📌 Core Information
🔹 Job Title: Head of Digital Marketing
🔹 Company: NCC Group
🔹 Location: Manchester, United Kingdom (Hybrid: 2 days in office)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 days a week in office)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing a comprehensive digital marketing strategy
- Transforming the website experience to improve user engagement and conversion
- Driving inbound inquiries through targeted digital advertising campaigns
- Leveraging Account-Based Marketing (ABM) strategies to engage buying groups
- Managing and collaborating with a team of marketing professionals and agencies
ASSUMPTION: This role requires a strategic thinker with a strong understanding of B2B marketing, ABM, the buyer journey, and intent signals to succeed.
📋 Key Responsibilities
✅ Develop and execute a data-driven digital marketing strategy and roadmap to enhance the website experience, generate inbound inquiries, and support ABM initiatives.
✅ Develop ABM strategies to identify and leverage intent signals, ensuring marketing efforts engage and surround buying groups effectively.
✅ Manage targeted digital advertising campaigns across LinkedIn, Google, and programmatic platforms, optimizing for performance, ROI, and engagement with high-intent accounts.
✅ Lead the transformation of the website to improve user experience, engagement, and conversion rates, ensuring alignment with ABM and demand generation strategies.
✅ Implement robust tracking, attribution models, and analytics frameworks to measure marketing effectiveness, optimize campaigns, and inform future investments.
✅ Identify and engage key decision-makers within target accounts, ensuring marketing efforts resonate with multiple stakeholders throughout the buying cycle.
✅ Design and manage a support structure that includes a mix of agencies, in-house team members, and offshore resources to execute marketing initiatives effectively.
✅ Collaborate with the wider marketing, sales, and product teams to ensure alignment with overall go-to-market strategy and revenue goals.
✅ Leverage content marketing to nurture prospects at each stage of the buyer journey, ensuring messaging resonates with target accounts and personas.
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management, requiring strong leadership and communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. Advanced degree preferred.
Experience: Significant experience (5-10 years) in digital marketing, with a strong focus on B2B, ABM, and demand generation.
Required Skills:
- Proven ability to develop and implement successful digital marketing and ABM strategies
- Strong knowledge of digital advertising platforms (LinkedIn, Google), website optimization, intent data tools, and analytics
- Excellent communication and collaboration skills
- Strong analytical skills with the ability to interpret data and make data-driven decisions
Preferred Skills:
- Experience managing remote and offshore teams
- Familiarity with marketing automation tools and CRM systems
ASSUMPTION: Candidates should have a proven track record in B2B digital marketing and ABM, with a strong understanding of the buyer journey and intent signals.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per annum (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Competitive benefits package
- Flexible working arrangements
- Opportunities for professional development and growth
Working Hours: Full-time (37.5 hours per week), with flexible working options available
ASSUMPTION: The salary range is estimated based on industry standards for a Head of Digital Marketing role with 5-10 years of experience in the UK.
📌 Applicant Insights
🔍 Company Context
Industry: NCC Group operates in the IT Services and IT Consulting industry, focusing on security testing, software escrow, audit & compliance, and cybersecurity services.
Company Size: NCC Group has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: NCC Group was founded in 1999, with over 20 years of experience in the cybersecurity industry.
Company Description:
- NCC Group assesses, develops, and manages cyber threats across various industries, advising global technology, financial institutions, and governments on cybersecurity best practices.
- The company is passionate about making the internet safer and revolutionizing the way organizations think about cybersecurity.
- NCC Group has a global footprint with over 35 offices worldwide and employs more than 2,000 people, serving as a trusted advisor to 15,000 clients globally.
Company Specialties:
- Security Testing
- Security Software
- Software Escrow
- Audit & Compliance
- Business Analysis
- Cyber Incident Response
- Verification Testing
- Software Resilience
Company Website: https://www.nccgroupplc.com
ASSUMPTION: NCC Group's extensive experience and global presence provide a stable and innovative environment for employees to grow and succeed.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the Chief Marketing Officer (CMO) and overseeing a team of marketing professionals and agencies.
Reporting Structure: The Head of Digital Marketing will report to the CMO and manage a team of marketing professionals and agencies, with the potential to grow the team over time.
Work Arrangement: This role operates on a hybrid basis, requiring the employee to be present in the office for 2 days a week, with the remaining days worked remotely.
Growth Opportunities:
- As NCC Group continues to expand, there may be opportunities for the successful candidate to grow into a more senior role or take on additional responsibilities.
- The company offers professional development opportunities to help employees advance their careers.
ASSUMPTION: This role offers a unique opportunity for a senior marketing professional to make a significant impact on NCC Group's digital marketing efforts and contribute to the company's overall success.
🌍 Location & Work Environment
Office Type: NCC Group's offices are modern and collaborative spaces, fostering innovation and teamwork.
Office Location(s): The primary office for this role is in Manchester, with the option to work from the London office for 1 day a week.
Geographic Context:
- Manchester is a vibrant city in the North West of England, known for its rich history, cultural attractions, and thriving business community.
- The city is well-connected by public transportation, with easy access to major highways and international airports.
- Manchester offers a high quality of life, with a variety of housing options, excellent schools, and a diverse range of leisure activities.
Work Schedule: The standard workweek is Monday to Friday, with flexible working options available to accommodate individual needs.
ASSUMPTION: The hybrid work arrangement offers a good balance between collaboration and flexibility, allowing employees to make the most of their time in the office and at home.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study presentation
- Final interview with the hiring manager and/or other stakeholders
Key Assessment Areas:
- Digital marketing strategy and roadmap development
- ABM strategies and intent signal identification
- Digital advertising campaign management
- Website transformation and optimization
- Data analysis and interpretation
- Team management and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in digital marketing, ABM, and demand generation.
- Prepare examples of your past achievements in digital marketing, focusing on strategies, campaigns, and results.
- Research NCC Group and the role to demonstrate your understanding of the company and its mission.
ATS Keywords: Digital Marketing, B2B, ABM, Demand Generation, Digital Advertising, Website Optimization, Data Analytics, Team Management, Collaboration, Content Marketing
ASSUMPTION: NCC Group's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the company and the individual.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Digital advertising platforms (e.g., LinkedIn Ads, Google Ads, programmatic platforms)
- Website analytics tools (e.g., Google Analytics, Adobe Analytics)
- ABM platforms (e.g., 6sense, Bombora, Demandbase)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity: We act with honesty and transparency in all our interactions
- Collaboration: We work together to achieve our goals
- Innovation: We continuously seek new ways to improve and grow
- Expertise: We strive to be the best in our field
- Responsibility: We take ownership of our actions and their consequences
Work Style:
- Strategic: This role requires a strategic mindset to develop and implement effective digital marketing strategies.
- Collaborative: The successful candidate will work closely with various teams, including marketing, sales, and product, to ensure alignment with overall go-to-market strategy and revenue goals.
- Data-driven: Strong analytical skills are essential to interpret data, track intent signals, and make data-driven decisions.
Self-Assessment Questions:
- Do you have a proven track record in developing and implementing successful digital marketing and ABM strategies?
- Are you comfortable managing a team of marketing professionals and agencies, including remote and offshore resources?
- Do you thrive in a collaborative, data-driven environment, and are you eager to make a significant impact on NCC Group's digital marketing efforts?
ASSUMPTION: NCC Group values a diverse and inclusive work environment, seeking candidates who can contribute to and thrive in this culture.
⚠️ Potential Challenges
- Managing a team of marketing professionals and agencies, including remote and offshore resources, may present unique challenges in communication and collaboration.
- Keeping up with the latest trends and best practices in digital marketing and ABM may require continuous learning and adaptation.
- Balancing strategic planning with hands-on execution may be challenging, requiring strong time management and prioritization skills.
- Working in a hybrid environment may present challenges in maintaining a healthy work-life balance.
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position places a stronger emphasis on ABM strategies and intent signal identification, requiring a deeper understanding of B2B marketing dynamics.
- In the context of the broader cybersecurity industry, NCC Group's focus on security testing and incident response sets it apart from other IT services and consulting firms.
- Career progression in this role may involve moving into a more senior marketing position within NCC Group or transitioning into a related field, such as sales or product management.
ASSUMPTION: Understanding the unique aspects of this role and NCC Group's position in the market can help candidates tailor their application and prepare for the interview process.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy and roadmap to enhance NCC Group's website experience and drive inbound inquiries
- Implementing ABM strategies to identify and leverage intent signals, ensuring marketing efforts engage and surround buying groups effectively
- Managing targeted digital advertising campaigns across LinkedIn, Google, and programmatic platforms, optimizing for performance, ROI, and engagement with high-intent accounts
ASSUMPTION: These sample projects provide a sense of the strategic and tactical responsibilities involved in this role, highlighting the importance of both planning and execution.
❓ Key Questions to Ask During Interview
- Can you describe the current state of NCC Group's digital marketing efforts, and what specific areas you see as priorities for improvement?
- How does the marketing team collaborate with the sales and product teams to ensure alignment with overall go-to-market strategy and revenue goals?
- What opportunities exist for professional development and growth within the marketing team and NCC Group as a whole?
- How does NCC Group support work-life balance for its employees, particularly in a hybrid work environment?
- What are the most significant challenges facing the digital marketing team in the coming months, and how can this role help address them?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the NCC Group careers portal
- Tailor your resume and cover letter to highlight your relevant experience in digital marketing, ABM, and demand generation, emphasizing your strategic mindset and leadership skills.
- Prepare examples of your past achievements in digital marketing, focusing on strategies, campaigns, and results.
- Research NCC Group and the role to demonstrate your understanding of the company and its mission.
- Follow up with the hiring manager or HR team within 7 days of submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
