📌 Core Information
🔹 Job Title: Head of Digital Marketing
🔹 Company: Community Creations (spunout)
🔹 Location: Dublin, Dublin, Ireland (Hybrid)
🔹 Job Type: Full-time, Permanent
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (1 day per week in the office)
🚀 Job Overview
Key aspects of this role include:
- Leading the digital marketing strategy for spunout's services
- Managing a small team to build brand presence, trust, and drive conversions
- Overseeing digital campaigns, content distribution, and community support
- Collaborating with the Digital Content Team to create ad campaigns
ASSUMPTION: This role requires a balance of strategic thinking, team management, and hands-on digital marketing skills. The ideal candidate will have experience in digital marketing management and a strong understanding of youth culture and the mental health sector in Ireland.
📋 Key Responsibilities
✅ Digital Marketing Strategy: Drive the creation and execution of digital marketing strategy, oversee KPI measurement and reporting, ensure organization-wide alignment, and stay updated on digital marketing trends.
✅ Digital Marketing Team Management: Assume responsibility for the digital marketing team, set and measure KPIs, design workflows, conduct regular 1-to-1s, and foster a positive work environment.
✅ Digital Marketing Support: Support the Digital Marketing team in crafting and implementing social media campaigns, monitor website content and performance, and ensure SEO for all sites.
✅ Content: Oversee the creation of engaging multimedia information, support the Digital Content team in keeping platforms current, and ensure all output adheres to the spunout brand and style guidelines.
ASSUMPTION: This role involves a mix of strategic planning, team leadership, and hands-on digital marketing tasks. The successful candidate will be able to balance these responsibilities effectively.
🎯 Required Qualifications
Education: A qualification in digital marketing, communications, or a relevant field
Experience: Three years of relevant experience in digital marketing management
Required Skills:
- Proven ability to curate digital channels and support the creation of compelling and strategic content
- Track record in building engaged online communities
- Basic graphic design and video editing skills
- Understanding of youth culture and the mental health sector in Ireland
- Ability to identify and track relevant KPIs
Preferred Skills:
- Excellent ad and promotional copywriting skills
- Strong soft skills, including empathy, good listening skills, and adaptability
- Strong organizational skills, attention to detail, and the capacity to prioritize and balance conflicting demands
- Proven ability to recognize and respond to emerging trends and deliver results
ASSUMPTION: Candidates with a strong background in digital marketing management and a passion for supporting young people's mental health and wellbeing are likely to be the best fit for this role.
💰 Compensation & Benefits
Salary Range: €43,200 to €56,366 per year (Placement on scale commensurate with experience)
Benefits:
- 25 days annual leave (exclusive of public holidays)
- Financial support for further education
- Two days positive mental health leave annually
- Access to the four-day working week programme
Working Hours: Full-time, 39 hours per week
ASSUMPTION: The salary range provided is based on the internal pay grade for the role. The benefits listed are standard for the organization and may be subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services (Nonprofit)
Company Size: 11-50 employees (Close-knit team with a supportive work environment)
Founded: 2004 (Established organization with a strong reputation in the youth information and support sector)
Company Description:
- Ireland’s youth information and support platform
- Offers free, anonymous online services, including mental health information, support by text, and storytelling
- Connects users to trusted services and resources around the country
Company Specialties:
- Listings for free and affordable help services in Ireland
- Providing access to relevant, reliable, and non-judgmental information
- Promoting general wellbeing and healthy living
- Engaging with young people and providing a platform for their voices to be heard
Company Website: http://www.spunout.ie
ASSUMPTION: Working at spunout offers the opportunity to make a positive impact on young people's lives while gaining experience in the nonprofit sector.
📊 Role Analysis
Career Level: Mid-level (Requires relevant experience and offers opportunities for growth)
Reporting Structure: Reports to the Director, Digital Content (Collaborative and supportive team environment)
Work Arrangement: Hybrid (1 day per week in the office, with flexibility for remote work)
Growth Opportunities:
- Potential to grow within the digital marketing team or explore other opportunities within the organization
- Chance to develop leadership skills and gain experience in team management
- Opportunity to learn and implement new digital marketing strategies and technologies
ASSUMPTION: This role offers a unique blend of strategic, management, and hands-on responsibilities, providing ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Hybrid (Combination of remote work and on-site collaboration)
Office Location(s): Sean McBride House, 48 Fleet Street, Dublin, Dublin D2, IE
Geographic Context:
- Dublin, Ireland (Vibrant city with a strong youth culture and mental health support network)
- Close proximity to public transportation and amenities
- Access to a diverse range of cultural, social, and recreational activities
Work Schedule: Full-time, 39 hours per week (Flexible working hours and the option to participate in the four-day working week programme)
ASSUMPTION: The hybrid work arrangement offers the best of both worlds – the opportunity to work remotely and the benefits of in-person collaboration and support.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and team members
- Final interview with the Director, Digital Content
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Team management and leadership skills
- Understanding of youth culture and the mental health sector in Ireland
- Alignment with spunout's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of youth culture and the mental health sector in Ireland
- Showcase your ability to create engaging content and build online communities
- Prepare examples of your digital marketing campaigns and their outcomes
ATS Keywords: Digital Marketing, Team Management, Content Creation, SEO, Google Ads, Community Engagement, KPI Tracking, Youth Culture, Mental Health, Nonprofit
ASSUMPTION: The interview process will focus on assessing the candidate's digital marketing skills, team management abilities, and cultural fit with the organization.
🛠️ Tools & Technologies
- Google Analytics
- SEO tools (e.g., SEMrush, Ahrefs)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Graphic design tools (e.g., Canva, Adobe Creative Suite)
- Video editing tools (e.g., iMovie, Adobe Premiere Pro)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Supportive and inclusive work environment
- Focus on young people's mental health and wellbeing
- Commitment to providing relevant, reliable, and non-judgmental information
Work Style:
- Collaborative and supportive team environment
- Flexible and adaptable to changing priorities and demands
- Focused on delivering results and driving conversions
Self-Assessment Questions:
- Do I have a strong understanding of youth culture and the mental health sector in Ireland?
- Am I able to create engaging content and build online communities?
- Can I effectively manage a small team and drive progress on KPIs?
- Do I thrive in a supportive and inclusive work environment?
ASSUMPTION: Candidates who align with spunout's mission, values, and work style are likely to be the best fit for this role.
⚠️ Potential Challenges
- Balancing strategic planning with hands-on digital marketing tasks
- Managing a small team and ensuring everyone's voices are heard
- Keeping up with emerging trends and algorithm updates in digital marketing
- Working with a limited budget and resources for digital marketing campaigns
ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses on digital marketing strategies for a nonprofit organization
- Responsibilities include both strategic planning and hands-on digital marketing tasks
- Career progression may involve growing within the digital marketing team or exploring other opportunities within the organization
ASSUMPTION: This role offers a unique blend of strategic, management, and hands-on responsibilities, making it distinct from other marketing positions.
📝 Sample Projects
- Developing and executing a digital marketing strategy for a new mental health awareness campaign
- Managing a team to create engaging content and build online communities for a youth-focused event
- Optimizing website content and performance using SEO tools and Google Analytics to improve search engine rankings
ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks involved in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the key priorities for this role in the first 90 days?
- How does spunout support the professional development and growth of its employees?
- What is the company's approach to work-life balance and employee wellbeing?
- How does spunout engage with and support young people in Ireland?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Application Form
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your digital marketing campaigns and their outcomes
- Follow up with the HR team one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
