📌 Core Information
🔹 Job Title: Head of Corporate Marketing
🔹 Company: Lumos
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Defining and communicating Lumos' brand narrative
- Building and executing a comprehensive PR strategy
- Creating thought leadership content and elevating Lumos' brand
- Collaborating with sales and customer success to recruit customer champions
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work cross-functionally.
📋 Key Responsibilities
✅ Define and communicate Lumos' brand narrative, working closely with the CEO and stakeholders
✅ Develop and execute a comprehensive PR strategy, engaging industry analysts, influencers, and reporters
✅ Create industry thought leadership content and elevate Lumos' brand through blog and social channels
✅ Collaborate with sales and customer success to recruit customer champions for events, case studies, and testimonials
ASSUMPTION: This role requires a strong understanding of B2B marketing, excellent communication skills, and the ability to work independently.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5-10 years of experience in B2B marketing, with at least 3 years in a leadership role
Required Skills:
- Proven track record of building and scaling early-stage B2B brands
- Excellent communication and storytelling skills
- Strong strategic planning and execution abilities
- Experience working with industry analysts, influencers, and press
- Familiarity with content marketing and social media strategies
Preferred Skills:
- Experience in the identity and security space
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in B2B marketing and a passion for storytelling are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (based on experience and industry standards for a Head of Marketing role in a similar-sized company)
Benefits:
- Remote work culture
- Medical, Vision, & Dental coverage
- Company and team bonding trips
- Optimal WFH setup
- Unlimited PTO with minimum time off
- Up to 16 weeks for expecting parents
- Wellness stipend
- 401k matching plan
Working Hours: Full-time, with flexible hours within the Pacific Time Zone
ASSUMPTION: The salary range is an estimate based on industry standards for a similar role and company size. The benefits listed are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Identity Governance and Access Management
Company Size: 51-200 employees, which means a mid-sized company with opportunities for growth and impact
Founded: 2020, with a short but impressive history of growth and success
Company Description:
- Lumos is an IT and Security team's unified access platform to manage all access to apps and data
- They help decrease technology spending, optimize access management processes, and strengthen security posture
- Companies like GitHub, MongoDB, and Major League Baseball use Lumos to manage software, access, and vendors in one place
Company Specialties:
- Identity Governance
- SaaS Management
- Privileged Access Management
- Software Asset Management
- Identity and Access Management
Company Website: www.lumos.com
ASSUMPTION: Lumos is a fast-growing startup with a strong focus on innovation and customer success.
📊 Role Analysis
Career Level: Senior-level, with the opportunity to shape the company's brand and narrative
Reporting Structure: This role reports directly to the CEO and works closely with executive stakeholders and customer champions
Work Arrangement: Remote solely, with flexible hours within the Pacific Time Zone
Growth Opportunities:
- As Lumos continues to grow, there will be opportunities for the Head of Marketing to expand their team and influence
- The successful candidate will have the chance to shape the company's brand and narrative, making a significant impact on Lumos' future
ASSUMPTION: This role offers a unique opportunity to join a fast-growing company and make a significant impact on its brand and narrative.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location
Office Location(s): N/A
Geographic Context:
- The remote work culture allows for flexibility and work-life balance
- The Pacific Time Zone is the primary time zone for this role, with flexible hours within this zone
- Lumos is headquartered in Silicon Valley, California, with a strong presence in the tech industry
Work Schedule: Full-time, with flexible hours within the Pacific Time Zone
ASSUMPTION: The remote work environment offers flexibility and the opportunity to work from anywhere within the Pacific Time Zone.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR team
- In-depth interview with the CEO and other stakeholders
- Final interview with the CEO and other team members
Key Assessment Areas:
- Strategic thinking and planning
- Communication and storytelling skills
- Understanding of B2B marketing and industry trends
- Cultural fit and alignment with Lumos' values
Application Tips:
- Tailor your resume and cover letter to highlight your experience in B2B marketing and storytelling
- Prepare examples of your past marketing campaigns and their results
- Be ready to discuss your understanding of Lumos' brand and how you would shape its narrative
ATS Keywords: B2B marketing, brand narrative, PR strategy, thought leadership, customer champions, remote work, Pacific Time Zone
ASSUMPTION: The application process is designed to assess the candidate's strategic thinking, communication skills, and cultural fit with Lumos.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- PR and media monitoring tools (e.g., Muck Rack, Agility PR)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The successful candidate will be proficient in using marketing automation tools and other relevant technologies.
👔 Cultural Fit Considerations
Company Values:
- Alchemists: We turn base metals into gold
- Curious: We ask questions and seek to understand
- Bias to action: We get things done
- Collaborative: We work together to achieve our goals
- Customer-centric: We put our customers first
Work Style:
- Remote and flexible work environment
- Fast-paced and dynamic team culture
- Strong focus on collaboration and communication
- Results-driven and action-oriented
Self-Assessment Questions:
- Do you thrive in a remote and flexible work environment?
- Are you comfortable working in a fast-paced and dynamic team culture?
- Do you have a strong bias to action and a results-driven mindset?
ASSUMPTION: Lumos values candidates who are self-motivated, results-driven, and able to thrive in a remote work environment.
⚠️ Potential Challenges
- Managing a remote team and ensuring consistent communication
- Balancing the demands of multiple stakeholders, including the CEO, executive team, and customers
- Keeping up with the fast-paced and dynamic nature of the tech industry
- Adapting to the unique challenges of working in a remote and distributed team
ASSUMPTION: The successful candidate will be able to navigate these challenges and thrive in a fast-paced and dynamic environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on brand narrative and storytelling
- This role offers the opportunity to shape the company's brand and narrative, making a significant impact on Lumos' future
- Compared to other marketing roles, this position requires a higher level of strategic thinking and planning
ASSUMPTION: This role offers a unique opportunity to join a fast-growing company and make a significant impact on its brand and narrative.
📝 Sample Projects
- Developing a comprehensive PR strategy to launch Lumos' new product line
- Creating a thought leadership content series on the future of identity governance
- Managing a customer marketing campaign to recruit customer champions for Lumos' upcoming event
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute strategic marketing campaigns.
❓ Key Questions to Ask During Interview
- How does Lumos differentiate itself from other identity and access management solutions?
- What are the key priorities for this role in the first 90 days?
- How does Lumos support the professional growth and development of its employees?
- What are the most significant challenges facing the company in the next year, and how can this role help address them?
- How does Lumos approach diversity, equity, and inclusion in its hiring and workplace practices?
ASSUMPTION: These questions are designed to help the candidate better understand the company, the role, and the team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Lumos' careers page
- Tailor your resume and cover letter to highlight your experience in B2B marketing and storytelling
- Prepare examples of your past marketing campaigns and their results
- Be ready to discuss your understanding of Lumos' brand and how you would shape its narrative
- Follow up with Lumos within one week of submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
