Head of Content Strategy

📌 Core Information

🔹 Job Title: Head of Content Strategy

🔹 Company: Siemens

🔹 Location: Remote (US)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a content plan aligned with company objectives, target audience, and brand guidelines.
• Creating and managing content pipelines to ensure availability of up-to-date assets supporting US messaging priorities.
• Ensuring strong alignment across advertising, events, media relations, and thought leadership to guide content and storytelling.
• Providing best practices aligned with industry trends and competitor analysis to inform content development and dissemination.
• Collaborating with cross-functional teams to gather information and develop content that supports business initiatives.
• Monitoring and analyzing content performance metrics to make data-driven recommendations.

ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to work effectively with various teams and stakeholders.

📋 Key Responsibilities

✅ Developing and implementing a content plan that aligns with the company’s objectives, target audience, and brand guidelines.

✅ Creating new content, editing, and managing production timelines.

✅ Managing content pipelines to ensure availability of up-to-date assets supporting US messaging priorities.

✅ Creating a content map for regularly updated topic landing environments that are SEO-friendly, engaging, and multi-media rich, including evergreen content, drive-to content, and organic content.

✅ Ensuring strong alignment across advertising, events, media relations, and thought leadership to guide content and storytelling.

✅ Providing best practices aligned with industry trends and competitor analysis to inform content development and dissemination.

✅ Ensuring consistent brand messaging and tone of voice.

✅ Collaborating with cross-functional teams to gather information and develop content that supports business initiatives.

✅ Monitoring and analyzing content performance metrics, such as website traffic, engagement rates, and conversions, to make data-driven recommendations.

ASSUMPTION: The ideal candidate will have experience in B2B content marketing or content strategy, with a background in technology industries, and proficiency in analytics tools to monitor content performance and make data-driven decisions.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, journalism, or a related field.

Experience: 7+ years of experience in B2B content marketing or content strategy, ideally with a background in technology industries.

Required Skills:

• Proven ability to create high-quality, engaging, SEO-friendly content across digital and print platforms.
• Experience using analytics tools to monitor content performance and make data-driven decisions.
• Excellent creative skills with an emphasis on experience in digital marketing channels and strategies.
• Strong project management skills with the ability to prioritize tasks and meet deadlines.
• An analytical mindset to interpret data and metrics and optimize content performance.
• Self-motivated, proactive, and able to work independently and collaboratively in a fast-paced environment.
• Knowledge of content marketing trends, audience segmentation, and persona development.
• Knowledge of SEO best practices and keyword research tools.

Preferred Skills:

• Excellent creative skills with an emphasis on experience in digital marketing channels and strategies.
• Strong project management skills with the ability to prioritize tasks and meet deadlines.
• An analytical mindset to interpret data and metrics and optimize content performance.
• Self-motivated, proactive, and able to work independently and collaboratively in a fast-paced environment.
• Knowledge of content marketing trends, audience segmentation, and persona development.
• Knowledge of SEO best practices and keyword research tools.

ASSUMPTION: Candidates should have a proven track record in B2B content marketing or content strategy, with a strong understanding of digital marketing channels and strategies, and the ability to work effectively with cross-functional teams.

💰 Compensation & Benefits

Salary Range: $107,520 - $184,320 per year

Benefits:

• Health and wellness benefits

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. The actual wage offered may be lower or higher depending on budget and candidate experience, knowledge, skills, qualifications, and premium geographic location.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, specifically focused on industry, infrastructure, transport, and healthcare.

Company Size: Large (201-500 employees)

Founded: 1847 (as Siemens AG)

Company Description:

• Siemens is a global technology company focused on industry, infrastructure, transport, and healthcare.
• From more resource-efficient factories, resilient supply chains, and smarter buildings and grids, to sustainable transportation and advanced healthcare, Siemens creates technology with purpose, adding real value for customers.

Company Specialties:

• Industry
• Infrastructure
• Transport
• Healthcare

Company Website: https://www.siemens.com/us/en/home.html

ASSUMPTION: Siemens is a well-established company with a strong global presence, offering a wide range of products and services across various industries. This role will provide opportunities to work on high-impact projects and collaborate with diverse teams.

📊 Role Analysis

Career Level: Experienced (10+ years of experience)

Reporting Structure: This role reports directly to the Head of Corporate Communications for Siemens USA.

Work Arrangement: Remote solely, with the flexibility to work from anywhere within the US.

Growth Opportunities:

• Potential to advance to a leadership role within the content strategy team or take on additional responsibilities as the company grows.
• Opportunities to work on high-impact projects and collaborate with diverse teams across the organization.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company’s content strategy and expand their leadership skills.

🌍 Location & Work Environment

Office Type: Remote (work from home)

Office Location(s): Anywhere within the US

Geographic Context:

• The US offers a wide range of cultural experiences, from bustling cities to rural communities, providing ample opportunities for personal and professional growth.
• The cost of living varies significantly across the US, with more affordable options available in smaller cities and rural areas.

Work Schedule: Flexible, with the ability to work remotely and manage your own time effectively.

ASSUMPTION: Working remotely offers a high degree of flexibility and autonomy, allowing employees to balance their personal and professional lives more effectively. However, it also requires strong self-motivation and time management skills.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the content strategy team and other stakeholders
• Final interview with the Head of Corporate Communications for Siemens USA
• Background check and onboarding

Key Assessment Areas:

• Content strategy and planning
• Creative writing and editing skills
• Analytical and data-driven decision-making
• Project management and collaboration skills
• Alignment with Siemens’ brand voice and messaging framework

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Provide specific examples of your content strategy, planning, and execution experience.
• Demonstrate your ability to analyze data and make data-driven decisions.
• Showcase your project management and collaboration skills, emphasizing your ability to work effectively with cross-functional teams.
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and cultural fit.

ATS Keywords: Content Strategy, B2B Marketing, Analytics Tools, SEO, Project Management, Creative Vision, Collaboration Skills, Content Creation, Data-Driven Decisions, Audience Segmentation, Digital Marketing, Content Performance, Brand Messaging, Content Development, Social Media, Email Marketing

ASSUMPTION: The interview process will focus on assessing your strategic thinking, creative vision, and ability to work effectively with cross-functional teams. Be prepared to discuss your experience with content strategy, planning, and execution, as well as your proficiency with analytics tools and digital marketing channels.

🛠️ Tools & Technologies

• Content management systems (CMS)
• Analytics tools (e.g., Google Analytics)
• SEO tools (e.g., SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Microsoft Office Suite, Google Workspace)

ASSUMPTION: Familiarity with these tools is essential for this role, as they are commonly used in content strategy, planning, and execution, as well as project management and collaboration.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Excellence
• Responsibility
• Sustainability

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible
• Results-focused and accountable

Self-Assessment Questions:

• How do you align your work with Siemens’ company values, specifically innovation and excellence?
• Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
• How do you ensure that your content maintains a consistent brand voice and tone, even when working with diverse teams and stakeholders?

ASSUMPTION: Siemens values innovation, excellence, responsibility, and sustainability. Candidates should be able to demonstrate how their work aligns with these values and provide examples of their adaptability, data-driven decision-making, and ability to maintain a consistent brand voice and tone.

⚠️ Potential Challenges

• Managing multiple content pipelines and ensuring the availability of up-to-date assets supporting US messaging priorities.
• Balancing the need for data-driven decisions with the creative aspects of content development and storytelling.
• Working effectively with cross-functional teams and stakeholders, often with competing priorities and tight deadlines.
• The constant evolution of digital marketing channels and strategies, requiring continuous learning and adaptation.

ASSUMPTION: These challenges require strong project management skills, adaptability, and the ability to balance data-driven decision-making with creative content development and storytelling.

📈 Similar Roles Comparison

• This role is unique in its focus on content strategy for a global technology company, but it shares similarities with other content strategy roles in B2B marketing, such as:
• Content Marketing Manager
• Content Strategist
• Senior Content Manager
• Head of Content

ASSUMPTION: While these roles share similarities, the focus on content strategy for a global technology company sets this role apart, offering unique opportunities and challenges.

📝 Sample Projects

• Developing a comprehensive content strategy for a new product launch, including evergreen content, drive-to content, and organic content.
• Creating a content map for a website redesign, ensuring SEO-friendly, engaging, and multi-media rich landing environments.
• Managing a content pipeline for a major marketing campaign, ensuring the availability of up-to-date assets supporting US messaging priorities.

ASSUMPTION: These sample projects demonstrate the range of responsibilities for this role, from strategic planning to tactical execution and project management.

❓ Key Questions to Ask During Interview

• Can you describe the content strategy for one of Siemens’ recent marketing campaigns, and how it aligned with the company’s strategic messaging framework?
• How do you approach balancing data-driven decisions with creative content development and storytelling?
• Can you provide an example of a time when you had to manage multiple content pipelines and ensure the availability of up-to-date assets supporting US messaging priorities?
• How do you collaborate with cross-functional teams and stakeholders to gather information and develop content that supports business initiatives?
• Can you describe Siemens’ brand voice and tone, and how you ensure that your content maintains a consistent brand voice and tone, even when working with diverse teams and stakeholders?

ASSUMPTION: These interview questions are designed to assess the candidate’s strategic thinking, creative vision, and ability to work effectively with cross-functional teams, as well as their understanding of Siemens’ brand voice and tone.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on content strategy, planning, and execution, as well as your proficiency with analytics tools and digital marketing channels.
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and cultural fit.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.