📌 Core Information
🔹 Job Title: Head of Creative Copy
🔹 Company: Mastercard
🔹 Location: Lisbon, Portugal
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing engaging and innovative content that resonates with diverse audiences and supports client goals
- Managing multiple projects and delivering high-quality, impactful copy across various platforms
- Collaborating with graphic designers to ensure cohesive content and design
- Interpreting brand/style guidelines and creative briefing documents to create compelling content
- Providing leadership and motivation to the creative team to achieve comprehensive creative outcomes
ASSUMPTION: This role requires a strong conceptual thinker with a versatile skill set in copywriting and strategic planning. The ideal candidate will have experience in a creative agency environment or on the client side, with a proven track record in developing successful marketing campaigns.
📋 Key Responsibilities
✅ Developing engaging and innovative content that resonates with diverse audiences and supports client goals
✅ Managing multiple projects and delivering high-quality, impactful copy across various platforms, including websites, social media, and email campaigns
✅ Collaborating with graphic designers to ensure cohesive content and design
✅ Interpreting brand/style guidelines and creative briefing documents to create compelling content
✅ Providing leadership and motivation to the creative team to achieve comprehensive creative outcomes
ASSUMPTION: The successful candidate will have a strong portfolio showcasing their ability to create captivating content across various platforms and industries.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, or a related field
Experience: 5-10 years of experience in copywriting, marketing, or a related field, with a focus on creative content development
Required Skills:
- Proven experience in copywriting and strategic planning
- Ability to concept new campaign copy in a variety of mediums
- Strong communication and presentation skills
- Proven ability to collaborate effectively with designers and other stakeholders
- Familiarity with brand/style guidelines and creative briefing documents
Preferred Skills:
- Experience in financial services content creation
- Fluency in multiple languages
- Experience working with global brands
ASSUMPTION: Candidates with experience in the financial services industry or working with global brands may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (AI-estimated, based on market research and role requirements)
Benefits:
- Health insurance
- Retirement savings plan
- Employee discounts on Mastercard products and services
- Paid time off and flexible working arrangements
Working Hours: Full-time, 40 hours per week, with flexible working arrangements available
ASSUMPTION: The salary range provided is an estimate based on market research and the requirements of the role. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Mastercard operates in the financial services and technology sectors, providing digital payment solutions and technology services to businesses and consumers worldwide.
Company Size: Mastercard is a large corporation with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects.
Founded: Mastercard was founded in 1966 and has since grown to become one of the world's leading payment technology companies.
Company Description:
- Mastercard powers economies and empowers people in over 200 countries and territories worldwide
- Provides a wide range of digital payment choices, making transactions secure, simple, smart, and accessible
- Offers a unique set of products and services that help people, businesses, and governments realize their greatest potential
Company Specialties:
- Global digital payments and commerce
- Technology and innovation
- Innovative mobile payment solutions
- Processing
Company Website: http://www.mastercard.com
ASSUMPTION: Mastercard's extensive global presence and diverse product offerings provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Head of Marketing Services within the Data & Services team.
Reporting Structure: The Head of Creative Copy will oversee a team of creative professionals, including copywriters, designers, and strategists.
Work Arrangement: This role is on-site, with flexible working arrangements available. The successful candidate will be expected to work closely with the team in the Lisbon office.
Growth Opportunities:
- Potential to lead and grow the creative team, taking on additional responsibilities as the team expands
- Opportunities to work on global campaigns and collaborate with teams across different regions
- Possibility to transition into a leadership role within the broader Marketing Services team or the Data & Services division
ASSUMPTION: The successful candidate will have opportunities to grow within the role and the broader organization, as Mastercard values internal promotions and career development.
🌍 Location & Work Environment
Office Type: Mastercard's Lisbon office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 2200 Mastercard Blvd, O'Fallon, MO 63368, US
Geographic Context:
- Lisbon is the capital and largest city of Portugal, with a population of over 500,000 people
- The city is known for its rich history, vibrant culture, and beautiful architecture
- Lisbon offers a high quality of life, with a mild Mediterranean climate, affordable cost of living, and excellent public transportation
Work Schedule: The work schedule is primarily Monday through Friday, with flexible working arrangements available. The successful candidate will be expected to work core hours between 9:00 AM and 5:00 PM local time.
ASSUMPTION: The Lisbon office provides a dynamic and engaging work environment, with opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or virtual interview with the team
- Final interview with the Head of Marketing Services
Key Assessment Areas:
- Portfolio and work samples
- Creativity and strategic thinking
- Communication and presentation skills
- Collaboration and teamwork
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Include a portfolio or work samples that demonstrate your ability to create engaging and innovative content
- Prepare for behavioral and scenario-based interview questions that focus on your problem-solving skills and creativity
- Research Mastercard's brand and values to ensure a strong cultural fit
ATS Keywords: Copywriting, creative strategy, marketing campaigns, brand guidelines, creative briefs, leadership, team management, global brands, financial services, digital payments
ASSUMPTION: The interview process will focus on assessing the candidate's creative skills, strategic thinking, and cultural fit within the Mastercard team.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
- Content management systems (CMS)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The successful candidate will be proficient in using industry-standard software and tools for creative content development and project management.
👔 Cultural Fit Considerations
Company Values:
- Doing what's right
- Staying true
- Making it happen
Work Style:
- Collaborative and team-oriented
- Innovative and forward-thinking
- Results-driven and focused on delivering high-quality work
Self-Assessment Questions:
- Do you align with Mastercard's core values and commitment to doing what's right?
- Are you comfortable working in a collaborative, team-oriented environment?
- Do you have a proven track record of delivering high-quality, innovative content that drives results?
ASSUMPTION: Mastercard values a diverse and inclusive work environment, and the successful candidate will be able to thrive in a collaborative, innovative, and results-driven team.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Collaborating effectively with remote team members and stakeholders
- Adapting to changing priorities and shifting market demands
- Balancing creative freedom with brand guidelines and client expectations
ASSUMPTION: The successful candidate will be able to manage multiple projects, adapt to change, and balance creative freedom with brand guidelines and client expectations.
📈 Similar Roles Comparison
- This role is similar to a Senior Copywriter or Creative Director position in a marketing agency or within a marketing department of a large corporation
- However, this role is unique in its focus on the financial services and technology sectors, as well as its global scope and scale
- Career progression may involve transitioning into a leadership role within the broader Marketing Services team or the Data & Services division
ASSUMPTION: This role offers a unique opportunity to work on a global scale in the financial services and technology sectors, with ample opportunities for career growth and development.
📝 Sample Projects
- Developing a comprehensive marketing campaign for a new digital payment product, including copy for websites, social media, email campaigns, and print materials
- Creating a series of engaging and informative blog posts or articles about the latest trends and innovations in digital payments and commerce
- Developing a brand style guide and tone of voice guidelines for a global financial services client
ASSUMPTION: The successful candidate will have experience working on similar projects and be able to demonstrate their ability to create engaging and innovative content that resonates with diverse audiences.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing Services team?
- How does Mastercard support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Mastercard approach collaboration and communication with remote team members and stakeholders?
- What are the most challenging aspects of working in a fast-paced, global environment like Mastercard?
ASSUMPTION: Asking these questions will help the candidate better understand the role, the team, and the company culture, ensuring a strong fit and successful onboarding.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on creative content development and marketing campaign management
- Prepare a portfolio or work samples that demonstrate your ability to create engaging and innovative content across various platforms
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
