Head of Digital Acquisition

📌 Core Information

🔹 Job Title: Head of Digital Acquisition

🔹 Company: Welcome

🔹 Location: Athens, Attikí, Greece

🔹 Job Type: Hybrid (Remote OK)

🔹 Category: Marketing

🔹 Date Posted: 2025-06-25

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading global B2C acquisition engine focusing on SEO, SEM, and other channels
• Managing a €4M+ annual marketing budget and building/scaling a team
• Driving acquisition impact through search and emerging digital levers
• Collaborating cross-functionally with Product, Content, CRM, and other teams

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven ability to scale performance marketing efforts in a multi-country B2C environment.

📋 Key Responsibilities

✅ Lead cross-functional collaboration across Product, Content, and CRM to align acquisition efforts with broader business goals

✅ Build and manage a team of SEO, SEM, and analytics contributors (4+ FTEs and agency partners)

✅ Own the end-to-end strategy and execution of SEO and SEM across 400+ cities and tens of thousands of landing pages in 6+ languages

✅ Evaluate and test additional acquisition channels such as paid social, referral marketing, and affiliate campaigns

✅ Track, analyze, and act on acquisition KPIs including traffic, CTR, quote rate, conversion, CPA, ROAS, and LTV

✅ Own and manage the €4M+ global acquisition budget, ensuring efficient spend and strong ROI

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management, requiring a well-rounded digital marketing professional.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 7-10 years of experience in SEO, SEM, and performance marketing, ideally in multi-country B2C or marketplace environments

Required Skills:

• Proven track record managing €2M+ budgets and optimizing campaigns with measurable ROI
• Hands-on expertise in keyword research, technical SEO, bid strategy, and content-led SEO at scale
• Fluency in key platforms: Google Ads, GA4, GSC, Looker, SEMrush or Ahrefs
• Strong team leadership and coaching skills, including agency and stakeholder management
• Commercially minded — comfortable thinking in bookings, quote rate, CAC, and ROAS
• Excellent cross-functional collaboration skills across content, analytics, product, and marketing

Preferred Skills:

• Experience in travel tech, B2C SaaS, or multilingual search strategies

ASSUMPTION: Candidates should have a solid foundation in performance marketing, with a focus on search, and be comfortable managing significant budgets and teams.

💰 Compensation & Benefits

Salary Range: €70,000 - €100,000 per year (AI estimate based on industry standards for the role, experience level, and location)

Benefits:

• Vibrant and fresh work environment
• Flexible work-from-home policy
• +4 extra PTO, supporting work-life balance and personal wellbeing
• The tools you need to perform your daily tasks successfully
• L&D personal budget
• Private Insurance Plan
• The unique opportunity to join “the next big thing” at ground level

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's skills, experience, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Travel technology and internet services

Company Size: 51-200 employees (Mid-size)

Founded: 2015

Company Description:

• Welcome redefines the way people travel by offering personalized, in-destination travel experiences
• One of the highest-rated global transportation companies with a rating of 4.9/5 stars
• Expanded from 200 destinations last year to 350, achieving ambitious growth targets
• Over 4,000 travel partners, including 2,500 hotels, numerous vacation rentals, and travel agents
• Over 2.5 million happy travellers every year

Company Specialties:

• Travel
• Internet
• E-commerce
• and Leisure

Company Website: https://www.welcomepickups.com/

ASSUMPTION: Welcome is a fast-growing, well-funded startup with a strong focus on innovation and customer experience in the travel industry.

📊 Role Analysis

Career Level: Senior-level role with significant responsibility and impact

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and has cross-functional influence across the organization

Work Arrangement: Hybrid (Remote OK) with flexible work-from-home policy

Growth Opportunities:

• Potential to build and lead a high-performing acquisition team
• Chance to make a significant impact on the company's growth and success
• Opportunity to learn and grow within a dynamic, fast-paced environment

ASSUMPTION: This role offers substantial growth potential for the right candidate, with the opportunity to shape the company's acquisition strategy and make a significant impact on its success.

🌍 Location & Work Environment

Office Type: Hybrid (Remote OK) with a flexible work-from-home policy

Office Location(s): Athens, Attikí, Greece

Geographic Context:

• Athens is the capital and largest city of Greece, known for its rich history, vibrant culture, and beautiful landscapes
• The city offers a high quality of life, with a warm climate, delicious food, and numerous historical sites
• Athens is well-connected by public transportation, making it easy to commute to work

Work Schedule: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The hybrid work arrangement allows for a good balance between remote work and in-office collaboration, providing flexibility and convenience for employees.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• Technical assessment or case study
• Final interview with the hiring manager and/or other team members

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Budget management and ROI focus
• Team leadership and coaching skills
• Cross-functional collaboration and communication

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your approach to SEO, SEM, and performance marketing strategies
• Showcase your ability to manage and optimize large budgets
• Demonstrate your cultural fit with the company's values and mission

ATS Keywords: SEO, SEM, Performance Marketing, Acquisition, Budget Management, Team Leadership, Cross-functional Collaboration, Google Ads, GA4, GSC, Looker, SEMrush, Ahrefs

ASSUMPTION: The interview process will focus on assessing the candidate's digital marketing expertise, strategic thinking, and cultural fit with the company.

🛠️ Tools & Technologies

• Google Ads
• GA4
• GSC
• Looker
• SEMrush or Ahrefs
• Power BI

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are used to manage and optimize digital marketing campaigns, track performance, and make data-driven decisions.

👔 Cultural Fit Considerations

Company Values:

• Travel passionately
• Be a friend on the ground
• Think like a customer
• Act with integrity
• Strive for excellence

Work Style:

• Dynamic and fast-paced
• Collaborative and cross-functional
• Data-driven and results-oriented
• Innovative and customer-focused

Self-Assessment Questions:

• Do you share Welcome's passion for travel and customer experience?
• Are you comfortable working in a dynamic, fast-paced environment?
• Do you thrive in a collaborative, cross-functional setting?
• Are you data-driven and results-oriented in your approach to digital marketing?

ASSUMPTION: Candidates who align with Welcome's values and work style will be the best fit for this role and the company's culture.

⚠️ Potential Challenges

• Managing a large budget and team while balancing quality and efficiency
• Scaling acquisition efforts across multiple countries and languages
• Adapting to a fast-paced, dynamic work environment
• Collaborating effectively with cross-functional teams

ASSUMPTION: These challenges are inherent to the role and require a strategic, adaptable, and collaborative mindset to overcome.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on search (SEO and SEM) and requires a strong performance marketing background
• This role offers significant growth potential and the opportunity to shape the company's acquisition strategy
• Career progression may include moving into a VP or C-level role within the marketing organization

ASSUMPTION: This role is unique in its focus on search and acquisition, offering a rare opportunity for a performance marketing specialist to make a significant impact on the company's growth.

📝 Sample Projects

• Developing and executing a comprehensive SEO strategy to improve organic traffic and bookings across 400+ cities
• Optimizing paid search campaigns to maximize ROI and minimize CPA across multiple languages and regions
• Building and managing a high-performing acquisition team, including internal specialists and agency partners

ASSUMPTION: These projects are representative of the strategic, hands-on, and team-focused nature of the role, requiring a well-rounded digital marketing professional.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall growth strategy?
• What are the biggest challenges facing the acquisition team currently, and how can this role address them?
• How does Welcome support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does Welcome foster a culture of innovation and customer focus within its teams?

ASSUMPTION: These questions will help candidates better understand the role, the company, and the cultural fit, enabling them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching Welcome's company culture and values
• Follow up with the hiring manager or HR team within one week of submitting your application
• If selected for an interview, be prepared to discuss your approach to SEO, SEM, and performance marketing strategies, as well as your budget management and team leadership skills

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.