🔹 Job Title: Head of Core Banking and Wealth Products Marketing, Group Retail
🔹 Company: United Overseas Bank Limited
🔹 Location: Singapore (City Area)
🔹 Job Type: On-site
🔹 Category: Banking
🔹 Date Posted: April 16, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and stakeholder management skills. It involves working closely with multiple teams to achieve business targets and strengthen the bank's brand.
✅ Develop and implement marketing programs that drive customer acquisitions, leads, and ROI while strengthening the segment brand proposition
✅ Work closely with Product owners, Sales, Customer franchise, Compliance, and Legal stakeholders to develop and implement marketing programs
✅ Conceptualize and develop customer value propositions (CVPs) and messaging for key strategic initiatives and campaigns
✅ Evaluate market trends/condition and competitive data to identify opportunities within and around the retail branches that create valuable consumer experiences to support the retail bank's omnichannel strategy
✅ Plan media buying strategies and work closely with media agencies in contract negotiations to ensure optimal media placements and reach
✅ Plan and monitor allocated marketing budgets and marketing initiatives to achieve agreed yearly business targets
✅ Monitor and track campaign performances and results to aid learnings for future campaigns and for best practice sharing
✅ Manage and maintain all aspects of the budget including invoice payment, accruals, forecasting, and expense reconciliation
ASSUMPTION: This role requires a strong understanding of marketing strategies, customer engagement, market analysis, media buying, and budget management. It also involves a high level of attention to detail and project management skills.
Education: Degree in Communications, Marketing, or Business
Experience: At least 12 years of experience in Marketing, Creative Agency, or Banking
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have a proven track record in marketing, with a strong background in digital marketing, branding, and project management. Experience in the banking industry is a plus but not required.
Salary Range: SGD 250,000 - 350,000 per annum (Estimated based on industry standards for a senior marketing role in Singapore)
Benefits:
Working Hours: Full-time, Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for remote work)
ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Singapore. The benefits package is competitive and includes performance-based bonuses and employee discounts on banking services.
Industry: Banking
Company Size: 10,001+ employees (Enterprise)
Founded: 1935
Company Description:
Company Specialties:
Company Website: http://www.uobgroup.com/
ASSUMPTION: UOB is a large, established bank with a strong presence in Asia and a wide range of financial services. It is committed to responsible business practices and environmental well-being.
Career Level: Senior Management
Reporting Structure: Reports directly to the Head of Group Retail Marketing
Work Arrangement: On-site, with flexibility for remote work
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the potential to move into a regional or global role and gain exposure to different areas of the business.
Office Type: Modern, high-rise office building
Office Location(s): 80 Raffles Place, Singapore 048624
Geographic Context:
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for remote work)
ASSUMPTION: The office is located in a modern, high-rise building in the central business district of Singapore. The city offers a multicultural environment and a tropical climate year-round.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing strategy, customer engagement, market analysis, media buying, budget management, stakeholder management, leadership, project management
ASSUMPTION: The interview process is likely to focus on assessing the candidate's strategic thinking, leadership, and marketing expertise. Cultural fit and alignment with UOB's values will also be important considerations.
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the marketing department's existing technology stack and the candidate's areas of expertise.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: UOB values a strong work ethic, collaboration, and a commitment to delivering exceptional results. Candidates should be able to demonstrate their alignment with these values and work style preferences.
ASSUMPTION: This role may present challenges related to managing a large team and multiple stakeholders, balancing strategic thinking with tactical execution, and adapting to a dynamic business environment. The banking industry is also highly competitive and regulated, which may present additional challenges.
ASSUMPTION: This role is unique in its breadth and level of responsibility, requiring a strong understanding of banking products and services and the ability to work effectively with senior leadership and stakeholders. It offers significant growth opportunities and the potential to move into a regional or global role within the marketing department.
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives and responsibilities that may be associated with this role. The specific projects and initiatives may vary depending on the business priorities and market conditions.
ASSUMPTION: These interview questions are intended to help candidates better understand the role, the business priorities, and the company culture. They may also help candidates assess their fit with the role and the organization.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.