Head of Creative Strategy - DTC/eCommerce

📌 Core Information

🔹 Job Title: Head of Creative Strategy - DTC/eCommerce

🔹 Company: Right Hook Digital

🔹 Location: Remote (AU/NZ/US timezone overlap preferred)

🔹 Job Type: Full-time

🔹 Category: Advertising & Marketing

🔹 Date Posted: 2025-07-21

🔹 Experience Level: 3-5+ years

🔹 Remote Status: Remote (AU/NZ/US timezone overlap preferred)

🚀 Job Overview

Key aspects of this role include:

• Building and leading a world-class creative strategy function focused on DTC/eCommerce brands
• Developing systems that consistently turn strategic thinking into revenue growth across Email, Google Ads, and Paid Social channels
• Collaborating with strategists, buyers, and creatives to deliver clear, data-backed growth playbooks
• Identifying new revenue opportunities through upsells, partnerships, or new service lines
• Representing Right Hook at key events and within thought leadership content

ASSUMPTION: This role requires a strategic thinker with a strong background in creative strategy within DTC/eCommerce environments. The ideal candidate will have experience leading teams and be comfortable working remotely with a global team.

📋 Key Responsibilities

✅ Develop, refine, and own Right Hook’s creative strategy systems + methodologies across Email, Google, and Paid Social

✅ Build a network of brand-aligned creators and embed them into our client success systems, processes

✅ Collaborate with strategists, buyers, and creatives to deliver clear, data-backed growth playbooks

✅ Audit existing client creative outputs and guide direction with scientific thinking, precision, and empathy

✅ Identify new revenue opportunities through upsells, partnerships, or new service lines

✅ Own the onboarding and audit experience for new clients — from diagnosis to “Damn, they get us”

✅ Collaborate with the Growth team to support sales pitches, marketing messaging, and client storytelling

✅ Represent Right Hook at key events and within thought leadership content

✅ Hire, coach, and lead a high-performing global team of creative strategists

✅ Set team KPIs, run reviews, and foster a culture of accountability and creative excellence

✅ Build out training, SOPs, and internal pathways that level up our people (and our product)

ASSUMPTION: This role requires a balance of strategic thinking, tactical execution, and team leadership. The ideal candidate will be comfortable working with data, driving results, and having tough conversations.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)

Experience: 3-5+ years leading creative strategy in DTC/eCommerce environments

Required Skills:

• Proven track record of driving revenue growth through creative strategy
• Experience leading a team and understanding the balance of candor and care
• Ability to toggle between high-level thinking and deep tactical execution
• Strong understanding of performance ads, email flows, and design tools
• Excellent communication and presentation skills
• Fluency in English

Preferred Skills:

• Experience with Figma or similar design tools
• Fluency in additional languages
• Background in data analysis or statistics

ASSUMPTION: The ideal candidate will have a strong background in creative strategy within DTC/eCommerce environments. Experience leading a team and working with data is essential for success in this role.

💰 Compensation & Benefits

Salary Range: AUD $120,000 - $140,000 per year (plus bonus scheme)

Benefits:

• Access to elite training, industry courses, and events to sharpen your edge
• Career advancement opportunities as the company grows
• Impactful work with top brands in fashion, health & fitness, beauty, and beyond
• Full team support, including media, creative, and other departments

Working Hours: Full-time (40 hours per week, with flexibility for the right candidate)

ASSUMPTION: The salary range provided is based on industry standards for similar roles in Australia. The benefits listed are based on the company's description and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees

Founded: 2017

Company Description:

• Right Hook Digital is a Facebook advertising & growth marketing agency helping brands achieve high ROI
• The company collaborates with brands to amplify content and create campaigns that get consumed by the right audience and drive actual business results
• Right Hook Digital is a motley crew of digital specialists, entrepreneurs, creatives, and data-nerds that live and breathe social & tech

Company Specialties:

• Facebook Advertising
• Social Media
• Digital Strategy
• Social Video
• Digital Media
• Growth Marketing
• Google PPC
• Retention Marketing
• Creative Ad Production
• SMS Marketing
• Email Marketing
• Performance Marketing

Company Website: righthookdigital.com

ASSUMPTION: Right Hook Digital is a growing agency with a focus on performance marketing for DTC/eCommerce brands. The company values collaboration and results-driven work.

📊 Role Analysis

Career Level: Mid-level to senior, with potential for growth into a leadership role

Reporting Structure: This role reports directly to the CEO and has the potential to build and lead a team of creative strategists

Work Arrangement: Remote (AU/NZ/US timezone overlap preferred), with flexibility for the right candidate

Growth Opportunities:

• Building and leading a team of creative strategists
• Expanding the creative strategy function to include new service lines or channels
• Taking on additional responsibilities as the company grows

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to build and lead a team and expand the creative strategy function.

🌍 Location & Work Environment

Office Type: Remote (with no physical office location)

Office Location(s): Murfreesboro, Tennessee, US; 37 Kennigo St, Fortitude Valley, QLD 4006, AU

Geographic Context:

• The role is remote, with a preference for candidates in the AU/NZ/US timezone overlap
• The company has offices in Murfreesboro, Tennessee, US, and Fortitude Valley, Queensland, AU
• The role may require occasional travel for events or client meetings

Work Schedule: Full-time (40 hours per week, with flexibility for the right candidate)

ASSUMPTION: This role is remote, with a preference for candidates in the AU/NZ/US timezone overlap. The role may require occasional travel for events or client meetings.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• In-depth interview with the CEO and/or other team members
• Final interview or presentation

Key Assessment Areas:

• Creative strategy skills and experience
• Team leadership and management skills
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight your experience leading creative strategy in DTC/eCommerce environments
• Include examples of your ability to toggle between high-level thinking and deep tactical execution
• Demonstrate your understanding of performance ads, email flows, and design tools
• Tailor your resume and cover letter to emphasize your relevant skills and experience

ATS Keywords: Creative Strategy, DTC, eCommerce, Team Leadership, Data Analysis, Performance Ads, Email Marketing, Client Retention, Revenue Growth, Creative Excellence, Design Tools, Upselling, Collaboration, Training, Accountability, Growth Playbooks

ASSUMPTION: The application process for this role is likely to involve multiple interviews and assessments of the candidate's creative strategy skills, team leadership skills, communication skills, and cultural fit.

🛠️ Tools & Technologies

• Creative Suite
• Figma
• Canva
• Performance ads platforms (e.g., Facebook Ads, Google Ads)
• Email marketing platforms (e.g., Mailchimp, Klaviyo)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with design tools such as Creative Suite, Figma, or Canva, as well as performance ads platforms and email marketing platforms.

👔 Cultural Fit Considerations

Company Values:

• Results-driven
• Collaborative
• Innovative
• Data-informed
• Customer-focused

Work Style:

• Remote work with a focus on results and accountability
• Collaborative and inclusive team environment
• Fast-paced and dynamic work culture

Self-Assessment Questions:

• Do you thrive on results and enjoy driving revenue growth through creative strategy?
• Are you comfortable working remotely and managing a global team?
• Do you have experience leading a team and balancing candor with care?
• Are you able to toggle between high-level thinking and deep tactical execution?

ASSUMPTION: Right Hook Digital values results-driven, collaborative, and innovative team members who are comfortable working remotely and managing a global team.

⚠️ Potential Challenges

• Managing a global team with varying time zones and cultural backgrounds
• Balancing the need for creative excellence with commercial viability
• Keeping up with the fast-paced and dynamic work culture of a growing agency
• Occasional travel for events or client meetings

ASSUMPTION: This role may present challenges related to managing a global team, balancing creative excellence with commercial viability, and keeping up with the fast-paced work culture of a growing agency.

📈 Similar Roles Comparison

• This role is unique in its focus on creative strategy for DTC/eCommerce brands within a performance marketing agency
• Similar roles may include Creative Director, Growth Marketing Manager, or Performance Marketing Manager, but this role is distinguished by its focus on creative strategy and revenue growth
• Career progression in this role may include taking on additional responsibilities as the company grows, or moving into a leadership role within the creative strategy function

ASSUMPTION: This role is unique in its focus on creative strategy for DTC/eCommerce brands within a performance marketing agency. Similar roles may include Creative Director, Growth Marketing Manager, or Performance Marketing Manager, but this role is distinguished by its focus on creative strategy and revenue growth.

📝 Sample Projects

• Developing a comprehensive creative strategy for a new DTC/eCommerce client, including audit of existing creative outputs and growth playbooks
• Identifying new revenue opportunities through upsells, partnerships, or new service lines, and presenting these opportunities to the CEO and Growth team
• Leading a team of creative strategists in delivering clear, data-backed growth playbooks for a portfolio of DTC/eCommerce clients

ASSUMPTION: Sample projects for this role may include developing creative strategy for new clients, identifying new revenue opportunities, and leading a team of creative strategists in delivering growth playbooks.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the organization?
• How does Right Hook Digital support the growth and development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Right Hook Digital approach client onboarding and retention?
• What are the most challenging aspects of working remotely with a global team?

ASSUMPTION: Key questions to ask during the interview for this role may include inquiries about the team structure, employee growth and development, priorities for the first 90 days, client onboarding and retention, and the challenges of working remotely with a global team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experience in creative strategy, team leadership, and performance marketing
• Prepare examples of your ability to toggle between high-level thinking and deep tactical execution
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.