Head of Continental Marketing

📌 Core Information

🔹 Job Title: Head of Continental Marketing

🔹 Company: pplwise

🔹 Location: Düsseldorf, North Rhine-Westphalia, Germany

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 8-10 years

🔹 Remote Status: On-site with regular travel within Europe

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership of a regional marketing team across three European locations
• Focusing on lead generation, performance campaigns, and commercial effectiveness
• Close collaboration with sales, brokers, and regional management
• Development of scalable marketing formats and ROI-oriented steering
• Pragmatic, test-and-learn approach with strong results orientation

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving results and team leadership.

📋 Key Responsibilities

✅ Strategically build and lead a regional marketing team across three European locations

✅ Focus on lead generation (supply and demand sides), performance campaigns, and conversion optimization

✅ Collaborate closely with sales, brokers, and regional management to enhance commercial effectiveness

✅ Develop scalable formats for digital campaigns, CRM, events, and analytics

✅ Implement clear processes, reporting logics, and ROI-oriented steering

✅ Execute a pragmatic, test-and-learn approach with strong results orientation

ASSUMPTION: This role involves a mix of strategic planning, team management, and tactical execution to drive marketing success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 8-10 years of relevant B2B marketing experience, including at least 2 years in a leadership role

Required Skills:

• Proven success in lead generation, funnel management, and sales-aligned marketing
• Experience in international setups and collaboration with decentralized sales units
• High data affinity, structured working, and entrepreneurial thinking
• Fluent in German and English

Preferred Skills:

• Experience in the tech or staffing industry
• Knowledge of marketing automation tools

ASSUMPTION: Candidates with a strong background in B2B marketing, proven leadership skills, and experience in international environments will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €80,000 - €95,000 per year (based on experience and market rates for a Head of Marketing role in Germany)

Benefits:

• Hybrid work setup with regular travel within Europe
• Close collaboration with commercial and group marketing leadership
• High visibility and strategic role in European growth

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is based on market research for similar roles in Germany, considering the experience level and industry standards.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: 11-50 employees (Small to Medium-sized Enterprise)

Founded: 2021

Company Description:

• pplwise provides German-speaking recruiters for Sales, Tech, and High-Volume hiring
• They serve a diverse range of customers, including enterprise, established, and start-up/scale-up companies
• Their mission is to provide high-quality, German-speaking recruitment services tailored to their clients' needs

Company Specialties:

• German-speaking sales hiring
• Tech hiring Germany
• Italian-speaking sales hiring
• German-speaking recruiting

Company Website: http://pplwise.com

ASSUMPTION: pplwise is a growing recruitment agency with a focus on providing high-quality, language-specific recruitment services to a diverse range of clients.

📊 Role Analysis

Career Level: Senior Management

Reporting Structure: This role reports directly to the Commercial and Group Marketing Leadership

Work Arrangement: Hybrid (onsite in Düsseldorf with regular travel within Europe)

Growth Opportunities:

• Potential to shape the European growth strategy and expand the marketing team
• Opportunities to collaborate with and learn from commercial and group marketing leadership
• Possibility to develop and implement new marketing strategies and initiatives

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the chance to make a real impact on the company's European expansion.

🌍 Location & Work Environment

Office Type: Hybrid (onsite in Düsseldorf with regular travel within Europe)

Office Location(s): Düsseldorf, Germany

Geographic Context:

• Düsseldorf is the capital of the state of North Rhine-Westphalia, Germany
• The city is known for its vibrant arts scene, fashion, and trade fairs
• It offers a high quality of life with a mix of urban and natural environments

Work Schedule: Full-time (40 hours per week) with regular travel within Europe

ASSUMPTION: The hybrid work arrangement allows for flexibility while ensuring the team remains connected and collaborative.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• On-site or virtual interview with the team
• Final interview with senior leadership

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Leadership skills and team management
• International experience and cultural awareness
• Results-driven approach and data affinity

Application Tips:

• Highlight your relevant marketing experience, particularly in lead generation and sales-aligned campaigns
• Demonstrate your leadership skills and ability to manage a team across multiple locations
• Showcase your international experience and comfort working in a hybrid environment
• Tailor your resume and cover letter to emphasize your fit for this specific role and company

ATS Keywords: Lead Generation, Performance Marketing, Team Leadership, Sales Collaboration, Digital Campaigns, CRM, Analytics, Process Implementation, Reporting, ROI Management, Test-and-Learn Approach, Data Affinity, Structured Working, Entrepreneurial Thinking, German, English

ASSUMPTION: The application process will focus on assessing the candidate's marketing expertise, leadership skills, and cultural fit within the company.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo, or similar)
• CRM software (e.g., Salesforce, HubSpot CRM, or similar)
• Analytics tools (e.g., Google Analytics, Tableau, or similar)
• Project management tools (e.g., Asana, Trello, or similar)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Expertise and quality
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and open to new ideas
• Comfortable working in a hybrid environment with regular travel

Self-Assessment Questions:

• How do you ensure that your marketing strategies align with the company's customer-centric approach?
• Can you provide an example of a time when you successfully led a team through a significant change or challenge?
• How do you approach continuous learning and staying up-to-date with the latest marketing trends and tools?

ASSUMPTION: Candidates who demonstrate a strong fit with the company's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing a team across multiple locations and time zones
• Balancing strategic planning with hands-on execution
• Adapting to a fast-paced, growing company environment
• Meeting and exceeding ambitious growth targets

ASSUMPTION: These challenges can be overcome by a strong, experienced candidate with excellent leadership skills and a results-driven approach.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on lead generation and sales alignment
• International experience and cultural awareness are crucial for success in this role
• This role offers significant growth opportunities and the chance to shape the company's European expansion

ASSUMPTION: Candidates should consider the unique aspects of this role and how their skills and experience align with these requirements.

📝 Sample Projects

• Developing and implementing a regional marketing strategy to drive lead generation and growth
• Managing a team to execute performance campaigns and optimize conversion rates
• Collaborating with sales and regional management to enhance commercial effectiveness

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth plans for Europe and how this role fits into that strategy?
• How does the marketing team collaborate with other departments, such as sales and business development?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, particularly for employees in hybrid roles?

ASSUMPTION: These questions will help candidates better understand the role, the company, and the team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and leadership skills
• Prepare for interview questions that focus on your marketing expertise, leadership skills, and cultural fit
• Follow up with the hiring manager after your interview to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.