Head of Digital PR

📌 Core Information

🔹 Job Title: Head of Digital PR

🔹 Company: Omniscient Digital

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & PR

🔹 Date Posted: July 7, 2025

🔹 Experience Level: Mid-Senior Level (5+ years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership and vision for the Digital PR department
• Team management and growth, including hiring, onboarding, and mentoring
• Cross-functional collaboration with Organic Growth Strategists, Editorial Leads, and leadership team
• Securing media placements and digital coverage to build brand authority and drive measurable results
• Driving innovation in campaign concepts and ensuring high-quality storytelling

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a proven track record in digital PR execution and team management.

📋 Key Responsibilities

✅ Develop and own the Digital PR service and strategy, aligned to client goals

✅ Lead planning, execution, and evaluation of multi-channel PR campaigns across US, UK, and global markets

✅ Drive innovation in campaign concepts, ensuring data-driven creativity and high-quality storytelling

✅ Oversee budget planning, resource allocation, and performance forecasting

✅ Manage and mentor digital PR managers and specialists, fostering a culture of excellence, ownership, and experimentation

✅ Join and lead sales calls and new business pitches, showcasing Omniscient Digital's digital PR capabilities and driving revenue growth

✅ Contribute to maintaining client relationships, defining goals, managing campaigns, delivering insights, and solving strategic challenges

✅ Create and direct the creation of outreach strategies, editorial calendars, and digital PR assets

✅ Expand and nurture relationships with journalists, editors, bloggers, and digital influencers

✅ Define and track digital PR KPIs, including links earned, media mentions, coverage authority, and SEO impact

✅ Present reports to internal stakeholders and clients with insights and future recommendations

ASSUMPTION: This role involves a mix of strategic planning, team leadership, client engagement, and campaign execution, requiring strong organizational skills and the ability to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 5+ years of experience in Digital PR, including 2+ years in a leadership or senior management role within an agency

Required Skills:

• Proven success in delivering high-quality PR campaigns with measurable impact
• Experience leading teams and influencing cross-functional initiatives
• Strong knowledge of US and UK media landscapes, with an active network of journalist and influencer contacts
• Familiarity with tools such as BuzzStream, Cision, HARO, Prowly, Ahrefs, and similar platforms
• Excellent communication skills and executive presence in client-facing roles
• Strong knowledge of SEO fundamentals and content strategy

Preferred Skills:

• Experience working with executives from marketing leaders to CEOs
• Fluency in additional languages

ASSUMPTION: Candidates should have a strong background in digital PR execution and team leadership, with a proven track record of driving measurable results.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on industry standards for a mid-senior level role in a remote-first company)

Benefits:

• Health insurance (90% of medical, dental, and vision insurance premiums paid for employees in the US)
• 401k with employer match (100% match on the first 3% of pay, then 50% match on the next 2% of pay)
• Profit share (opportunity to participate in quarterly profit share program after 1 year of employment)
• Unlimited vacation (with a recommended minimum of 14 days a year)
• Learning and development stipend ($2,000 to spend on professional development after 1 year of employment)
• Free books program (Omniscient Digital will cover the cost of a Kindle and 1 Kindle book a month)
• Networking stipend ($50 per month to spend on coffee or lunch for professional networking)
• 100% remote flexibility
• Annual offsites (meet and work with team members in person, usually in an interesting location)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for a mid-senior level role in a remote-first company. Benefits are comprehensive and designed to support employee growth and well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Omniscient Digital operates in the Business Consulting and Services industry, focusing on demand generation, content strategy, content marketing, and SEO for B2B SaaS companies.

Company Size: Omniscient Digital is a small company with 11-50 employees, offering ample opportunities for responsibility and growth.

Founded: Omniscient Digital was founded in 2019 and is headquartered in Austin, TX, with additional locations in Boston, MA, Chicago, IL, and Bangkok, TH.

Company Description:

• Omniscient Digital partners with ambitious B2B brands to drive attributable organic growth
• The company uses a qualitative and quantitative research process (OmniscientX) to develop custom strategies that index on a brand's unique strengths and attributes
• Omniscient Digital helps build content production operations that balance quality content with high velocity and optimizes content across the customer journey to fill pipelines with qualified leads and users

Company Specialties:

• Demand generation
• Content strategy
• Content marketing
• SEO

Company Website: beomniscient.com

ASSUMPTION: Omniscient Digital is a growing, innovative agency that values experimentation, agility, and a culture of building and shipping. The company works with ambitious B2B brands to drive organic growth through a combination of strategy, content, and SEO.

📊 Role Analysis

Career Level: This role is at the mid-senior level, offering ample opportunities for growth and leadership within the Digital PR department and the broader organization.

Reporting Structure: The Head of Digital PR will report directly to the leadership team and collaborate cross-functionally with Organic Growth Strategists, Editorial Leads, and other department heads.

Work Arrangement: This role is fully remote, with the option to work from anywhere in the United States.

Growth Opportunities:

• Leading and scaling the Digital PR function
• Expanding Omniscient Digital's client base and revenue streams
• Contributing to the development of new services and internal tools
• Potential career progression to a VP or C-level role within the organization

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to shape the Digital PR department, drive revenue growth, and contribute to the broader success of Omniscient Digital.

🌍 Location & Work Environment

Office Type: Fully remote (with annual offsites for team-building and collaboration)

Office Location(s): United States (with team members based in Austin, TX; Boston, MA; Chicago, IL; and Bangkok, TH)

Geographic Context:

• The United States offers a large talent pool and diverse markets for digital PR campaigns
• The remote work arrangement allows for flexibility and work-life balance
• Annual offsites provide opportunities for in-person collaboration and team-building

Work Schedule: Full-time (40 hours per week), with flexible hours and a focus on results and outcomes

ASSUMPTION: The fully remote work arrangement and annual offsites strike a balance between flexibility, collaboration, and work-life balance for employees.

💼 Interview & Application Insights

Typical Process:

• Application review and initial screening
• Phone or video call with the hiring manager
• In-depth interview with the leadership team
• Final round interview with the CEO
• Reference checks and background verification
• Job offer and onboarding

Key Assessment Areas:

• Digital PR expertise and campaign development skills
• Leadership and team management abilities
• Communication and presentation skills
• Strategic thinking and problem-solving capabilities
• Cultural fit and alignment with Omniscient Digital's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your digital PR experience, leadership skills, and relevant achievements
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership style, and cultural fit
• Be ready to discuss your approach to digital PR campaign development, media relations, and analytics
• Demonstrate your understanding of Omniscient Digital's mission, values, and unique selling proposition

ATS Keywords: Digital PR, Head of Digital PR, Leadership, Team Management, Campaign Development, Media Relations, Analytics, SEO, Content Strategy, Communication Skills, Client Engagement, Strategic Thinking

ASSUMPTION: The interview process will focus on assessing the candidate's digital PR expertise, leadership skills, and cultural fit with Omniscient Digital's values and mission.

🛠️ Tools & Technologies

• BuzzStream
• Cision
• HARO
• Prowly
• Ahrefs
• SEMrush
• Google Analytics
• Asana
• Slack

ASSUMPTION: Familiarity with these tools is preferred, but not required. The ideal candidate will be eager to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Be lean and agile
• Embrace experimentation and innovation
• Build and ship
• Focus on results and outcomes
• Collaborate and communicate openly
• Continuously learn and improve

Work Style:

• Results-driven and outcome-focused
• Adaptable and comfortable with change
• Strong communicator and collaborator
• Proactive and self-motivated
• Comfortable working remotely and managing priorities independently

Self-Assessment Questions:

• How do you align with Omniscient Digital's values, particularly 'be lean and agile' and 'embrace experimentation and innovation'?
• Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
• How do you prioritize and manage your workload when working remotely, and how do you ensure you're meeting your goals and deadlines?

ASSUMPTION: Candidates should be able to demonstrate a strong fit with Omniscient Digital's values and work style, with a focus on adaptability, results-driven mindset, and strong communication skills.

⚠️ Potential Challenges

• Managing a remote team and fostering a culture of excellence and ownership
• Balancing strategic planning, team leadership, and campaign execution responsibilities
• Adapting to a fast-paced, growing agency environment
• Meeting and exceeding client expectations in a remote work setting

ASSUMPTION: These challenges require strong leadership, adaptability, and a results-driven mindset to overcome successfully.

📈 Similar Roles Comparison

• Compared to traditional agency roles, this position offers more strategic leadership and growth opportunities
• Unlike in-house roles, this position provides exposure to a diverse range of clients and industries
• Compared to corporate roles, this position offers more flexibility and the ability to shape the Digital PR department's strategy and growth

ASSUMPTION: This role offers unique advantages and challenges compared to similar positions in the industry.

📝 Sample Projects

• Developing and executing a global digital PR campaign for a B2B SaaS client, targeting key media outlets and influencers in the US, UK, and APAC regions
• Creating and implementing a digital PR strategy for a startup client, focusing on building brand awareness and driving traffic to their website
• Managing a team of digital PR specialists to secure high-authority backlinks and media mentions for a portfolio of B2B SaaS clients

ASSUMPTION: These sample projects demonstrate the range of responsibilities and leadership opportunities available in this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the Digital PR department, and how can this role help address them?
• How does Omniscient Digital support the growth and development of its team members?
• What are the most important qualities and skills for success in this role, according to the leadership team?
• How does Omniscient Digital approach remote work and team collaboration, and what tools do they use to facilitate communication and productivity?
• What are the most rewarding aspects of working at Omniscient Digital, according to current team members?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about your fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.ashbyhq.com/omniscient/d28939f4-8d3f-4979-a081-07e614ded513
• Tailor your resume and cover letter to highlight your digital PR experience, leadership skills, and relevant achievements
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership style, and cultural fit
• Demonstrate your understanding of Omniscient Digital's mission, values, and unique selling proposition
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.