Head of Content Strategy

📌 Core Information

🔹 Job Title: Head of Content Strategy

🔹 Company: Chronos Agency

🔹 Location: Remote (Malaysia or Southeast Asia)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (with Singapore hours)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a strategic content roadmap
• Managing a production engine with freelance contributors
• Growing distribution channels and measuring impact on pipeline
• Coaching and mentoring a Content Marketer
• Collaborating with cross-functional teams to drive revenue growth

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and a deep understanding of B2B content marketing.

📋 Key Responsibilities

✅ Build a quarterly content roadmap across various formats (written articles, webinars, LinkedIn, YouTube, podcast, newsletters)

✅ Manage a production engine with freelance contributors, ensuring high-quality output and timely delivery

✅ Grow distribution channels (LinkedIn, YouTube) by 50% and 100% respectively within the first year

✅ Secure at least 6 high-authority podcasts or stages for founders annually

✅ Build HubSpot dashboards to track content's impact on qualified pipeline

✅ Level up the Content Marketer from executor to producer, setting clear growth milestones

✅ Collaborate with cross-functional teams to integrate content strategy into overall growth plans

ASSUMPTION: This role involves a mix of strategic planning, project management, and team leadership, with a strong focus on driving revenue growth through content.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 5-10 years of experience in B2B or agency content marketing, with a proven track record of driving revenue growth

Required Skills:

• Expertise in content strategy and planning
• Proven ability to manage and grow distribution channels
• Strong project management skills
• Familiarity with HubSpot and project management tools (ClickUp, Notion)
• Excellent communication and leadership skills
• Fluency in English

Preferred Skills:

• Familiarity with lifecycle marketing and eCommerce
• Fluency in additional languages
• Experience with AI tools (Descript, Frame.io, Riverside)

ASSUMPTION: Candidates should have a strong background in B2B content marketing, with a focus on driving revenue growth through strategic planning and execution.

💰 Compensation & Benefits

Salary Range: SGD 120,000 - 180,000 per year (based on experience and performance)

Benefits:

• Full-time remote work setting
• Competitive salary and performance bonus tied to pipeline influence
• Paid time off (30 days annually)
• Observance of public holidays
• Internet allowance
• Health and wellness allowance
• Maternity and paternity benefit
• Loyalty rewards
• Performance-based incentives and bonuses
• Outcome-focused environment

Working Hours: Full-time (with flexibility for Singapore hours)

ASSUMPTION: The salary range is estimated based on industry standards for a role of this level in the marketing industry, with a focus on driving revenue growth through content.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services, specializing in lifecycle marketing for high-growth DTC brands

Company Size: 51-200 employees, with a global team of 80

Founded: 2017, with headquarters in Singapore

Company Description:

• Chronos Agency is a lifecycle marketing agency that helps high-growth DTC brands scale profits with Email, SMS, and Push Marketing
• The company acts as an extension of its clients' businesses, providing a global team of experts to drive growth together

Company Specialties:

• Email Marketing
• Messenger Marketing
• SMS Marketing
• E-commerce
• Shopify
• Klaviyo

Company Website: Chronos Agency

ASSUMPTION: Chronos Agency is a well-established marketing agency with a strong focus on driving revenue growth for its clients through lifecycle marketing strategies.

📊 Role Analysis

Career Level: Senior leadership role, reporting directly to the CEO or a senior executive

Reporting Structure: This role will likely report directly to the CEO or a senior executive, with the possibility of managing a team of content creators and strategists

Work Arrangement: Full-time remote work, with flexibility for Singapore hours

Growth Opportunities:

• Potential to grow into a VP or C-level role as the company expands
• Opportunities to lead and mentor a team of content creators and strategists
• Chance to make a significant impact on the company's growth and revenue

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to shape the company's content strategy and drive its overall growth.

🌍 Location & Work Environment

Office Type: Remote, with the possibility of occasional in-person meetings or events

Office Location(s): Singapore, with a global team distributed across multiple time zones

Geographic Context:

• Malaysia and Southeast Asia have a growing digital marketing industry, with numerous opportunities for content strategists
• The region is home to many high-growth DTC brands, providing ample opportunities for Chronos Agency to expand its client base
• The time zone difference with Singapore allows for some flexibility in working hours

Work Schedule: Full-time, with flexibility for Singapore hours

ASSUMPTION: The remote work arrangement allows for a flexible work-life balance, with the possibility of occasional in-person meetings or events to foster team bonding and collaboration.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening
• Phone or video call with the HR team
• In-depth interview with the hiring manager and/or team members
• Final round interview with the CEO or a senior executive
• Background check and offer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Project management and leadership skills
• Familiarity with HubSpot and project management tools
• Communication and presentation skills
• Cultural fit with the company's values and work environment

Application Tips:

• Highlight your experience driving revenue growth through content strategy
• Include specific examples of content campaigns you've managed and their impact on pipeline
• Tailor your resume and cover letter to emphasize your strategic mindset and project management skills
• Prepare for behavioral interview questions that focus on your leadership and problem-solving skills

ATS Keywords: Content Strategy, B2B Marketing, Project Management, Team Leadership, Data Analysis, Content Creation, Social Media Growth, Attribution Reporting, Coaching, Freelance Management, SOP Development, HubSpot, ClickUp, Notion, Adobe CC, AI Tools

ASSUMPTION: The interview process will focus on assessing your strategic thinking, leadership skills, and cultural fit with the company's values.

🛠️ Tools & Technologies

• HubSpot
• ClickUp
• Notion
• Adobe Creative Cloud
• AI Tools (Descript, Frame.io, Riverside, Opus, ClipSpeed)

ASSUMPTION: Familiarity with these tools is preferred, but not required. The company is open to training the right candidate on their preferred tools.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Continuous learning and improvement
• Collaboration and teamwork
• Customer-centric approach
• Integrity and transparency

Work Style:

• Results-oriented and outcome-focused
• Adaptable and resilient in the face of change
• Strong communication and collaboration skills
• Ability to work independently and manage multiple projects simultaneously
• Comfortable with remote work and flexible hours

Self-Assessment Questions:

• How do you ensure that your content strategy aligns with the company's overall business objectives?
• Can you describe a time when you had to pivot your content strategy due to changing market conditions or feedback?
• How do you balance the need for creativity with the need for data-driven decision making in your content strategy?
• How do you approach managing and growing distribution channels to maximize content reach and engagement?

ASSUMPTION: Chronos Agency values candidates who are data-driven, collaborative, and adaptable, with a strong focus on driving revenue growth through content.

⚠️ Potential Challenges

• Managing a remote team across multiple time zones
• Balancing strategic planning with day-to-day project management
• Keeping up with the latest trends and best practices in content marketing
• Ensuring consistent quality and branding across all content formats and channels

ASSUMPTION: These challenges can be mitigated with strong project management skills, a strategic mindset, and a deep understanding of content marketing best practices.

📈 Similar Roles Comparison

• This role is similar to a Content Director or VP of Content at a marketing agency, with a focus on driving revenue growth through strategic content planning and execution
• Unlike other roles, this position requires a strong understanding of lifecycle marketing and eCommerce, with a focus on driving qualified pipeline and revenue growth
• Career progression in this role could lead to a VP or C-level position as the company expands

ASSUMPTION: This role offers a unique opportunity to drive revenue growth through content strategy, with a strong focus on lifecycle marketing and eCommerce.

📝 Sample Projects

• Developing a quarterly content roadmap that drives a 25% increase in qualified pipeline within the first year
• Managing a production engine with freelance contributors to deliver high-quality content on time and within budget
• Growing LinkedIn followers by 50% and YouTube watch-hours by 100% within the first year through targeted content campaigns
• Securing at least 6 high-authority podcasts or stages for founders annually, with a focus on driving brand credibility and revenue growth

ASSUMPTION: These projects demonstrate the strategic thinking, project management, and leadership skills required to succeed in this role.

❓ Key Questions to Ask During Interview

• How does the company measure the success of its content strategy, and how can I ensure my initiatives align with these metrics?
• What are the biggest challenges facing the content team currently, and how can I help address them?
• How does the company support the professional development of its content team members?
• What are the company's plans for expanding its content offerings, and how can I contribute to this growth?
• How does the company approach collaboration and knowledge sharing between its content and other teams (e.g., marketing, sales, product)?

ASSUMPTION: These questions demonstrate your interest in the company's content strategy, team dynamics, and growth plans.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your strategic mindset, project management skills, and experience driving revenue growth through content strategy
• Prepare a portfolio or examples of content campaigns you've managed, with a focus on their impact on pipeline and revenue growth
• Follow up with the hiring manager one week after submission to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.