Head of Demand Generation

📌 Core Information

🔹 Job Title: Head of Demand Generation

🔹 Company: DataSnipper

🔹 Location: Amsterdam, Noord-Holland, Netherlands

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-09

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing demand generation strategies to drive high-quality leads and brand awareness
• Collaborating cross-functionally to create compelling campaigns that educate prospects and enhance DataSnipper's authority
• Leading and developing a high-performing demand generation team in a fast-paced, dynamic environment
• Planning and executing innovative lead generation campaigns through digital channels, events, and partnerships
• Optimizing the sales funnel, budget management, and performance tracking across various channels

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of B2B tech marketing to drive growth and brand awareness effectively.

📋 Key Responsibilities

✅ Developing and executing a robust demand generation program to drive high-quality leads and raise brand awareness

✅ Collaborating with cross-functional teams to craft compelling campaigns that educate prospects and enhance DataSnipper's authority

✅ Building and leading a high-performing demand generation team in a fast-paced, dynamic environment

✅ Planning and executing innovative lead generation campaigns through digital channels, events, and partnerships

✅ Optimizing the sales funnel, budget management, and performance tracking across various channels

✅ Continuously experimenting with new tactics and channels to uncover fresh growth opportunities

✅ Contributing to enhancing the tech stack's efficiency and future-fit by optimizing with new means like AI

ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and team leadership, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum 5 years in Demand Generation or digital marketing within B2B tech environments, with proven expertise in leveraging digital channels for lead generation and brand building

Required Skills:

• Proven leadership skills with at least 3 years of experience in people management
• Creative campaign planning with a track record of designing standout campaigns
• Highly motivated by numbers and data-driven decision-making
• Strong commercial awareness and collaboration skills
• Proficient in data analysis using tools like HubSpot, 6Sense, Salesforce, Google Analytics, and tracking links

Preferred Skills:

• Experience with AI-powered marketing tools
• Fluency in multiple languages

ASSUMPTION: Candidates should have a strong background in demand generation, proven leadership skills, and a data-driven approach to marketing to excel in this role.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (based on experience and qualifications)

Benefits:

• 28 vacation days on a full-time basis
• Excellent salary
• Pension plan
• Stock participation plan
• Hybrid mode of work
• Access to OpenUp, the mental health and wellness platform
• Friday drinks and multiple social activities for team building

Working Hours: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement

ASSUMPTION: The salary range is estimated based on industry standards for a Head of Demand Generation role in the Netherlands, with consideration for the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focusing on audit and finance automation

Company Size: Medium (201-500 employees), offering a growing organization with opportunities to learn and develop

Founded: 2017, with a recent valuation of $1 billion following a successful funding round by Index Ventures

Company Description:

• DataSnipper is a high-growth, high-profit company disrupting the audit industry with an intelligent automation platform
• With over 500,000 users in 125+ countries and offices in Kuala Lumpur, Amsterdam, and New York, DataSnipper offers international working environments
• The company is known for its flexible and growing organization, with a team of friendly and driven colleagues

Company Specialties:

• Audit Transformation

Company Website: https://www.datasnipper.com/?utm_source=linkedin&utm_medium=company_page

ASSUMPTION: DataSnipper is a dynamic and innovative company with a strong focus on growth and employee development.

📊 Role Analysis

Career Level: Senior-level role with significant responsibility and the opportunity to make a substantial impact on the company's growth

Reporting Structure: Reports directly to the VP of Demand Generation, Remco de Vries

Work Arrangement: Hybrid, with a mix of remote and on-site work

Growth Opportunities:

• As the company continues to grow, there will be opportunities for the successful candidate to expand their team and take on additional responsibilities
• The role offers the chance to work on high-impact projects and contribute to the company's overall success

ASSUMPTION: This role provides ample opportunities for professional growth and development within a fast-growing company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with daily lunch provided

Office Location(s): Amsterdam, Noord-Holland, Netherlands

Geographic Context:

• Amsterdam is a vibrant, multicultural city with a strong tech industry
• The Netherlands offers a high quality of life, with excellent healthcare, education, and work-life balance
• The office is located in the heart of Amsterdam, with easy access to public transportation and amenities

Work Schedule: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement

ASSUMPTION: The hybrid work arrangement offers a good balance between remote work and in-person collaboration, allowing for better work-life integration.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• On-site or virtual interview with the hiring manager and team members
• Final interview with the VP of Demand Generation

Key Assessment Areas:

• Strategic thinking and demand generation expertise
• Leadership skills and team management
• Data-driven decision-making and analytical skills
• Cultural fit and alignment with DataSnipper's values

Application Tips:

• Tailor your resume and cover letter to highlight your demand generation experience and leadership skills
• Prepare examples of successful demand generation campaigns you've led in the past
• Research DataSnipper's industry and competition to demonstrate your understanding of the market landscape

ATS Keywords: Demand Generation, Digital Marketing, Campaign Planning, Budget Management, Funnel Optimization, Data Analysis, Team Leadership, Collaboration, Creativity, Technical Skills, Analytical Skills, Experimentation, Commercial Awareness, Relationship Building, Motivation

ASSUMPTION: The application process is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• HubSpot
• 6Sense
• Salesforce
• Google Analytics
• Tracking links

ASSUMPTION: The role requires proficiency in various marketing tools and platforms to effectively manage demand generation campaigns and track performance.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement
• Collaboration and teamwork
• Customer-centric approach

Work Style:

• Data-driven and results-oriented
• Agile and adaptable to change
• Strong communicator and relationship-builder

Self-Assessment Questions:

• How have you demonstrated innovation and continuous improvement in your previous roles?
• Can you provide an example of a successful collaboration with cross-functional teams to achieve a common goal?
• How do you stay organized and manage multiple projects simultaneously?

ASSUMPTION: Candidates should align with DataSnipper's values and work style to ensure a strong cultural fit and successful integration into the team.

⚠️ Potential Challenges

• Managing a team in a fast-paced, dynamic environment with competing priorities
• Balancing strategic planning with hands-on execution and day-to-day tasks
• Keeping up with industry trends and technological advancements in demand generation
• Adapting to a hybrid work arrangement and managing remote team members

ASSUMPTION: These challenges require strong leadership, organizational skills, and adaptability to succeed in this role.

📈 Similar Roles Comparison

• Compared to other demand generation roles, this position offers a unique opportunity to lead a high-growth company's demand generation efforts and make a significant impact on its success
• DataSnipper's focus on audit and finance automation sets it apart from other software development companies, offering a specialized and niche market to target
• This role provides a clear career path for growth and development within a dynamic and innovative company

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Developing and executing a multi-channel demand generation campaign to drive brand awareness and generate high-quality leads for a new product launch
• Optimizing the sales funnel and improving conversion rates through targeted campaigns and A/B testing
• Collaborating with the content marketing team to create valuable thought leadership assets that educate prospects and enhance DataSnipper's authority in the industry

ASSUMPTION: These sample projects demonstrate the strategic, hands-on, and collaborative nature of the role, requiring strong leadership and execution skills.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the demand generation team currently, and how can this role address them?
• How does DataSnipper support the growth and development of its team members in this role?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does DataSnipper measure the success of its demand generation campaigns, and what KPIs are most important to track?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life integration?

ASSUMPTION: These questions help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your demand generation experience and leadership skills
• Prepare examples of successful demand generation campaigns you've led in the past
• Research DataSnipper's industry and competition to demonstrate your understanding of the market landscape
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.