📌 Core Information
🔹 Job Title: Head of Digital Marketing
🔹 Company: PlexTrac
🔹 Location: REMOTE, Idaho (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing strategies across various channels
- Managing PPC campaigns on platforms like LinkedIn, X, Google Ads, Bing, and Reddit
- Driving organic growth through SEO and content marketing
- Growing PlexTrac's presence on cybersecurity forums and communities
- Analyzing campaign performance and optimizing budgets and targeting
ASSUMPTION: This role requires a strategic mindset and a deep understanding of digital marketing channels, with a focus on driving high-quality leads in the B2B cybersecurity space.
📋 Key Responsibilities
✅ Own and execute digital marketing strategy across channels (SEO, SEM, cybersecurity communities, and social media)
✅ Manage PPC campaigns, monitor budgets, bids, targeting, and performance
✅ Drive organic growth through on-page/off-page SEO, keyword research, technical audits, backlink building, and content recommendations
✅ Manage and grow PlexTrac's presence on cybersecurity forums and product review sites
✅ Analyze campaign metrics, optimize budgets and targeting, and present performance reports
✅ Conduct A/B and multivariate tests to refine ad copy, landing pages, and targeting strategies
✅ Work cross-functionally with content, design, and product marketing teams to align campaigns with business objectives and creative assets
✅ Drive qualified leads through targeted campaigns tailored to cybersecurity stakeholders
ASSUMPTION: This role requires a data-driven approach, strong analytical skills, and the ability to work collaboratively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of hands-on digital marketing experience, ideally in B2B cybersecurity or an agency working with security/technology clients
Required Skills:
- Expertise in Google Ads, LinkedIn Campaign Manager, HubSpot, SEMrush/Ahrefs, Reddit Metrics, and Google Analytics
- Strong grasp of SEO and Gen AI best practices
- Data-driven mindset with a passion for experimentation, continuous improvement, and clear KPIs
- Excellent written and verbal communication skills
- Experience working cross-functionally in a fast-paced SaaS environment
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with cybersecurity industry trends and buyer personas
ASSUMPTION: Candidates with a proven track record of driving high-volume, high-quality leads through paid and organic digital campaigns will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $140,000.00 - $200,000.00 per year
Benefits:
- Competitive wellness benefits including Medical, Dental, Vision, Disability, and Life
- 401(k)
- Paid Parental Leave
- Flexible work schedule - WFH, WFO
- Flexible Time Off
- World Class Culture
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is based on the typical base pay range for this role across the U.S. The specific applicable base pay range will depend on the candidate’s work location and relevant experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: PlexTrac operates in the Computer and Network Security industry, focusing on empowering security teams to identify and eliminate threats to their environments.
Company Size: PlexTrac has 51-200 employees, providing a mid-sized company environment where employees can have a significant impact on the organization's growth and success.
Founded: PlexTrac was founded in 2016, with a mission to change the paradigm around continuous security assessment and validation.
Company Description:
- PlexTrac is a cybersecurity company that enables automated reporting and tracking of cybersecurity risks, enhancing collaboration across the enterprise.
- The company takes a purple teaming approach to security, focusing on continuous assessment and validation of threats.
- PlexTrac has gained significant traction among companies and teams of all sizes, including several of the Fortune 500.
Company Specialties:
- Pentest reporting and threat exposure management
- Continuous security assessment and validation
- Collaboration and risk management across the enterprise
Company Website: plextrac.com
ASSUMPTION: PlexTrac's focus on innovation and continuous improvement creates an environment where employees can grow both personally and professionally.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Chief Marketing Officer (CMO) or another senior executive.
Reporting Structure: The Head of Digital Marketing will oversee a team of digital marketing specialists, content creators, and potentially external agencies.
Work Arrangement: This role is remote-friendly, with the option to work from home or in the office.
Growth Opportunities:
- As PlexTrac continues to grow, there will be opportunities for the Head of Digital Marketing to expand their team and take on more strategic responsibilities.
- With a strong performance, the Head of Digital Marketing may have the opportunity to move into a VP or C-level role as the company expands.
ASSUMPTION: The success of the Head of Digital Marketing will be closely tied to the growth and success of PlexTrac's digital marketing efforts, as well as the overall growth of the company.
🌍 Location & Work Environment
Office Type: PlexTrac has a physical office in Boise, Idaho, but this role can be performed remotely.
Office Location(s): 110 W Main St, Boise, Idaho 83702, US
Geographic Context:
- Boise, Idaho is a mid-sized city with a growing tech industry, offering a high quality of life with outdoor recreation opportunities and a low cost of living compared to other major tech hubs.
- The remote-friendly work arrangement allows for flexibility in location, with the opportunity to work from anywhere in the United States.
Work Schedule: The typical work schedule is Monday through Friday, with flexible hours to accommodate remote work.
ASSUMPTION: The remote-friendly work arrangement allows for a better work-life balance and the ability to attract top talent from across the country.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical interview with the Marketing team
- Final interview with the CMO or another senior executive
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Data analysis and interpretation skills
- Communication and collaboration skills
- Cultural fit and alignment with PlexTrac's values
Application Tips:
- Highlight your experience with digital marketing campaigns in the B2B cybersecurity space.
- Include specific examples of your ability to drive high-quality leads through paid and organic channels.
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role.
ATS Keywords: Digital Marketing, SEO, PPC, Google Ads, LinkedIn Campaign Manager, HubSpot, SEMrush, Ahrefs, Reddit Metrics, Google Analytics, Technical SEO, Content Optimization, Backlink Strategy, Data-Driven Mindset, Communication Skills, Cross-Functional Collaboration
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, strategic thinking, and cultural fit with PlexTrac's mission and values.
🛠️ Tools & Technologies
- Google Ads
- LinkedIn Campaign Manager
- HubSpot
- SEMrush
- Ahrefs
- Reddit Metrics
- Google Analytics
ASSUMPTION: The Head of Digital Marketing will be expected to be proficient in using these tools and technologies to execute digital marketing campaigns effectively.
👔 Cultural Fit Considerations
Company Values:
- Integrity through transparency and accountability
- Aggressive innovation
- Positively impact people
Work Style:
- Mission-oriented and collaborative
- Flexible and creative
- Detail-oriented and humble
Self-Assessment Questions:
- Do you thrive in a fast-paced, startup environment?
- Are you comfortable working remotely and collaborating with a distributed team?
- Do you align with PlexTrac's mission to empower teams to win the right cybersecurity battles?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with PlexTrac's values and work style, as well as a passion for the company's mission.
⚠️ Potential Challenges
- Managing a team and multiple projects simultaneously in a fast-paced, startup environment
- Keeping up with the latest trends and best practices in digital marketing, particularly in the B2B cybersecurity space
- Balancing the need for aggressive innovation with the need for data-driven decision-making and continuous improvement
- Ensuring a strong work-life balance while working remotely
ASSUMPTION: The Head of Digital Marketing will need to be proactive in managing their time and priorities, as well as seeking out opportunities for professional development and growth.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a deep understanding of the B2B cybersecurity industry and its buyer personas.
- Compared to other digital marketing roles, this position has a greater emphasis on driving high-quality leads through targeted campaigns tailored to cybersecurity stakeholders.
- Career progression in this role may involve moving into a VP or C-level role as PlexTrac continues to grow and expand.
ASSUMPTION: Candidates with experience in B2B cybersecurity marketing or a related field will be best equipped to succeed in this role and take advantage of its growth opportunities.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy to drive high-quality leads for PlexTrac's products and services
- Managing and optimizing PPC campaigns on LinkedIn, X, Google Ads, Bing, and Reddit to maximize ROI and minimize cost per acquisition
- Conducting keyword research and on-page/off-page SEO to improve organic search rankings and drive organic traffic to PlexTrac's website
ASSUMPTION: The Head of Digital Marketing will be expected to take ownership of these projects and drive their successful completion, with a focus on continuous improvement and optimization.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
- How does PlexTrac support the professional development and growth of its employees, particularly in the marketing department?
- What is the company's long-term vision for digital marketing, and how does this role fit into that strategy?
- How does PlexTrac measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What is the company's approach to work-life balance, particularly for remote employees?
ASSUMPTION: Asking these questions will help candidates better understand the role, the company, and the team they will be working with, as well as demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare examples of your past digital marketing campaigns and their results to showcase your expertise and achievements.
- Follow up with the PlexTrac HR team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
