📌 Core Information
🔹 Job Title: Head of Digital Marketing - Busch Group (m/w/d)
🔹 Company: Busch
🔹 Location: Maulburg, BW, 79689, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-12
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing digital marketing strategies for the Busch Group
- Leading and motivating a national and international team of digital marketing specialists
- Managing web infrastructure projects with a focus on scalability and efficiency
- Analyzing and optimizing online marketing tracking data to improve campaign performance
- Collaborating with external service providers and internal stakeholders
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing channels and tools.
📋 Key Responsibilities
✅ Develop and implement digital marketing strategies for the Busch Group, including corporate website management, tracking, social media, and digital lead tools
✅ Lead, motivate, and further develop the existing national and international digital marketing team
✅ Manage web infrastructure projects, considering budget, quality, and timelines
✅ Conceptualize end-to-end tracking and manage interfaces to measure the efficiency and effectiveness of digital marketing activities
✅ Continuously develop and optimize social media activities
✅ Collaborate with external service providers and internal stakeholders
ASSUMPION: This role involves a high level of strategic planning, team management, and cross-functional collaboration.
🎯 Required Qualifications
Education: A university degree in marketing or a related field
Experience: At least 5-10 years of relevant experience in digital marketing, preferably in a global organization
Required Skills:
- Proven expertise in SEO, SEA, performance marketing, and web analytics tools
- Strong leadership and team management skills
- Excellent knowledge of website infrastructure and CMS implementation
- Fluency in German and English
Preferred Skills:
- Experience in a B2B environment
- Knowledge of the manufacturing industry
ASSUMPTION: Candidates should have a strong background in digital marketing, with a focus on strategy development, team leadership, and project management.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (based on experience and qualifications)
Benefits:
- 30 days of vacation
- JobRad (bicycle leasing)
- Corporate Benefits program
- Sports events and team-building activities
- Company pension scheme
- Asset-building benefits
Working Hours: Full-time with flexible working hours and the option for hybrid work
ASSUMPION: The salary range is estimated based on industry standards for a senior digital marketing role in Germany. Benefits are typical for a mid-sized company in the manufacturing sector.
📌 Applicant Insights
🔍 Company Context
Industry: Machinery Manufacturing
Company Size: 1,001-5,000 employees (mid-sized)
Founded: 1963 (family-owned business)
Company Description:
- The Busch Group is a global manufacturer of vacuum pumps, vacuum systems, blowers, compressors, and gas abatement systems
- With three well-known brands under its umbrella, the group serves various industries, including semiconductors, food, analytics, chemicals, and plastics
- The Busch Group is headquartered in Maulburg, Germany, and operates 23 production plants worldwide
Company Specialties:
- Vacuum pumps and systems
- Blowers and compressors
- Gas abatement systems
- Customized vacuum solutions
- Global service network
Company Website: www.buschvacuum.com
ASSUMPTION: The Busch Group is a well-established, family-owned business with a strong global presence and a diverse product portfolio.
📊 Role Analysis
Career Level: Senior (management level)
Reporting Structure: This role reports directly to the management board and oversees the national and international digital marketing team
Work Arrangement: Hybrid (combination of on-site and remote work)
Growth Opportunities:
- Potential to shape the digital marketing strategy for a global organization
- Chance to lead and develop a national and international team
- Possibility to gain experience in a family-owned business with a strong global presence
ASSUMPION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the company's digital marketing efforts.
🌍 Location & Work Environment
Office Type: Modern, well-equipped office facilities
Office Location(s): Maulburg, BW, 79689, Germany
Geographic Context:
- Maulburg is located in the tri-country region of Germany, France, and Switzerland
- The area offers a high quality of life with easy access to nature and nearby cities
- Maulburg is well-connected by road and public transportation
Work Schedule: Flexible working hours with the option for hybrid work
ASSUMPION: The office environment is modern and well-equipped, with a flexible work schedule that caters to a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final interview with the management board
Key Assessment Areas:
- Digital marketing strategy development
- Team leadership and management skills
- Project management and organizational skills
- Analytical skills and data-driven decision-making
- Language skills (German and English)
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for behavioral and situational interview questions related to digital marketing strategy, team leadership, and project management
- Research the Busch Group and its products to demonstrate your understanding of the company and its industry
ATS Keywords: Digital Marketing, Strategy, Team Leadership, SEO, SEA, Performance Marketing, Web Analytics, CMS, Project Management, German, English
ASSUMPION: The application process is typical for a mid-sized company in the manufacturing sector, with a focus on assessing the candidate's strategic thinking, leadership skills, and digital marketing expertise.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads (SEA)
- SEMrush or similar SEO tools
- Social media management platforms (e.g., Hootsuite, Buffer)
- CMS (e.g., WordPress, Adobe Experience Manager)
- Project management tools (e.g., Asana, Trello)
ASSUMPION: The required tools and technologies are standard for digital marketing professionals, with a focus on SEO, SEA, social media management, and project management.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Reliability
- Customer focus
- Sustainability
Work Style:
- Collaborative and team-oriented
- Results-driven and performance-focused
- Flexible and adaptable
- Open and transparent communication
Self-Assessment Questions:
- Do you thrive in a dynamic, team-oriented environment?
- Are you comfortable working with a high degree of autonomy and responsibility?
- Do you have strong leadership skills and the ability to motivate and develop a team?
- Are you fluent in German and English, with excellent communication skills?
ASSUMPION: The Busch Group values a collaborative, results-driven work environment with a strong focus on innovation, quality, and customer satisfaction.
⚠️ Potential Challenges
- Managing a national and international team with varying time zones and cultural backgrounds
- Balancing strategic planning with day-to-day tactical tasks
- Keeping up with the latest digital marketing trends and technologies
- Working in a family-owned business with a strong corporate culture
ASSUMPION: These challenges can be overcome with strong leadership skills, effective communication, and a strategic mindset.
📈 Similar Roles Comparison
- This role is similar to a Senior Digital Marketing Manager or Director of Digital Marketing in a mid-sized to large organization
- Compared to other roles in the manufacturing industry, this position places a strong emphasis on digital marketing strategy and team leadership
- Career progression may include moving into a more senior role within the digital marketing function or transitioning into a general management position
ASSUMPION: This role is comparable to senior digital marketing positions in mid-sized to large organizations, with potential for career growth within the digital marketing function or into general management.
📝 Sample Projects
- Developing and implementing a global SEO strategy to improve organic traffic and search engine rankings
- Managing a team to create and execute a successful social media campaign, increasing engagement and followers
- Leading a project to migrate the corporate website to a new CMS, ensuring a seamless transition and improved user experience
ASSUMPION: These sample projects demonstrate the strategic, team leadership, and project management aspects of the role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the digital marketing team currently, and how can this role address them?
- How does the management board support the growth and development of the digital marketing team?
- What are the key priorities for the digital marketing function in the first 90 days?
- How does the company approach collaboration and knowledge-sharing between the digital marketing team and other departments?
- What opportunities are there for professional development and growth within the digital marketing function or the company as a whole?
ASSUMPION: These interview questions help assess the company's digital marketing strategy, team dynamics, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Busch Vacuum Solutions job portal
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on digital marketing strategy, team leadership, and project management
- Prepare for behavioral and situational interview questions related to digital marketing strategy, team leadership, and project management
- Research the Busch Group and its products to demonstrate your understanding of the company and its industry
- Follow up with the hiring manager, Tatjana Engel, one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
