📌 Core Information
🔹 Job Title: Head of Digital and Social Media
🔹 Company: The Rank Group
🔹 Location: Maidenhead, Berkshire, United Kingdom
🔹 Job Type: Full-time, Hybrid
🔹 Category: Gambling Facilities and Casinos
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with Hybrid option
🚀 Job Overview
Key aspects of this role include:
- Defining and delivering digital and social media strategy for Grosvenor Casinos
- Working closely with the marketing team to drive player acquisition and engagement
- Analyzing current digital footprint and optimizing performance across channels
- Developing content strategies that align with brand strategy and campaign plans
- Managing social media performance and building meaningful player communities
ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven decision making and customer-centric approach.
📋 Key Responsibilities
✅ Analyze and optimize the current social media and brand digital footprint
✅ Develop and implement social media strategy, maximizing channel performance
✅ Develop and implement content strategy, aligning with brand strategy and campaign plans
✅ Collaborate with digital performance marketing team to maximize search and SEO impact
✅ Manage content development, PR consumer initiatives, and campaigns, focusing on building player communities
✅ Support the vision by tying back to objectives and continually innovating the proposition
✅ Manage relationships with PR and social media agencies, ensuring brand protection and building media relationships
ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to adapt strategies based on industry trends and customer insights.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Demonstrable years of experience in consumer-facing digital marketing, preferably in the leisure and hospitality sector
Required Skills:
- Proven track record in developing and delivering PR, content strategy, and social media marketing in a fast-moving, multichannel environment
- Strong analytical skills and ability to interpret, analyze, and translate data into actionable marketing plans
- Excellent communication skills across all levels within the organization
- Proactive approach, problem-solving skills, and ability to work autonomously
- Ability to evaluate creative objectively, always championing the player's best interests
Preferred Skills:
- Experience in the gambling industry
- Fluency in additional languages
ASSUMPTION: Candidates should have a proven track record in driving digital marketing strategies that engage customers and drive business growth.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (Based on industry standards for similar roles and experience levels)
Benefits:
- Competitive benefits package
- Hybrid work arrangement
- Opportunities for professional development and growth
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for meetings and events
ASSUMPTION: The salary range is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary depending on the candidate's qualifications and the company's internal salary structure.
📌 Applicant Insights
🔍 Company Context
Industry: Gambling Facilities and Casinos
Company Size: 5,001-10,000 employees
Founded: 1937
Company Description:
- Rank is one of the great names in British entertainment, with a mission to excite and entertain since 1937
- Brands include Grosvenor Casinos, Mecca Bingo, Enracha, with licensed venues and digital-only brands
- Committed to responsible gaming, informing customers about every aspect of their games, and guiding the industry forward
Company Specialties:
- Gaming and casinos
- Bingo
- Online and mobile gaming
- Sports book
- Entertainment and leisure
- Digital and retail
- Customer service
Company Website: www.rank.com
ASSUMPTION: Rank Group is a well-established company in the gambling industry, with a strong focus on entertainment and responsible gaming.
📊 Role Analysis
Career Level: Senior management
Reporting Structure: Reports directly to the Operational Marketing Director
Work Arrangement: Hybrid, with a mix of on-site and remote work
Growth Opportunities:
- Potential to grow into a more senior role within the marketing department or the wider organization
- Opportunities to work on high-profile campaigns and projects
- Chance to develop leadership skills and mentor junior team members
ASSUMPTION: This role offers significant opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of on-site and remote work
Office Location(s): Maidenhead, Berkshire, United Kingdom
Geographic Context:
- Maidenhead is a town in Berkshire, located about 30 miles west of London
- The area offers a mix of urban and rural environments, with easy access to outdoor activities and cultural attractions
- Maidenhead is well-connected by road and rail, with easy access to London and other major cities
Work Schedule: Full-time, typically Monday to Friday, with flexibility for meetings and events
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final interview with the Operational Marketing Director
Key Assessment Areas:
- Strategic thinking and digital marketing expertise
- Analytical skills and data-driven decision making
- Creativity and innovation
- Communication and interpersonal skills
- Leadership and team management skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the gambling industry and the company's mission and values
- Prepare examples of your past achievements in digital marketing, social media, and content strategy
ATS Keywords: Digital Marketing, Social Media Strategy, Content Strategy, Performance Marketing, Customer Journey Development, Stakeholder Management, Analytical Skills, Team Leadership, Problem Solving, Communication, Innovation, Organizational Skills, PR Management, Data Analysis, Customer Experience, Collaboration
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, digital marketing expertise, and cultural fit within the organization.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Content management systems (e.g., WordPress, Adobe Experience Manager)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's internal systems and the candidate's preferences.
👔 Cultural Fit Considerations
Company Values:
- Exciting and entertaining
- Responsible gaming
- Community-focused
- Inspiring people
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and innovative
- Flexible and adaptable
Self-Assessment Questions:
- How do you align with the company's mission to excite and entertain responsibly?
- How do you approach building meaningful player communities and driving engagement?
- How do you balance data-driven decision making with creative innovation?
ASSUMPTION: Candidates should demonstrate a strong understanding of the company's values and a work style that aligns with the organization's culture.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Keeping up with industry trends and regulatory changes in the gambling industry
- Balancing the need for creativity and innovation with the need for data-driven decision making
- Managing a hybrid team and fostering a collaborative work environment
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a focus on data-driven decision making.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Social Media Manager, but with a broader scope and higher level of responsibility
- In the gambling industry, this role may require a deeper understanding of regulatory requirements and responsible gaming practices
- Career progression may include roles such as Head of Marketing or Director of Digital Marketing
ASSUMPTION: This role offers a unique opportunity to drive digital marketing strategy in the gambling industry, with potential for growth and development within the company.
📝 Sample Projects
- Developing and implementing a social media strategy that increases engagement and drives acquisition for a new casino launch
- Analyzing customer data to identify trends and optimize digital marketing campaigns
- Managing a team to create and execute a content marketing campaign that aligns with brand strategy and campaign plans
ASSUMPTION: These projects demonstrate the candidate's ability to develop and execute strategic digital marketing campaigns that drive business growth.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Grosvenor Casinos?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to responsible gaming and how does this role contribute to that effort?
- How does the company measure the success of its digital marketing campaigns and what are the key performance indicators (KPIs) for this role?
ASSUMPTION: These questions help the candidate understand the role's context, priorities, and expectations, as well as the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past achievements in digital marketing, social media, and content strategy
- Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
