- Job Title: Head of Content (Fixed-term)
- Company: Finnair
- Location: Vantaa, Uusimaa, Finland
- Job Type: Full-time
- Category: Airlines and Aviation
- Date Posted: May 27, 2025
- Experience Level: 5-10 years
- Remote Status: On-site
🚀 Job Overview
Finnair, one of the world's oldest operating airlines, is seeking a dynamic Head of Content to lead the quality, processes, and people within the content area. This fixed-term role, starting immediately and lasting until May 2026, involves overseeing customer-facing content across Finnair's ecosystem, including content production, design, and creative production.
Key aspects of this role include:
- Developing and implementing content strategies to drive consumer engagement and business objectives
- Ensuring consistent brand representation across various touchpoints
- Leading and developing a content unit and content as a competence
- Collaborating with stakeholders to improve content operations and workflow efficiency
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of content management platforms and digital marketing.
📋 Key Responsibilities
✅ Lead, develop, and implement Finnair’s content strategies to drive consumer engagement, customer experience, and business objectives
✅ Ensure consistent brand representation across different touchpoints and content types
✅ Lead a content unit and content as a competence
✅ Collaborate with various internal and external stakeholders to lead the content functions and content strategies, with a strong focus on improving workflow efficiency through clear processes and ways of working
ASSUMPTION: This role involves cross-functional collaboration, stakeholder management, and process improvement to enhance content operations.
🎯 Required Qualifications
Education:
- Master's degree in Linguistics, Marketing, Business, or a related field
Experience:
- Minimum 5 years in content, communications, and/or marketing (international experience preferred)
- Minimum 5 years in a people leadership role
- Proven experience in a senior content management role, preferably in a B2C company
Required Skills:
- Strong strategic thinking and analytical skills
- Demonstrated success in leading and managing high-performing teams
- Excellent communication and interpersonal skills
- Deep understanding of content management platforms, digital product development, digital marketing, and leveraging digital channels to build customer engagement, customer experience, and sales
- Experience in content management and production, creative production, and content design in managing large-scale content channels, including translations and localizations
Preferred Skills:
- Proficiency in English and Finnish; knowledge of other languages is a plus
- Passion for choosing leadership as a profession and committing to continuous personal development
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 annually (based on experience and industry standards for similar roles in Finland)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- A dynamic and international work environment
Working Hours: Full-time (40 hours/week), with flexibility for occasional remote work
ASSUMPTION: The salary range is estimated based on market research and industry standards for similar roles in Finland. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: Finnair operates in the competitive airline industry, focusing on connecting Europe, North America, and Asia via its transfer-friendly Helsinki hub.
- Company Size: Finnair is a large organization with 5,001-10,000 employees, offering a diverse range of career opportunities.
- Founded: 1923, making Finnair one of the world's oldest operating airlines.
- Company Description: Finnair is committed to sustainability, with a long-term target of carbon neutrality. It aims to maintain the social and economic benefits of air connections while dramatically reducing the carbon footprint of air travel.
- Company Specialties: Finnair specializes in network airlines, connecting various regions worldwide.
📊 Role Analysis
- Career Level: This role is a senior leadership position, reporting directly to the Head of Content.
- Reporting Structure: The Head of Content will lead a content unit and oversee content as a competence within Finnair.
- Work Arrangement: Primarily on-site, with some flexibility for remote work.
- Growth Opportunities: This role offers opportunities to grow professionally by leading a team and driving strategic content initiatives.
🌍 Location & Work Environment
- Office Type: Finnair's headquarters is located in Vantaa, Uusimaa, Finland.
- Office Location(s): Tietotie 9, Vantaa, Uusimaa 01053, FI
- Geographic Context: Vantaa is a vibrant city near Helsinki, offering a mix of urban and natural environments.
- Work Schedule: Full-time, with some flexibility for occasional remote work.
💼 Interview & Application Insights
- Typical Process: Applicants can expect a multi-stage interview process, including phone screens, behavioral interviews, and final rounds with key stakeholders.
- Key Assessment Areas: Candidates should be prepared to discuss their leadership style, strategic thinking, and content management experience.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills.
- Be prepared to discuss your approach to content strategy, team leadership, and stakeholder management.
- Familiarize yourself with Finnair's brand and values to demonstrate cultural fit.
🛠️ Tools & Technologies
- Content management platforms (e.g., Adobe Experience Manager, Sitecore, or similar)
- Digital product development tools (e.g., JIRA, Confluence, or similar)
- Digital marketing tools (e.g., Google Analytics, social media management platforms, or similar)
👔 Cultural Fit Considerations
- Company Values: Finnair values commitment to care, working together, simplicity, and courage.
- Work Style: Finnair encourages a collaborative, innovative, and customer-focused work environment.
- Self-Assessment Questions:
- How do you embody Finnair's values in your daily work?
- How do you approach collaboration and stakeholder management in a large organization?
- How do you stay up-to-date with industry trends and best practices in content management?
⚠️ Potential Challenges
- Balancing strategic content initiatives with day-to-day content operations
- Managing a team and driving results in a large, complex organization
- Adapting to a dynamic work environment and changing priorities
📈 Similar Roles Comparison
- This role is similar to a Content Director or Head of Content in other airlines or large organizations.
- Unlike some content roles, this position requires a strong focus on leadership, team management, and stakeholder collaboration.
📝 Sample Projects
- Developing and implementing a comprehensive content strategy for Finnair's digital channels
- Leading a team to improve content workflow efficiency and streamline content production processes
- Collaborating with stakeholders to create engaging, on-brand content for marketing campaigns and customer communications
❓ Key Questions to Ask During Interview
- How does Finnair support the professional growth and development of its content team members?
- What are the key priorities for the content team in the first 90 days of this role?
- How does Finnair measure the success of its content initiatives, and how will this role contribute to those metrics?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://finnair.wd103.myworkdayjobs.com/finnair1/job/Vantaa/Head-of-Content--Fixed-term-_R255357) by Sunday, June 15, 2025.
- Tailor your resume and cover letter to highlight your relevant experience and skills.
- Prepare for interviews by researching Finnair's brand, values, and content strategies.
- Follow up with any questions or concerns about the application process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
