Head of Digital Marketing

📌 Core Information

🔹 Job Title: Head of Digital Marketing

🔹 Company: Aion Bank

🔹 Location: Warsaw, Mazowieckie, Poland

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading a digital marketing team in a fast-paced, innovative environment
• Developing and optimizing digital marketing campaigns across various channels
• Managing marketing budget and allocating resources to minimize cost per acquisition
• Collaborating with cross-functional teams to integrate financial services into digital platforms
• Building and maintaining a high-performing team, fostering a culture of passion and collaboration

ASSUMPTION: This role requires a strategic mindset, with a focus on data-driven decision making and continuous optimization. The ideal candidate will have experience in a similar role within the financial or fintech industry, with a proven track record of success.

📋 Key Responsibilities

✅ Develop and maintain digital marketing infrastructure and tools for various channels, including Google network, social networks, programmatic buying, direct display, affiliations, comparison sites, influencers, and digital out-of-home campaigns

✅ Develop advanced digital marketing data collection and analytics infrastructure, connecting marketing funnel with in-app funnel and down to back-end data

✅ Constantly optimize campaigns via mass-scale A/B testing

✅ Take care of app stores communication and related A/B testing

✅ Develop and maintain bank landing pages, optimize pages for high Google scores, and enable mass-scale landing page customization

✅ Drive SEO and create related content in the digital space, as well as obtain links to landing pages

✅ Develop high-quality digital marketing assets, respecting the design system and branding guidelines

✅ Act as a team manager and coach, building and maintaining a high-performing digital marketing team

✅ Manage marketing budget and allocate resources per channel to minimize cost per acquisition and maximize sales

ASSUMPTION: This role requires a hands-on approach to digital marketing, with a strong focus on data analysis and performance measurement. The ideal candidate will have experience in setting up and optimizing digital marketing campaigns, with a deep understanding of marketing funnels and customer acquisition costs.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven track record in leading a digital marketing team in the financial or fintech industry, with at least 5-10 years of experience

Required Skills:

• Proven experience in digital marketing data analytics and performance measurement
• Experience in building digital marketing funnels
• Hands-on experience in setting up digital marketing campaigns, especially on the Google network and programmatic buying
• Experience in procurement of suppliers and partners, setting up SLAs with a marketing agency
• Fluency in English

Preferred Skills:

• Experience working on the side of a marketing agency
• Fluency in Polish

ASSUMPTION: The ideal candidate will have a strong background in digital marketing, with a focus on data-driven decision making and continuous optimization. Experience in the financial or fintech industry is a must, as is a proven track record of success in leading a digital marketing team.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on industry standards for a Head of Digital Marketing role with 5-10 years of experience in the financial or fintech industry in Warsaw)

Benefits:

• Individual Development Budget
• VIP-level private medical care, including dental treatment and hospitalization package
• Psychological consultations
• Aion bank account without fee
• Co-sponsored Multisport card (50% covered)
• Apple MacBook
• Healthy snacks in the office

Working Hours: Full-time, 40 hours per week. Flexible working hours may be available.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Head of Digital Marketing role with the given experience level and location. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. Aion Bank is a fully regulated European bank and credit institution, combining Vodeno's cutting-edge, private blockchain-based platform with its ECB banking license, strong balance sheet, and deep regulatory expertise.

Company Size: 201-500 employees. Aion Bank offers a fast-paced, innovative environment with a strong focus on collaboration and passion.

Founded: Aion Bank is a part of the UniCredit Group, which was founded in 1998. Aion Bank and Vodeno will accelerate their digital banking offer in strategic markets and will act as a sandbox for innovation for the wider UniCredit Group.

Company Description:

• Aion Bank provides a comprehensive suite of embedded banking solutions, enabling businesses to seamlessly integrate financial services into their offerings.
• The company combines Vodeno's cutting-edge, private blockchain-based platform with its ECB banking license, strong balance sheet, and deep regulatory expertise.
• Aion Bank's mission is to provide a seamless customer experience by embedding its services directly into non-banking digital platforms.

Company Specialties:

• Embedded banking solutions
• Blockchain-based platform
• Digital banking innovation
• Financial services integration

Company Website: https://aion.eu/be-en

ASSUMPTION: Aion Bank is a unique opportunity for digital marketing professionals looking to work in a fast-paced, innovative environment. The company's focus on embedded banking solutions and digital innovation makes it an attractive choice for candidates seeking to make an impact in the financial services industry.

📊 Role Analysis

Career Level: Senior-level role, reporting directly to the Chief Marketing Officer (CMO)

Reporting Structure: The Head of Digital Marketing will lead a team of digital marketing specialists and will collaborate with cross-functional teams, including product, engineering, and sales.

Work Arrangement: On-site, with flexible working hours available. The role may require occasional travel to meet with partners and attend industry events.

Growth Opportunities:

• Potential career progression into a Chief Marketing Officer (CMO) role as the company grows
• Opportunities to work on cutting-edge digital marketing projects and technologies
• Exposure to a wide range of stakeholders, including clients, partners, and industry experts

ASSUMPTION: The Head of Digital Marketing role at Aion Bank offers significant growth opportunities for the right candidate. With the company's focus on digital innovation and embedded banking solutions, there is ample room for professional development and career advancement.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on innovation and creativity

Office Location(s): Dobra 40, Warsaw, 00-344, Poland

Geographic Context:

• Warsaw is the capital and largest city of Poland, with a population of over 1.7 million people.
• The city is known for its rich history, vibrant culture, and thriving business environment.
• Warsaw is home to a growing number of tech and fintech startups, as well as established financial institutions.

Work Schedule: Full-time, with flexible working hours available. The role may require occasional overtime to meet project deadlines.

ASSUMPTION: The Head of Digital Marketing role at Aion Bank's Warsaw office offers a dynamic and collaborative work environment. The city's thriving business ecosystem and rich cultural scene make it an attractive location for professionals seeking to advance their careers in the digital marketing field.

💼 Interview & Application Insights

Typical Process:

• Initial screening with a recruiter to discuss experience and ambitions
• Meeting with the future team manager to deep dive into role specifics and work environment
• Potential additional interviews with other team members or stakeholders

Key Assessment Areas:

• Digital marketing expertise and experience
• Leadership and team management skills
• Data-driven decision making and analytics
• Cultural fit and alignment with Aion Bank's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your approach to digital marketing data analytics and performance measurement
• Demonstrate your understanding of marketing funnels and customer acquisition costs
• Showcase your leadership and team management skills, with examples of successful campaigns and projects

ATS Keywords: Digital Marketing, Data Analytics, Performance Measurement, SEO, A/B Testing, Campaign Management, Team Management, Budget Management, E-commerce, Procurement, Marketing Funnels, Google Network, Programmatic Buying, Landing Page Optimization, Content Creation, Influencer Marketing

ASSUMPTION: The application process for the Head of Digital Marketing role at Aion Bank is designed to assess the candidate's digital marketing expertise, leadership skills, and cultural fit. Applicants should be prepared to discuss their experience and approach to digital marketing data analytics and performance measurement, as well as their leadership and team management skills.

🛠️ Tools & Technologies

• Google Analytics
• Google Ads
• Facebook Ads
• Programmatic advertising platforms (e.g., AppNexus, The Trade Desk)
• SEO tools (e.g., SEMrush, Ahrefs)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Head of Digital Marketing role at Aion Bank requires proficiency in a range of digital marketing tools and technologies. The ideal candidate will have experience using these tools to optimize campaigns, analyze data, and drive results.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Passion
• Integrity
• Customer-centricity

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and results-focused
• Innovative and forward-thinking

Self-Assessment Questions:

• Do you thrive in a fast-paced, innovative environment?
• Are you passionate about digital marketing and driving results?
• Do you have experience leading a digital marketing team and fostering a culture of collaboration and passion?
• Are you comfortable working with data and using it to inform your decision-making?
• Do you align with Aion Bank's company values and work style?

ASSUMPTION: The ideal candidate for the Head of Digital Marketing role at Aion Bank will be a strong cultural fit, with a passion for digital marketing, a collaborative work style, and a data-driven approach to decision making. They will also align with the company's values and be comfortable working in a fast-paced, innovative environment.

⚠️ Potential Challenges

• The role may require occasional overtime to meet project deadlines
• Working in a fast-paced, innovative environment can be challenging and may require adaptability and flexibility
• The role may require occasional travel to meet with partners and attend industry events
• The role may involve managing a team with diverse skills and backgrounds, requiring strong leadership and communication skills

ASSUMPTION: The Head of Digital Marketing role at Aion Bank offers a unique opportunity to work in a fast-paced, innovative environment. However, the role may also present challenges, such as occasional overtime, adaptability requirements, and the need to manage a diverse team. The ideal candidate will be comfortable with these potential challenges and eager to take on the responsibilities that come with the role.

📈 Similar Roles Comparison

• Compared to other Head of Digital Marketing roles, this position offers a unique opportunity to work in the embedded banking space, with a focus on digital innovation and integration with non-banking digital platforms.
• In the financial services industry, Aion Bank is a unique player, combining a cutting-edge blockchain-based platform with a strong regulatory foundation and deep expertise in embedded banking solutions.
• Career progression in this role may include opportunities to advance to a Chief Marketing Officer (CMO) position as the company grows and expands its offerings.

ASSUMPTION: The Head of Digital Marketing role at Aion Bank offers a unique opportunity to work in the embedded banking space, with a focus on digital innovation and integration with non-banking digital platforms. The role is well-suited to candidates with experience in the financial services industry and a strong background in digital marketing.

📝 Sample Projects

• Developing and optimizing digital marketing campaigns for a new embedded banking product launch
• Integrating digital marketing funnels with in-app funnels and back-end data to optimize customer acquisition costs
• Conducting A/B tests to optimize landing pages and improve conversion rates
• Managing a team of digital marketing specialists to deliver high-quality, on-brand marketing assets
• Negotiating with marketing agencies and suppliers to secure favorable terms and service level agreements (SLAs)

ASSUMPTION: The Head of Digital Marketing role at Aion Bank offers a wide range of projects and responsibilities, from campaign development and optimization to team management and supplier procurement. The ideal candidate will have experience in these areas and be eager to take on new challenges in the digital marketing space.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for Aion Bank?
• What are the key performance indicators (KPIs) for success in this role?
• How does Aion Bank support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does that apply to this role?
• How does Aion Bank collaborate with its partners and industry stakeholders to drive innovation and growth?

ASSUMPTION: The ideal candidate for the Head of Digital Marketing role at Aion Bank will be curious and engaged, with a strong desire to understand the company's priorities, strategies, and culture. Asking thoughtful questions during the interview process is an excellent way to demonstrate this curiosity and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://aionbank.jobs.personio.com/job/2052808
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching Aion Bank and its embedded banking solutions, as well as the digital marketing landscape
• Be ready to discuss your approach to digital marketing data analytics and performance measurement, as well as your leadership and team management skills
• Follow up with the recruiter after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.