Head of Demand Generation, Business Development, North America

📌 Core Information

🔹 Job Title: Head of Demand Generation, Business Development, North America

🔹 Company: IFS

🔹 Location: Itasca, Illinois, United States

🔹 Job Type: On-site

🔹 Category: 🎯 Demand Generation

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Driving demand generation across marketing, business development, and sales
• Planning, executing, and optimizing go-to-market strategies
• Ensuring a consistent pipeline of opportunities for revenue objectives
• Mentoring and coaching sales teams on demand generation processes

ASSUMPTION: The role requires a strong strategic focus and hands-on execution experience in demand generation, leveraging both traditional and digital marketing strategies to drive business growth.

📋 Key Responsibilities

✅ Collaborate with marketing, sales, and business development teams to plan, execute, and optimize demand generation strategies.

✅ Achieve pipeline value and cover targets across various business units.

✅ Communicate demand generation and opportunity progression policies with stakeholders.

✅ Align sales territories with marketing strategies for target market engagement.

✅ Implement cadence systems for marketing engagement and demand generation activities.

✅ Manage weekly Deal Acceptance and Qualification Boards to prioritize resources.

✅ Develop best practices for engaging with industry influencers and networks.

✅ Provide onboarding and training for sales teams on pipeline building.

✅ Gather insights and collaborate to improve demand generation processes using performance data.

ASSUMPTION: This role involves significant leadership and collaboration to integrate and optimize marketing and sales efforts.

🎯 Required Qualifications

Education: Not specified

Experience: 7-10+ years’ experience in a B-to-B enterprise software environment

Required Skills:

• B-to-B Enterprise Software Experience
• Sales Methodologies
• Pipeline Management
• Sales Cycle Knowledge
• Communication Skills

Preferred Skills:

• Experience in Manufacturing, Construction, Energy, Aerospace & Defense, or Field Service Management
• Strong project management skills

ASSUMPTION: Candidates need to have a strong ability to engage and motivate cross-functional teams in a rapidly changing environment, with a deep knowledge of relevant industry trends and challenges.

💰 Compensation & Benefits

Salary Range: $150,000-$175,000 annually + 100% variable compensation

Benefits:

• Flexible paid time off, including sick and holiday
• Medical, dental & vision insurance
• 401K with Company contribution
• Tuition assistance
• Community involvement and volunteering events

Working Hours: 40 hours per week with flexible work arrangements

ASSUMPTION: The role appears to emphasize work-life balance and provides comprehensive benefits to attract top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 5,001-10,000 employees, offering stability and global reach

Founded: 1983

Company Description:

• Global leader in Industrial AI and enterprise software
• Empowers businesses with AI-driven solutions for productivity and sustainability
• Recognized for agility, customer-centricity, and trust

Company Specialties:

• Enterprise Resource Planning (ERP)
• Enterprise Asset Management (EAM)
• Field Service Management (FSM)

Company Website: https://www.ifs.com/

ASSUMPTION: IFS provides a robust platform for growth, shaped by its values of innovation and collaboration.

📊 Role Analysis

Career Level: Senior-level position with strategic and operational responsibilities

Reporting Structure: Reports regionally through COO and globally through the SVP Global Demand Generation

Work Arrangement: On-site with hybrid flexibility

Growth Opportunities:

• Opportunity to lead regional demand generation initiatives
• Develop cross-functional strategies
• Influence company-wide marketing and sales techniques

ASSUMPTION: The role allows for substantial influence in shaping demand generation strategies at a regional and potentially global level.

🌍 Location & Work Environment

Office Type: Modern office setup with potential for hybrid work

Office Location(s): Itasca, Illinois

Geographic Context:

• Located in a business-friendly area with access to major transportation hubs
• Proximity to urban centers
• Cultural diversity within the region

Work Schedule: Preset working hours with flexibility for balancing work-life needs

ASSUMPTION: The office environment promotes productivity and collaboration, with a focus on employee engagement.

💼 Interview & Application Insights

Typical Process:

• Initial application through company’s career portal
• Phone screening with HR
• Technical and competency-based interviews with the hiring team

Key Assessment Areas:

• Strategic thinking in demand generation
• Leadership and team collaboration skills
• Proficiency in sales and marketing integration

Application Tips:

• Highlight leadership and strategic planning experience
• Showcase achievements in pipeline development
• Demonstrate understanding of B-to-B software markets

ATS Keywords: Demand Generation, Sales Strategy, B-to-B Marketing, Pipeline Management, Leadership

ASSUMPTION: Applicants should be prepared to articulate their experience with demand generation strategies and showcase previous successes in similar roles.

🛠️ Tools & Technologies

• CRM platforms
• Marketing automation tools
• Data analytics software

ASSUMPTION: The position likely involves using advanced digital tools and platforms for tracking and optimizing demand generation efforts.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Collaboration and inclusivity
• Commitment to sustainability

Work Style:

• Flexible and adaptive
• Results-driven with a focus on strategic objectives
• Collaborative across multiple departments and regions

Self-Assessment Questions:

• How do I approach demand generation creatively?
• Am I capable of mentoring and leading teams through change?
• Can I align marketing strategies with sales objectives effectively?

ASSUMPTION: A successful candidate will embody the company's core values and bring a collaborative approach to driving demand beyond traditional metrics.

⚠️ Potential Challenges

• Navigating nuances in regional and global strategies
• Balancing aggressive growth targets with quality demand generation
• Coordinating across disparate teams and time zones
• Adapting to market and technology changes quickly

ASSUMPTION: Candidates must be flexible and resilient in managing complexities and competing priorities.

📈 Similar Roles Comparison

• Focus on strategic planning versus tactical execution in other roles
• Higher emphasis on cross-functional alignment
• Greater scope of influence within the company’s demand generation tactics

ASSUMPTION: The role is more strategic with broader responsibilities compared to similar positions focused solely on marketing or sales.

📝 Sample Projects

• Developing a multi-channel demand generation strategy for a new market unit
• Launching integrated marketing campaigns to drive sales pipeline
• Optimizing lead management processes across regional sales teams

ASSUMPTION: The projects will require creative and analytical skills to transform market insights into actionable demand generation plans.

❓ Key Questions to Ask During Interview

• What are the current demand generation challenges the company is facing?
• How does this role collaborate with the global demand generation team?
• What tools and technologies does the company use for demand generation?
• What is the leadership's vision for this role in the next 3-5 years?
• How is success measured in this role, and what does a successful quarter look like?

ASSUMPTION: Candidates should focus on uncovering information that provides clarity on expectations and potential for growth within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through IFS Career Portal
• Prepare for a comprehensive interview process involving both technical and managerial assessments
• Highlight relevant experiences in demand generation and B-to-B sales
• Tailor your resume to include ATS keywords
• Prepare key questions for interviews to gain insights into company culture and role expectations

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.