Head of Digital Marketing
xponentiate
Full-time
On-site
Bangalore, KarnΔtaka, India
π Digital Marketing
π Core Information
- Job Title: Head of Digital Marketing
- Company: 2070 Health
- Location: Bengaluru, Karnataka, India
- Job Type: Full-time, On-site
- Category: Digital Marketing, Healthcare
- Date Posted: May 14, 2025
- Experience Level: 10+ years
π Job Overview
Key aspects of this role include:
- Driving digital patient engagement and marketing automation across a large hospital system.
- Enhancing patient acquisition, conversion, and overall experience through data-driven strategies.
- Collaborating cross-functionally to align digital initiatives with organizational goals.
- Leading digital transformation projects and upskilling teams to build a digital-first culture.
*ASSUMPTION:* This role requires a strategic mindset, strong project management skills, and the ability to adapt to industry trends quickly.
π Key Responsibilities
- Digital Strategy & Consumer Engagement
- Lead digital marketing initiatives to drive OPD and ER volume through digital channels.
- Enhance patient experience through data-driven engagement strategies.
- Develop and execute performance marketing strategies across paid, owned, and earned media.
- Ensure best-in-class customer journeys by integrating website, app, and omnichannel engagement.
- Martech & Data-Driven Decision Making
- Own the marketing automation ecosystem using SFMC (Salesforce Marketing Cloud).
- Optimize lead generation, customer segmentation, and personalized digital interactions.
- Implement analytics frameworks to measure and improve digital campaign performance.
- Innovation & Transformation Initiatives
- Lead transformation projects such as shared services and ERM-driven admissions automation.
- Partner with L&D to upskill teams and build a digital-first culture.
- Cross-Functional Collaboration
- Work closely with PRM, Contact Centre, and Clinical teams to align digital initiatives with organizational goals.
- Partner with L&D to upskill teams and build a digital-first culture.
*ASSUMPTION:* This role involves a high degree of cross-functional collaboration and requires strong communication skills to align digital initiatives across multiple teams.
π― Required Qualifications
- Education: Postgraduate degree in Business, Marketing, Digital Strategy, or a related field.
- Experience: 15+ years in digital transformation, martech, and performance-driven digital strategy at scale. Hospital background preferred but not mandatory.
- Required Skills:
- Ability to define and implement a long-term digital roadmap aligned with business objectives.
- Expertise in digital marketing, automation, and omnichannel engagement to drive patient acquisition and retention.
- Strong project management skills to deliver high-impact digital initiatives on time and within budget.
- Preferred Skills:
- Experience managing digital transformation in large organizations.
- Deep understanding of customer journeys and commitment to enhancing patient experience through digital solutions.
*ASSUMPTION:* Given the strategic nature of this role, candidates with a proven track record in digital transformation and a strong understanding of customer journeys are highly sought after.
π° Compensation & Benefits
- Salary Range: INR 25-35 LPA (Estimated, based on industry standards for similar roles in Bengaluru)
- Benefits:
- Competitive health insurance and retirement plans.
- Flexible work arrangements and remote work options.
- Opportunities for professional development and growth.
- Working Hours: Full-time, with flexible hours and work-from-home options available.
*ASSUMPTION:* The salary range is estimated based on industry standards for similar roles in Bengaluru. Actual compensation may vary based on experience and qualifications.
π Applicant Insights
π Company Context
- Industry: Healthcare technology and venture capital.
- Company Size: 51-200 employees.
- Founded: 2023.
- Company Description: 2070 Health aims to improve the patient experience in India by addressing access, quality, and holistic care challenges. They build patient-centric healthcare companies from scratch through their venture studio model.
- Company Specialties: Venture capital, healthcare innovation, and patient-centric solutions.
π Role Analysis
- Career Level: Executive-level role, reporting directly to the CEO or a senior leadership team member.
- Reporting Structure: This role is expected to have a team of digital marketing specialists and analysts reporting to them.
- Work Arrangement: On-site with flexible work-from-home options available.
- Growth Opportunities: As a senior leadership role, this position offers opportunities to grow within the organization as it expands and launches new ventures.
*ASSUMPTION:* This role offers significant growth opportunities as the company continues to build and launch new healthcare ventures.
π Location & Work Environment
- Office Type: Modern, collaborative workspaces with flexible seating arrangements.
- Office Location(s): Bengaluru, with potential for remote work and travel to other company locations.
- Geographic Context: Bengaluru is a major tech hub with a thriving startup ecosystem, offering a mix of urban and green spaces.
- Work Schedule: Full-time, with flexible hours and remote work options available.
*ASSUMPTION:* The work environment is expected to be dynamic and fast-paced, reflecting the startup nature of the company and the healthcare industry's rapid evolution.
πΌ Interview & Application Insights
- Typical Process: Online application review β Phone/Video screen β Technical assessment β On-site interviews with cross-functional teams β Final round with senior leadership β Job offer.
- Key Assessment Areas: Digital marketing strategy, data analysis, project management, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing and transformation experience.
- Prepare examples of successful digital marketing campaigns and their impact on patient engagement and acquisition.
- Familiarize yourself with the company's mission and values, and be ready to discuss how your skills and experience align with their goals.
*ASSUMPTION:* The interview process is designed to assess both your technical skills and cultural fit within the organization.
π οΈ Tools & Technologies
- Salesforce Marketing Cloud (SFMC)
- Google Analytics
- Social media platforms (Facebook, Instagram, LinkedIn, etc.)
- Marketing automation and CRM tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
*ASSUMPTION:* Proficiency in marketing automation tools and analytics platforms is essential for this role.
π Cultural Fit Considerations
- Company Values: Patient-centric, innovative, collaborative, data-driven, and mission-focused.
- Work Style: Fast-paced, dynamic, and collaborative, with a strong emphasis on continuous learning and improvement.
- Self-Assessment Questions:
- How have you driven digital transformation in previous roles, and what were the outcomes?
- Can you provide examples of how you've used data to inform digital marketing strategies and improve patient engagement?
- How do you stay up-to-date with industry trends and adapt your strategies accordingly?
*ASSUMPTION:* Candidates who align with the company's values and thrive in fast-paced, collaborative environments are likely to be a strong fit for this role.
β οΈ Potential Challenges
- Balancing the need for rapid digital transformation with the constraints of working within a large hospital system.
- Ensuring that digital marketing strategies are patient-centric and address the unique needs of diverse patient populations.
- Managing a team of digital marketing specialists and analysts with varying levels of experience and expertise.
*ASSUMPTION:* These challenges can be mitigated through strong project management skills, cross-functional collaboration, and a deep understanding of customer journeys.
π Similar Roles Comparison
- Head of Digital Marketing (Healthcare): This role is similar to other Head of Digital Marketing positions in the healthcare industry, but it offers the unique opportunity to drive digital transformation across a large hospital system and build patient-centric healthcare companies from scratch.
- Digital Marketing Director (Tech): While this role shares some similarities with digital marketing director positions in the tech industry, it requires a deep understanding of healthcare systems and patient journeys.
- VP of Marketing (Healthcare): This role is similar to VP of Marketing positions in the healthcare industry, but it focuses specifically on digital marketing and transformation, rather than overall marketing strategy.
*ASSUMPTION:* Candidates with experience in similar roles in the healthcare industry are likely to be a strong fit for this position.
π Sample Projects
- Developing and executing a digital marketing strategy to drive patient acquisition and retention for a new healthcare venture.
- Implementing a marketing automation ecosystem using SFMC to optimize lead generation and customer segmentation.
- Leading a team of digital marketing specialists and analysts to enhance the patient experience through data-driven engagement strategies.
*ASSUMPTION:* These sample projects are designed to showcase the strategic and tactical aspects of the role, as well as the importance of cross-functional collaboration and data-driven decision making.
β Key Questions to Ask During Interview
- How does this role fit into the company's long-term vision for digital transformation in the healthcare industry?
- What are the biggest challenges facing the digital marketing team in the next 12-24 months, and how can this role address them?
- How does the company support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
*ASSUMPTION:* These questions are designed to help candidates better understand the role's priorities, the company's growth plans, and the expectations for success in this position.
π Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://2070health.com/careers).
- Tailor your resume and cover letter to highlight your digital marketing and transformation experience.
- Prepare examples of successful digital marketing campaigns and their impact on patient engagement and acquisition.
- Familiarize yourself with the company's mission and values, and be ready to discuss how your skills and experience align with their goals.
- Follow up with a polite email one week after submitting your application to express your continued interest in the role.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Head of Digital Marketing
- Company: 2070 Health
- Location: Bengaluru, Karnataka, India
- Job Type: Full-time, On-site
- Category: Digital Marketing, Healthcare
- Date Posted: May 14, 2025
- Experience Level: 10+ years
π Job Overview
Key aspects of this role include:
- Driving digital patient engagement and marketing automation across a large hospital system.
- Enhancing patient acquisition, conversion, and overall experience through data-driven strategies.
- Collaborating cross-functionally to align digital initiatives with organizational goals.
- Leading digital transformation projects and upskilling teams to build a digital-first culture.
*ASSUMPTION:* This role requires a strategic mindset, strong project management skills, and the ability to adapt to industry trends quickly.
π Key Responsibilities
- Digital Strategy & Consumer Engagement
- Lead digital marketing initiatives to drive OPD and ER volume through digital channels.
- Enhance patient experience through data-driven engagement strategies.
- Develop and execute performance marketing strategies across paid, owned, and earned media.
- Ensure best-in-class customer journeys by integrating website, app, and omnichannel engagement.
- Martech & Data-Driven Decision Making
- Own the marketing automation ecosystem using SFMC (Salesforce Marketing Cloud).
- Optimize lead generation, customer segmentation, and personalized digital interactions.
- Implement analytics frameworks to measure and improve digital campaign performance.
- Innovation & Transformation Initiatives
- Lead transformation projects such as shared services and ERM-driven admissions automation.
- Partner with L&D to upskill teams and build a digital-first culture.
- Cross-Functional Collaboration
- Work closely with PRM, Contact Centre, and Clinical teams to align digital initiatives with organizational goals.
- Partner with L&D to upskill teams and build a digital-first culture.
*ASSUMPTION:* This role involves a high degree of cross-functional collaboration and requires strong communication skills to align digital initiatives across multiple teams.
π― Required Qualifications
- Education: Postgraduate degree in Business, Marketing, Digital Strategy, or a related field.
- Experience: 15+ years in digital transformation, martech, and performance-driven digital strategy at scale. Hospital background preferred but not mandatory.
- Required Skills:
- Ability to define and implement a long-term digital roadmap aligned with business objectives.
- Expertise in digital marketing, automation, and omnichannel engagement to drive patient acquisition and retention.
- Strong project management skills to deliver high-impact digital initiatives on time and within budget.
- Preferred Skills:
- Experience managing digital transformation in large organizations.
- Deep understanding of customer journeys and commitment to enhancing patient experience through digital solutions.
*ASSUMPTION:* Given the strategic nature of this role, candidates with a proven track record in digital transformation and a strong understanding of customer journeys are highly sought after.
π° Compensation & Benefits
- Salary Range: INR 25-35 LPA (Estimated, based on industry standards for similar roles in Bengaluru)
- Benefits:
- Competitive health insurance and retirement plans.
- Flexible work arrangements and remote work options.
- Opportunities for professional development and growth.
- Working Hours: Full-time, with flexible hours and work-from-home options available.
*ASSUMPTION:* The salary range is estimated based on industry standards for similar roles in Bengaluru. Actual compensation may vary based on experience and qualifications.
π Applicant Insights
π Company Context
- Industry: Healthcare technology and venture capital.
- Company Size: 51-200 employees.
- Founded: 2023.
- Company Description: 2070 Health aims to improve the patient experience in India by addressing access, quality, and holistic care challenges. They build patient-centric healthcare companies from scratch through their venture studio model.
- Company Specialties: Venture capital, healthcare innovation, and patient-centric solutions.
π Role Analysis
- Career Level: Executive-level role, reporting directly to the CEO or a senior leadership team member.
- Reporting Structure: This role is expected to have a team of digital marketing specialists and analysts reporting to them.
- Work Arrangement: On-site with flexible work-from-home options available.
- Growth Opportunities: As a senior leadership role, this position offers opportunities to grow within the organization as it expands and launches new ventures.
*ASSUMPTION:* This role offers significant growth opportunities as the company continues to build and launch new healthcare ventures.
π Location & Work Environment
- Office Type: Modern, collaborative workspaces with flexible seating arrangements.
- Office Location(s): Bengaluru, with potential for remote work and travel to other company locations.
- Geographic Context: Bengaluru is a major tech hub with a thriving startup ecosystem, offering a mix of urban and green spaces.
- Work Schedule: Full-time, with flexible hours and remote work options available.
*ASSUMPTION:* The work environment is expected to be dynamic and fast-paced, reflecting the startup nature of the company and the healthcare industry's rapid evolution.
πΌ Interview & Application Insights
- Typical Process: Online application review β Phone/Video screen β Technical assessment β On-site interviews with cross-functional teams β Final round with senior leadership β Job offer.
- Key Assessment Areas: Digital marketing strategy, data analysis, project management, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing and transformation experience.
- Prepare examples of successful digital marketing campaigns and their impact on patient engagement and acquisition.
- Familiarize yourself with the company's mission and values, and be ready to discuss how your skills and experience align with their goals.
*ASSUMPTION:* The interview process is designed to assess both your technical skills and cultural fit within the organization.
π οΈ Tools & Technologies
- Salesforce Marketing Cloud (SFMC)
- Google Analytics
- Social media platforms (Facebook, Instagram, LinkedIn, etc.)
- Marketing automation and CRM tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
*ASSUMPTION:* Proficiency in marketing automation tools and analytics platforms is essential for this role.
π Cultural Fit Considerations
- Company Values: Patient-centric, innovative, collaborative, data-driven, and mission-focused.
- Work Style: Fast-paced, dynamic, and collaborative, with a strong emphasis on continuous learning and improvement.
- Self-Assessment Questions:
- How have you driven digital transformation in previous roles, and what were the outcomes?
- Can you provide examples of how you've used data to inform digital marketing strategies and improve patient engagement?
- How do you stay up-to-date with industry trends and adapt your strategies accordingly?
*ASSUMPTION:* Candidates who align with the company's values and thrive in fast-paced, collaborative environments are likely to be a strong fit for this role.
β οΈ Potential Challenges
- Balancing the need for rapid digital transformation with the constraints of working within a large hospital system.
- Ensuring that digital marketing strategies are patient-centric and address the unique needs of diverse patient populations.
- Managing a team of digital marketing specialists and analysts with varying levels of experience and expertise.
*ASSUMPTION:* These challenges can be mitigated through strong project management skills, cross-functional collaboration, and a deep understanding of customer journeys.
π Similar Roles Comparison
- Head of Digital Marketing (Healthcare): This role is similar to other Head of Digital Marketing positions in the healthcare industry, but it offers the unique opportunity to drive digital transformation across a large hospital system and build patient-centric healthcare companies from scratch.
- Digital Marketing Director (Tech): While this role shares some similarities with digital marketing director positions in the tech industry, it requires a deep understanding of healthcare systems and patient journeys.
- VP of Marketing (Healthcare): This role is similar to VP of Marketing positions in the healthcare industry, but it focuses specifically on digital marketing and transformation, rather than overall marketing strategy.
*ASSUMPTION:* Candidates with experience in similar roles in the healthcare industry are likely to be a strong fit for this position.
π Sample Projects
- Developing and executing a digital marketing strategy to drive patient acquisition and retention for a new healthcare venture.
- Implementing a marketing automation ecosystem using SFMC to optimize lead generation and customer segmentation.
- Leading a team of digital marketing specialists and analysts to enhance the patient experience through data-driven engagement strategies.
*ASSUMPTION:* These sample projects are designed to showcase the strategic and tactical aspects of the role, as well as the importance of cross-functional collaboration and data-driven decision making.
β Key Questions to Ask During Interview
- How does this role fit into the company's long-term vision for digital transformation in the healthcare industry?
- What are the biggest challenges facing the digital marketing team in the next 12-24 months, and how can this role address them?
- How does the company support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
*ASSUMPTION:* These questions are designed to help candidates better understand the role's priorities, the company's growth plans, and the expectations for success in this position.
π Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://2070health.com/careers).
- Tailor your resume and cover letter to highlight your digital marketing and transformation experience.
- Prepare examples of successful digital marketing campaigns and their impact on patient engagement and acquisition.
- Familiarize yourself with the company's mission and values, and be ready to discuss how your skills and experience align with their goals.
- Follow up with a polite email one week after submitting your application to express your continued interest in the role.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.