership, SEO, Writing, Editing, Project Management, AI, Web3, Decentralized GPU Compute Marketplace, Enterprise B2B

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and content creation abilities. The ideal candidate will have a strong background in content marketing and a proven track record of developing successful content strategies.

🛠️ Tools & Technologies

• WordPress
• HubSpot
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Content management systems (e.g., Contentful, Storyblok)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The ideal candidate will be comfortable using a variety of content creation, optimization, and management tools, as well as collaboration and project management platforms.

👔 Cultural Fit Considerations

Company Values:

• Innovation: AION values innovation and encourages employees to think creatively and push the boundaries of what's possible in the AI industry.
• Collaboration: AION fosters a collaborative work environment, with a strong emphasis on teamwork and cross-functional collaboration.
• Integrity: AION values integrity and expects employees to act with honesty, transparency, and accountability in all aspects of their work.

Work Style:

• Remote-friendly: AION offers flexible work arrangements, with the option to work from anywhere in the United States.
• Agile: AION operates in an agile, startup-like environment, with a strong emphasis on adaptability and continuous improvement.
• Data-driven: AION values data-driven decision making and encourages employees to use data to inform their strategies and approaches.

Self-Assessment Questions:

• Do you have a proven track record of developing successful content strategies in the AI or tech industry?
• Are you comfortable working in a remote, distributed team environment and collaborating with team members across different time zones?
• Do you have strong leadership skills and experience managing teams of technical writers?
• Are you comfortable working independently and managing your time effectively in a flexible work schedule?
• Do you align with AION's company values of innovation, collaboration, and integrity?

ASSUMPTION: The ideal candidate will be a strong cultural fit for AION, with a passion for innovation, collaboration, and data-driven decision making. They will also be comfortable working in a remote, distributed team environment and collaborating with team members across different time zones.

⚠️ Potential Challenges

• The AI industry is rapidly evolving, and the ideal candidate will need to stay up-to-date with the latest trends and technologies in order to develop effective content strategies.
• As a small to mid-sized company, AION may have limited resources and budget for content creation and marketing compared to larger enterprises.
• The role requires a strong balance of strategic thinking, leadership, and hands-on content creation skills, which can be challenging to find in a single candidate.
• The remote work environment may present challenges for candidates who prefer a more structured, in-office work environment.

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, rapidly evolving industry and able to adapt to changes and new challenges as they arise. They will also be comfortable working in a remote, distributed team environment and able to manage their time effectively and independently.

📈 Similar Roles Comparison

• Compared to other content marketing roles in the AI industry, this role offers a unique opportunity to shape AION's content strategy and establish the company as a thought leader in the space.
• The AI industry is highly competitive, with a strong emphasis on innovation and thought leadership. The ideal candidate will have a proven track record of developing successful content strategies in this dynamic and challenging environment.
• In terms of career path, this role offers the opportunity to advance to a more senior marketing leadership position within the company, with a strong performance in this role.

ASSUMPTION: The ideal candidate will be seeking a challenging and impactful role in the AI industry, with the opportunity to shape AION's content strategy and establish the company as a thought leader in the space.

📝 Sample Projects

• Developing a content strategy for AION's decentralized GPU compute marketplace, including blog posts, white papers, case studies, and other marketing collateral
• Managing a team of technical writers to create high-quality content that establishes AION as a thought leader in the AI industry
• Partnering with Product and Marketing teams to create high-value lead magnets such as webinars, ebooks, and other gated content

ASSUMPTION: The ideal candidate will have experience developing and executing content strategies for AI or tech companies, as well as managing teams of technical writers to create high-quality content that establishes thought leadership in the industry.

❓ Key Questions to Ask During Interview

• Can you describe the current state of AION's content strategy and how this role will fit into the broader marketing organization?
• How does AION approach collaboration and cross-functional teamwork, particularly between Marketing and Product?
• What are the biggest challenges facing AION's content marketing efforts, and how can this role help address them?
• How does AION support the professional development and growth of its employees, particularly in the marketing department?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: The ideal candidate will be proactive in asking thoughtful and insightful questions about AION's content marketing efforts, company culture, and growth opportunities for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content marketing experience, leadership skills, and any relevant experience in the AI or tech industry.
• Prepare a content strategy presentation or case study that demonstrates your ability to develop and execute a successful content strategy for AION.
• Be prepared to discuss your approach to content creation, optimization, and distribution, as well as your experience with lead generation strategies and content funnels.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.