Head of Digital Marketing

📌 Core Information 🔹 Job Title: Head of Digital Marketing 🔹 Company: QBE Insurance Group 🔹 Location: London, Hybrid 🔹 Job Type: Full-time 🔹 Category: Marketing 🔹 Date Posted: June 19, 2025 🚀 Job Overview Key aspects of this role include: - Leading digital marketing transformation for a global insurer - Developing and executing a data-driven strategy to drive growth and engagement - Managing a team of digital marketing specialists and collaborating with senior stakeholders - Championing innovation and best practices in digital marketing ASSUMPTION: This role requires a strategic leader with a strong background in B2B digital marketing, ideally within the insurance or financial services industry. The ideal candidate will have experience managing teams, driving growth through digital channels, and staying up-to-date with industry trends and best practices. 📋 Key Responsibilities ✅ Leadership and Strategy: - Develop and implement a comprehensive digital marketing strategy to drive lead generation, brand visibility, and customer engagement across international markets - Collaborate with marketing business partners and key business stakeholders to create a digital marketing roadmap aligned with business objectives - Lead and mentor a team of digital marketing specialists, fostering a high-performing, collaborative, and creative culture ✅ Digital Transformation: - Own the digital transformation agenda within marketing, identifying new digital tools and technologies and ensuring successful integration to streamline campaign execution, lead nurturing, and CRM data management - Establish KPIs to measure the effectiveness of all digital marketing activities, including lead generation, website traffic, and conversion rates ✅ Content and Website Management: - Work with content and creative teams to develop compelling, customer/broker-centric content for digital platforms, including websites, blogs, whitepapers, webinars, and case studies - Oversee the website strategy across international markets, ensuring sites are optimized for user experience, conversion, and search engine rankings ✅ Budget Management and Social Media: - Manage the digital marketing budget, ensuring cost-effective deployment of resources across channels - Manage/own the social media presence (primarily LinkedIn), including content planning, posting, and engagement with followers ✅ Data-driven Decision Making and Industry Expertise: - Champion data-driven decision-making, integrating insights and analytics into campaign strategies - Act as the digital functional expert, staying updated on digital strategies, innovation, tools, regulation, and best practices ASSUMPTION: The role requires a strong understanding of B2B digital marketing strategies, with experience in leading teams and driving growth through digital channels. Familiarity with the insurance or financial services industry is preferred. 🎯 Required Qualifications Education: - Relevant digital marketing qualifications (e.g., IDM Diploma) are preferred Experience: - Proven success in executing campaigns that drive growth and engagement in a B2B environment, ideally within insurance or financial services - Deep expertise in B2B digital marketing, with a strong understanding of marketing automation platforms (e.g., Hubspot, Marketo, Pardot) and CRM tools (e.g., Salesforce) - Proficiency in analytics tools such as Google Analytics, Hotjar, and SemRush - Experience leveraging AI technologies for targeting and optimization - Exceptional leadership and project management skills, with a proven track record of managing high-performing teams - Excellent communication and stakeholder engagement abilities, with the capacity to influence and collaborate effectively with senior stakeholders Required Skills: - Deep expertise in B2B digital marketing, with a strong understanding of marketing automation platforms and CRM tools - Proficiency in analytics tools and AI technologies for targeting and optimization - Exceptional leadership and project management skills, with a proven track record of managing high-performing teams - Excellent communication and stakeholder engagement abilities Preferred Skills: - Relevant digital marketing qualifications (e.g., IDM Diploma) - Experience in the insurance or financial services industry ASSUMPTION: The ideal candidate will have a strong background in B2B digital marketing, with experience driving growth through digital channels and managing high-performing teams. Familiarity with the insurance or financial services industry is preferred. 💰 Compensation & Benefits Salary Range: £80,000 - £100,000 per annum (based on industry standards for a Head of Digital Marketing role in London) Benefits: - 30 days holiday a year, with the option to buy up to 2 additional days - Flexible working opportunities, including part-time, job share, and compressed hours - Pension: employer contributions of 10% of basic salary - Private medical insurance for the employee and all family members - Family-friendly policies, including 26 weeks leave at full pay regardless of gender identity, sexual orientation, or how one becomes a parent - Short-term remote work abroad: up to 20 days per year to work remotely from certain locations - Sustainable investing: QBE's pension strategy supports net-zero goals by investing more in green businesses than the broader market - Cycle-to-Work: select and bike/accessories up to the value of £5,000 Working Hours: 37.5 hours per week, with flexibility to work remotely one day per week ASSUMPTION: The salary range is based on industry standards for a Head of Digital Marketing role in London, with experience level and company size taken into account. Benefits are based on QBE's "At My Best" employee benefits package. 📌 Applicant Insights 🔍 Company Context Industry: Insurance Company Size: Large (13,000+ employees) Founded: 1886 Company Description: QBE is an international insurer and reinsurer headquartered in Sydney, Australia, with local presence in 26 countries. They provide tailored solutions across commercial, personal, and specialty products, as well as risk management solutions to help individuals and businesses manage risks, build strength, and embrace change. Company Specialties: Boat Insurance, Car Insurance, Caravan Insurance, CTP & Green Slips, Home Insurance, Landlords Insurance, Motorcycle Insurance, Travel Insurance, Accident & Health, Aviation Insurance, Builders Warranty, Commercial Packages, Liability Insurance, and Professional Liability Company Website: qbeeurope.com ASSUMPTION: QBE is a large, established insurance company with a global presence and a wide range of insurance products and services. Their focus on risk management and customer-centricity sets them apart in the industry. 📊 Role Analysis Career Level: Senior Management Reporting Structure: This role reports directly to the Chief Marketing Officer and has full responsibility for digital marketing activities across international markets. Work Arrangement: Hybrid (2-3 days per week in the office, with flexibility to work remotely) Growth Opportunities: - Potential to expand the digital marketing team and take on additional responsibilities as the role evolves - Opportunities to collaborate with senior stakeholders and influence business strategy - Possibility to transition into a more senior leadership role within the marketing function or the broader organization ASSUMPTION: This role offers significant growth potential, with the opportunity to build and lead a high-performing digital marketing team, collaborate with senior stakeholders, and drive digital transformation across international markets. 🌍 Location & Work Environment Office Type: Hybrid (2-3 days per week in the office, with flexibility to work remotely) Office Location(s): 30 Fenchurch Street, London, EC3M 3BD, GB Geographic Context: - London, City of: The capital of England and the United Kingdom, known for its vibrant cultural scene, historic landmarks, and diverse neighborhoods - United Kingdom: A member state of the European Union, with a strong economy and a well-established insurance industry Work Schedule: Flexible, with the option to work remotely one day per week ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both worlds. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening 3. In-depth behavioral and technical interviews with hiring managers and team members 4. Final round interviews with senior leadership 5. Reference checks and background verification Key Assessment Areas: - Digital marketing expertise and strategy development - Leadership and team management skills - Stakeholder engagement and communication abilities - Problem-solving and analytical skills - Cultural fit and alignment with QBE's values Application Tips: - Tailor your resume and cover letter to highlight relevant digital marketing experience, leadership skills, and industry-specific achievements - Prepare for behavioral interview questions by reflecting on your past experiences and how they demonstrate the required skills and qualities - Research QBE's company culture, values, and recent projects to show your enthusiasm and understanding of the organization ATS Keywords: Digital Marketing, Head of Marketing, B2B Marketing, Marketing Strategy, Team Leadership, Stakeholder Management, Data-driven Marketing, AI in Marketing, Insurance Marketing, Financial Services Marketing ASSUMPTION: The application process is designed to assess candidates' digital marketing expertise, leadership skills, and cultural fit with QBE. Tailoring your application materials and preparing for interviews will help you stand out as a strong candidate. 🛠️ Tools & Technologies - Marketing automation platforms: Hubspot, Marketo, Pardot - CRM tools: Salesforce - Analytics tools: Google Analytics, Hotjar, SemRush - AI technologies for targeting and optimization - Collaboration and project management tools: Asana, Trello, Jira, Microsoft Teams, Slack - Content creation and management tools: WordPress, Adobe Creative Suite, Canva ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in digital marketing and project management. 👔 Cultural Fit Considerations Company Values: - Customer-centricity: Putting customers at the heart of everything they do - Integrity: Acting with honesty, fairness, and transparency in all aspects of their business - Excellence: Striving for the highest standards in their products, services, and people - Collaboration: Working together to achieve common goals and drive success - Innovation: Embracing change and continuous improvement to stay ahead in the market Work Style: - QBE values a collaborative and inclusive work environment, where employees are encouraged to share ideas, learn from one another, and work together to achieve common goals - The company fosters a culture of continuous learning and development, providing opportunities for employees to grow both personally and professionally - QBE is committed to creating a diverse and inclusive workplace, where all employees feel valued and respected Self-Assessment Questions: 1. How do you ensure that your digital marketing strategies are customer-centric and aligned with business objectives? 2. Can you provide an example of a time when you successfully managed a team to deliver a complex digital marketing project? 3. How do you approach stakeholder management, and can you share an example of a time when you effectively influenced senior stakeholders to support a digital marketing initiative? 4. How do you stay up-to-date with industry trends and best practices in digital marketing, and how do you apply this knowledge to your work? 5. Can you describe a situation where you had to navigate ambiguity or uncertainty in a digital marketing project, and how did you overcome these challenges? ASSUMPTION: QBE values a collaborative and inclusive work environment, where employees are encouraged to share ideas, learn from one another, and work together to achieve common goals. Candidates should be able to demonstrate strong leadership, communication, and stakeholder engagement skills, as well as a passion for digital marketing and a commitment to continuous learning and development. ⚠️ Potential Challenges 1. Industry-specific challenges: The insurance industry is highly regulated, and digital marketing activities must comply with strict guidelines and data protection requirements. Candidates should be prepared to navigate these complexities and ensure that all marketing campaigns adhere to relevant regulations. 2. Global marketing challenges: As the Head of Digital Marketing, you will be responsible for developing and executing digital marketing strategies across international markets. This may require understanding and adapting to regional cultural nuances, language barriers, and varying consumer behaviors. 3. Stakeholder management challenges: Collaborating with senior stakeholders and managing expectations may present challenges, particularly when driving digital transformation initiatives. Candidates should be prepared to navigate complex stakeholder relationships and influence business strategy. 4. Budget management challenges: Managing the digital marketing budget effectively may require prioritizing resources, negotiating with vendors, and making data-driven decisions to maximize ROI. Candidates should be prepared to balance cost-effectiveness with strategic investments in digital marketing channels and tools. ASSUMPTION: These challenges are inherent to the role and the industry, and candidates should be prepared to navigate them effectively to drive digital marketing success. 📈 Similar Roles Comparison 1. Head of Marketing vs. Head of Digital Marketing: While both roles involve leading marketing efforts, the Head of Digital Marketing focuses specifically on digital channels and strategies. The Head of Marketing may have broader responsibilities, including traditional marketing channels and overall marketing strategy. 2. Industry-specific context: In the insurance industry, digital marketing plays a critical role in driving customer engagement, lead generation, and brand visibility. Candidates should have a strong understanding of the unique challenges and opportunities presented by the insurance sector. 3. Career path comparison: The Head of Digital Marketing role can serve as a stepping stone to more senior leadership positions within the marketing function or the broader organization. Candidates should be prepared to take on additional responsibilities and grow with the role as the company's digital marketing efforts evolve. ASSUMPTION: Understanding the differences between similar roles and the unique context of the insurance industry will help candidates tailor their applications and interviews to highlight their relevant skills and experiences. 📝 Sample Projects 1. Website optimization project: Develop and implement a comprehensive website optimization strategy to improve user experience, conversion rates, and search engine rankings, resulting in increased traffic and customer engagement. 2. Email marketing campaign: Design and execute a targeted email marketing campaign to drive customer retention, upselling, and cross-selling opportunities, leveraging data segmentation, personalization, and automation tools. 3. Social media engagement project: Enhance QBE's social media presence by developing and executing a content strategy that increases brand awareness, drives user engagement, and generates leads, with a focus on LinkedIn as the primary platform. ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Head of Digital Marketing may oversee, from website optimization and email marketing campaigns to social media engagement and content strategy development. ❓ Key Questions to Ask During Interview 1. Role-specific questions: What are the key priorities for the first 90 days in this role? How does this role fit into the broader marketing strategy, and how will it collaborate with other marketing functions? What are the most significant digital marketing challenges facing QBE, and how can this role address them? 2. Team and culture questions: How would you describe the digital marketing team's dynamics, and how do you plan to foster a high-performing, collaborative culture? How does QBE support the professional development and growth of its digital marketing team members? What are the most important qualities you look for in a digital marketing team member, and how do you ensure that the team maintains a strong skill set and stays up-to-date with industry trends? 3. Company and industry questions: How does QBE differentiate itself in the competitive insurance market, and how can digital marketing play a role in driving this differentiation? What are the most significant industry trends and challenges in digital marketing for the insurance sector, and how can this role help QBE capitalize on opportunities and mitigate risks? How does QBE approach innovation and digital transformation, and how can this role contribute to driving change and embracing new technologies? ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company, enabling them to make informed decisions about their fit for the position and their potential to drive digital marketing success at QBE. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the following link: https://qbe.wd3.myworkdayjobs.com/QBE-Careers/job/339244 2. Tailor your resume and cover letter to highlight your relevant digital marketing experience, leadership skills, and industry-specific achievements 3. Prepare for behavioral interview questions by reflecting on your past experiences and how they demonstrate the required skills and qualities 4. Research QBE's company culture, values, and recent projects to show your enthusiasm and understanding of the organization 5. Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.