Head of Content Marketing (m/w/d)

📌 Core Information

🔹 Job Title: Head of Content Marketing (m/w/d)

🔹 Company: VALUEZON GmbH

🔹 Location: Munich, Bavaria, Germany

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Business Consulting and Services

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with remote option

🚀 Job Overview

Key aspects of this role include:

• Developing a data-driven content roadmap for all Amazon touchpoints
• Leading and coaching a creative team of copywriters and designers
• Ensuring content enhances conversion rates and aligns with brand style
• Optimizing processes and driving innovation through AI tools

ASSUMPTION: This role requires a strategic mindset and strong leadership skills to manage a team and drive content strategy for multiple Amazon touchpoints.

📋 Key Responsibilities

✅ Developing and implementing a content strategy that drives conversion and aligns with brand style

✅ Leading and coaching a team of copywriters and designers to create high-quality content

✅ Optimizing content processes and workflows to increase efficiency

✅ Staying up-to-date with Amazon content trends and best practices

✅ Collaborating with cross-functional teams to ensure content aligns with overall marketing strategy

ASSUMPTION: This role requires a strong understanding of Amazon content and SEO, as well as experience in team leadership and content strategy development.

🎯 Required Qualifications

Education: Bachelor's degree in Graphic Design, Communications, or a related field

Experience: 5+ years in content or e-commerce marketing, with at least 2 years in a leadership role

Required Skills:

• Expertise in Amazon content and SEO (A+ Content, Brand Store, Listing-Optimization)
• Strong creative and strategic thinking skills
• Proficient in Adobe Creative Cloud and project management tools
• Fluency in German and English

Preferred Skills:

• Experience with AI and automation tools
• Knowledge of Amazon Vendor Central or Seller Central

ASSUMPTION: Candidates with a proven track record in content marketing and team leadership are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on experience and industry standards for a mid-level marketing role in Munich)

Benefits:

• Wellpass
• Mobilitätsbudget
• Regular team events

Working Hours: Full-time, with flexible remote work options

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Munich, with consideration for the required experience and the company's size.

📌 Applicant Insights

🔍 Company Context

Industry: VALUEZON is an international business consulting firm specializing in Amazon marketplace management and marketing services. They support clients ranging from startups to world-renowned brands.

Company Size: VALUEZON is a small company with 11-50 employees, offering a dynamic and collaborative work environment.

Founded: VALUEZON was founded in 2018 by experienced entrepreneurs and former strategy consultants from the Boston Consulting Group and Roland Berger, as well as experts in IT, e-commerce, marketing, and consumer goods.

Company Description:

• VALUEZON provides strategic and operational support to clients selling on Amazon and other marketplaces
• The company offers a range of services, including Amazon vendor management, content optimization, and marketing services
• VALUEZON's team combines extensive consulting experience with deep market knowledge and operational expertise

Company Specialties:

• Amazon Marketplace Management
• Amazon Vendor Management
• Amazon Content Optimization
• Amazon Marketing Services
• Advertising on Amazon
• Amazon Sponsored Products
• Sales Excellence
• Strategic Consulting

Company Website: www.valuezon.de

ASSUMPTION: VALUEZON's small size allows for close collaboration and rapid decision-making, while its focus on Amazon marketplaces provides ample opportunities for growth and innovation.

📊 Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the company's leadership team.

Reporting Structure: The Head of Content Marketing will lead a team of copywriters and designers, with the potential to grow the team as the company expands.

Work Arrangement: This role is based in Munich, with a hybrid work arrangement that combines on-site work with remote flexibility.

Growth Opportunities:

• Expanding the content team and taking on more responsibilities as the company grows
• Developing expertise in additional aspects of Amazon marketplace management
• Potential career progression into a director or leadership role within the company

ASSUMPTION: This role offers significant growth potential, as VALUEZON is a growing company with a strong focus on expansion and innovation.

🌍 Location & Work Environment

Office Type: VALUEZON's office is located in the heart of Munich, offering a modern and collaborative work environment.

Office Location(s): Bayerstraße 57-59, München, Bayern 80335, DE

Geographic Context:

• Munich is the capital of Bavaria and the third-largest city in Germany
• The city is known for its vibrant culture, rich history, and strong economy
• Munich is home to several major corporations and is a hub for technology and innovation

Work Schedule: Full-time, with flexible remote work options and regular team events

ASSUMPTION: Munich offers a high quality of life, with a strong job market and ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the hiring manager to discuss the role and company in more detail
• Final interview with the leadership team to assess strategic thinking and leadership skills

Key Assessment Areas:

• Content strategy development and implementation
• Team leadership and management skills
• Understanding of Amazon content and SEO
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in content marketing and team leadership
• Tailor your resume and cover letter to emphasize your fit for this specific role and company
• Include examples of your work or a portfolio to demonstrate your creative and strategic thinking skills

ATS Keywords: Amazon content, SEO, team leadership, content strategy, Adobe Creative Cloud, project management, data analysis, creative thinking, innovation, AI tools, content development, process optimization, branding, copywriting, design

ASSUMPTION: VALUEZON's hiring process is designed to assess both technical skills and cultural fit, with a focus on finding candidates who can drive content strategy and lead a creative team.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro)
• Project management tools (e.g., Asana, Trello, Jira)
• Amazon Vendor Central or Seller Central
• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)

ASSUMPTION: This role requires proficiency in Adobe Creative Cloud and project management tools, as well as a strong understanding of Amazon content and SEO.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Expertise and innovation
• Collaboration and teamwork
• Accountability and results-driven approach

Work Style:

• Dynamic and fast-paced environment
• Strong focus on collaboration and teamwork
• Data-driven decision-making and continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable leading and managing a creative team?
• Do you have a strong understanding of Amazon content and SEO?
• Are you able to balance data-driven decision-making with creative thinking?

ASSUMPTION: VALUEZON values candidates who are passionate about their work, collaborative, and results-driven, with a strong understanding of Amazon marketplaces and content strategy.

⚠️ Potential Challenges

• Managing a team of creatives and balancing their needs with business objectives
• Keeping up with the rapidly evolving landscape of Amazon content and SEO
• Adapting to a hybrid work environment and managing remote team members
• Balancing the need for innovation with the requirement to maintain brand consistency

ASSUMPTION: These challenges can be overcome by strong leadership, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike other content marketing roles, this position focuses specifically on Amazon content and SEO
• VALUEZON's small size offers a more intimate and collaborative work environment than larger consulting firms
• This role offers significant growth potential, as VALUEZON is a growing company with a strong focus on expansion and innovation

ASSUMPTION: This role is unique in its focus on Amazon content and SEO, offering a valuable opportunity for candidates with relevant experience and a passion for driving content strategy.

📝 Sample Projects

• Developing a comprehensive content strategy for a major brand launch on Amazon
• Optimizing existing content for improved conversion rates and SEO performance
• Managing a team of copywriters and designers to create high-quality content for multiple Amazon touchpoints

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the Head of Content Marketing at VALUEZON.

❓ Key Questions to Ask During Interview

• How does VALUEZON support the professional development and growth of its employees?
• What are the biggest challenges facing the content marketing team in the next 6-12 months?
• How does VALUEZON approach collaboration and knowledge-sharing across different teams and departments?
• What are the key priorities for this role in the first 90 days?
• How does VALUEZON measure the success of its content marketing efforts?

ASSUMPTION: These questions are designed to assess the company's commitment to employee growth, the challenges facing the content marketing team, and the key performance indicators for this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Include examples of your work or a portfolio to demonstrate your creative and strategic thinking skills
• Prepare for interviews by researching VALUEZON's company culture and industry trends
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.