📌 Core Information
🔹 Job Title: Head of Creative
🔹 Company: Traveloka
🔹 Location: Singapore - Local Office
🔹 Job Type: Full-Time
🔹 Category: Creative & Design
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Establishing and driving overall marketing creative strategies
- Leading and transforming a dynamic team of visual communication designers and copywriters
- Navigating the ever-evolving digital media landscape to ensure impactful and cohesive creative output
- Collaborating with various teams to align creative strategies with business goals
ASSUMPTION: This role requires a high level of creativity, leadership, and strategic thinking to succeed in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Develop and execute a comprehensive creative strategy that aligns with the company’s overarching goals and brand vision
✅ Lead brainstorming sessions to generate bold, innovative ideas for marketing campaigns, product launches, and promotional events
✅ Be a master in media production, continuously exploring new tools and technologies, including generative AI, to push the boundaries of creative output
✅ Foster a collaborative, inclusive, and high-performance team culture that encourages creative excellence, growth, and continuous improvement
✅ Ensure all creative work reflects and reinforces the brand’s voice, tone, and visual identity
✅ Oversee multiple projects simultaneously, ensuring timely delivery, budget alignment, and high-quality output
✅ Stay ahead of industry trends, competitor activities, and emerging technologies, particularly within the travel and digital sectors
✅ Define KPIs and success metrics for creative campaigns and initiatives, monitor performance, and optimize based on data, feedback, and business outcomes
ASSUMPTION: This role involves a high level of multitasking, stakeholder management, and adaptability to thrive in a fast-paced, dynamic environment.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Design, Marketing, Advertising, or a related discipline)
Experience: Minimum of 10 years of communication design/marketing/advertising/production experience, with at least 5 years in a management or leadership role
Required Skills:
- Proven expertise in tailoring communication design, preferably coming from an in-house background with visual design and/or copywriting skills
- Strong comprehension and past experiences of managing diverse multinational marketing & communication landscape and the trends
- Ability to direct creative teams including visual communication designers, copywriters, motion graphic designers, story visualizers
- Mastery of conceptual thinking skills, project concept creation, translating business objectives into brand communication strategy
- Strong leadership skills, constructive, fearless, driven, can-do attitude, strong work ethic, committed to a vision even under pressure
- Successful experiences working with and selling ideas to stakeholders, articulate with good negotiation skill and convincingness
- Strong time management and creative resource management capabilities
- Has demonstrated ability to direct and multi-task effectively under pressure
- Capability to advocate the importance of high quality engaging brand communication across Traveloka by outlining and demonstrating its many benefits to business performance
Preferred Skills:
- Experience working with generative AI in creative production
- Fluency in multiple languages
ASSUMPTION: Strong leadership, strategic thinking, and creativity are essential for success in this role. Candidates should have a proven track record in managing and driving creative teams in a fast-paced, dynamic environment.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Head of Creative role in Singapore, the estimated salary range is SGD 150,000 - 250,000 per annum. This range takes into account the candidate's experience level, skills, and the company's size and industry.
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and inclusive work environment
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM), with flexibility for remote work as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Traveloka is a leading all-in-one travel platform connecting millions globally with trusted, world-class experiences. They operate in Australia, Indonesia, Japan, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.
Company Size: Traveloka has 1,001-5,000 employees, providing ample opportunities for growth and collaboration.
Founded: 2012, with a mission to revolutionize the travel and lifestyle industry by providing seamless, user-friendly solutions for booking flights, hotels, and experiences.
Company Description:
- Traveloka aims to empower travelers with a comprehensive platform that simplifies trip planning and enhances the overall travel experience.
- They leverage cutting-edge technology and a customer-centric approach to redefine the way people explore and connect with the world.
- Traveloka stands as one of the most popular travel apps in the region, with over 140 million app downloads and more than 40 million monthly active users.
Company Specialties:
- Internet
- Financial Services
- Lifestyle
- Hospitality
- Ecommerce
- Travel
- and Technology
Company Website: http://www.traveloka.com/careers
ASSUMPTION: Traveloka's large user base and extensive service offerings present a unique opportunity for the Head of Creative to make a significant impact on the company's growth and success.
📊 Role Analysis
Career Level: This role is a senior leadership position, reporting directly to the Chief Marketing Officer or a similar executive.
Reporting Structure: The Head of Creative will oversee Creative Directors, Brand Identity Leads, and Creative Design Leads, as well as other team members responsible for visual communication design, copywriting, motion graphics, and story visualization.
Work Arrangement: This is an on-site role based in Singapore, with the possibility of remote work as needed.
Growth Opportunities:
- Potential to grow the creative team and expand the department's influence within the organization
- Opportunities to collaborate with various teams and contribute to the company's overall strategy and success
- Chance to develop personally and professionally in a dynamic, fast-growing industry
ASSUMPTION: Success in this role will require strong leadership, strategic thinking, and the ability to thrive in a fast-paced, dynamic environment.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities.
Office Location(s): Singapore - Local Office (168 Robinson Road, Capital Tower #10-02, Singapore 068912)
Geographic Context:
- Singapore is a multicultural city-state and island country in Southeast Asia, known for its business-friendly environment and vibrant culture.
- The office is located in the Central Business District, providing easy access to public transportation, shopping, dining, and entertainment options.
- The city has a tropical rainforest climate, with uniform temperatures and high humidity throughout the year.
Work Schedule: Standard office hours (Monday - Friday, 9:00 AM - 6:00 PM), with flexibility for remote work as needed.
ASSUMPTION: The dynamic and multicultural environment in Singapore offers a unique opportunity for the Head of Creative to draw inspiration from diverse perspectives and experiences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- On-site or virtual interview with the hiring manager and/or other team members
- Final round interview with senior leadership
Key Assessment Areas:
- Creativity and strategic thinking
- Leadership and team management skills
- Communication and presentation skills
- Adaptability and problem-solving skills
- Alignment with Traveloka's mission, values, and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience, skills, and achievements in creative strategy development, team leadership, and brand management.
- Prepare a portfolio showcasing your creative vision, leadership capabilities, and the impact you've made in previous roles.
- Research Traveloka's brand, values, and recent campaigns to demonstrate your understanding of the company and its creative direction.
ATS Keywords: Creative Strategy, Team Leadership, Brand Management, Project Management, Collaboration, Market Research, Performance Metrics, Vendor Management, Creative Development, Communication Design, Visual Design, Copywriting, Time Management, Operational Excellence, Stakeholder Management, Trend Analysis
ASSUMPTION: Traveloka's hiring process is designed to assess candidates' creativity, strategic thinking, and cultural fit, with a focus on finding the best fit for the company's dynamic and growing environment.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, After Effects)
- Sketch, Figma, or other design software
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Project management tools (e.g., Asana, Trello, JIRA)
- Communication and collaboration platforms (e.g., Slack, Microsoft Teams)
ASSUMPTION: Proficiency in industry-standard design software and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Agile
- Accountable
Work Style:
- Dynamic and fast-paced
- Collaborative and inclusive
- Data-driven and results-oriented
- Adaptable and open to change
Self-Assessment Questions:
- How do you ensure that your creative strategies align with Traveloka's customer-centric approach?
- Describe your experience working in a dynamic, fast-paced environment and how you've adapted to change.
- How do you foster a collaborative and inclusive team culture that encourages creative excellence and growth?
ASSUMPTION: Traveloka values candidates who are passionate about their work, committed to the company's mission, and eager to contribute to its continued success in a dynamic and collaborative environment.
⚠️ Potential Challenges
- Managing a diverse, multinational team with varying levels of experience and expertise
- Balancing the need for speed and efficiency with the importance of high-quality, innovative creative output
- Navigating the ever-evolving digital media landscape and staying ahead of industry trends and competitor activities
- Working in a fast-paced, dynamic environment that requires strong leadership, adaptability, and resilience
ASSUMPTION: Success in this role will require strong leadership, strategic thinking, and the ability to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Unlike other creative leadership roles, this position requires a strong focus on brand management and ensuring consistent messaging across all channels and user touchpoints.
- Traveloka's diverse user base and extensive service offerings present unique challenges and opportunities for creative strategy development and execution.
- Career progression in this role may involve expanding the creative team, taking on additional responsibilities, or transitioning to a more senior leadership position within the organization.
ASSUMPTION: This role offers a unique opportunity to make a significant impact on Traveloka's growth and success, with ample potential for professional development and growth within the company.
📝 Sample Projects
- Developing a comprehensive creative strategy for a major marketing campaign, including concept creation, project planning, and execution
- Leading a team to rebrand Traveloka's visual identity, ensuring consistency across all user-facing channels and touchpoints
- Managing the creative production process for a high-profile product launch, including collaboration with external vendors and agencies
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges the Head of Creative may face in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Traveloka's brand and the creative team's structure, and how this role fits into that context?
- What are the biggest challenges facing the creative team, and how can this role help address them?
- How does Traveloka support the professional growth and development of its creative team members?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Traveloka foster a culture of innovation and creativity, and what initiatives are in place to encourage continuous learning and improvement?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to understanding Traveloka's unique environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience, skills, and achievements in creative strategy development, team leadership, and brand management.
- Prepare a portfolio showcasing your creative vision, leadership capabilities, and the impact you've made in previous roles.
- Research Traveloka's brand, values, and recent campaigns to demonstrate your understanding of the company and its creative direction.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
