Head of Direct to Consumer Marketing DACH

📌 Core Information

🔹 Job Title: Head of Direct to Consumer Marketing DACH

🔹 Company: Zattoo

🔹 Location: Zürich, Switzerland

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 13, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Office & Remote)

🚀 Job Overview

Key aspects of this role include:

• Leading all Direct to Consumer marketing activities in Switzerland, Germany, and Austria
• Influencing subscriber growth and TV experience for millions of users
• Developing and implementing a comprehensive marketing strategy
• Managing a team of 9 marketing specialists across various disciplines
• Collaborating with cross-functional teams to drive growth and improve user experience

ASSUMPTION: This role requires a strategic mindset, data orientation, and strong communication skills to lead the marketing team and drive growth across multiple markets.

📋 Key Responsibilities

✅ Develop and execute marketing strategies to drive subscriber growth and strengthen brand awareness

✅ Manage marketing budget and track KPIs to measure success and optimize campaigns

✅ Lead and mentor a team of 9 marketing specialists, fostering a collaborative and innovative environment

✅ Collaborate with cross-functional teams, including content, customer service, business development, and product teams

✅ Stay up-to-date with industry trends and adapt marketing strategies to leverage emerging technologies and channels

ASSUMPTION: The ideal candidate will have experience in subscription-based businesses, with a strong focus on customer acquisition, retention, and growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 7+ years of marketing experience, with at least 3 years in a leadership role

Required Skills:

• Proven track record in subscription-based marketing, with a focus on customer acquisition and retention
• Strategic thinking and data orientation
• Strong communication, presentation, and project management skills
• Fluency in German and English (English as primary company language)
• Experience with AI tools and agile marketing

Preferred Skills:

• Experience in the DACH region and relevant market knowledge
• Knowledge of the TV streaming industry
• Familiarity with KI tools and marketing automation

ASSUMPTION: Candidates with experience in digital media, telecommunications, or retail subscription-based businesses will have a strong foundation for success in this role.

💰 Compensation & Benefits

Salary Range: CHF 120,000 - 160,000 per year (Based on industry standards for a Head of Marketing role in the DACH region)

Benefits:

• Competitive salary
• 27 days vacation plus holidays
• Flexible working hours and remote work options (up to 8 weeks per year)
• Free access to TV streaming
• Individual training budget
• German language courses
• Team sports, health checks, organic fruit, and vegan options
• Climate neutrality and social events

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options

ASSUMPTION: The salary range is estimated based on industry standards for a Head of Marketing role in the DACH region, with consideration for the required experience level and the company's size.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting, with a focus on TV streaming and advertising

Company Size: 201-500 employees, providing a stable yet flexible work environment

Founded: 2005, with a history of innovation and growth in the TV streaming industry

Company Description:

• One of the leading TV streaming providers in Europe, serving both B2B and DTC markets
• Offers a variety of TV channels and video-on-demand content across multiple devices
• Actively promotes sustainability and climate neutrality

Company Specialties:

• IPTV, advertising, TV, streaming, and TV-as-a-Service

Company Website: http://www.zattoo.com/company

ASSUMPTION: Zattoo's focus on innovation, sustainability, and employee well-being makes it an attractive employer in the tech industry.

📊 Role Analysis

Career Level: Senior management, with the opportunity to shape the company's marketing strategy and drive growth

Reporting Structure: Reports directly to the Senior Management team, with the opportunity to collaborate with various departments

Work Arrangement: Hybrid, with a mix of on-site and remote work, allowing for flexibility and work-life balance

Growth Opportunities:

• Potential to expand the marketing team and take on additional responsibilities
• Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
• Chance to grow with the company as it continues to expand and innovate in the TV streaming industry

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a focus on employee well-being

Office Location(s): Zürich, Switzerland, with additional offices in Berlin, Germany

Geographic Context:

• Zürich is a vibrant, multicultural city with a high quality of life
• The city offers a mix of urban and natural environments, with easy access to outdoor activities
• Zattoo's offices are centrally located, with convenient public transportation options

Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options

ASSUMPTION: Zattoo's offices provide a modern, collaborative work environment that fosters creativity and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site or virtual interview with the hiring manager and team members
• Final interview with senior management

Key Assessment Areas:

• Strategic thinking and data orientation
• Communication and presentation skills
• Leadership and team management abilities
• Industry knowledge and marketing expertise

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of your marketing strategies and campaigns, focusing on customer acquisition, retention, and growth
• Research Zattoo's marketing strategies and be prepared to discuss how you can contribute to their success

ATS Keywords: Marketing strategy, customer acquisition, customer retention, marketing KPIs, team management, cross-functional collaboration, TV streaming, DACH region

ASSUMPTION: Zattoo's interview process is designed to assess the candidate's strategic thinking, communication skills, and marketing expertise, with a focus on driving growth and improving user experience.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• AI tools for marketing analysis and optimization
• Social media management platforms (e.g., Hootsuite, Buffer)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)

ASSUMPTION: The ideal candidate will have experience with marketing automation tools, AI tools, and analytics platforms to drive data-informed decision-making and optimize marketing campaigns.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous learning
• Responsibility and sustainability
• Collaboration and teamwork

Work Style:

• Agile and data-driven approach to marketing
• Collaborative and inclusive team environment
• Focus on work-life balance and employee well-being

Self-Assessment Questions:

• How do you stay up-to-date with industry trends and adapt your marketing strategies accordingly?
• Can you provide an example of a successful marketing campaign you've led, and how you measured its impact?
• How do you foster a collaborative and innovative work environment, and how do you support the growth and development of your team members?

ASSUMPTION: Zattoo values candidates who are innovative, responsible, and collaborative, with a strong focus on continuous learning and employee well-being.

⚠️ Potential Challenges

• Managing a team across multiple markets, with varying cultural and linguistic considerations
• Balancing short-term marketing goals with long-term strategic objectives
• Adapting to the evolving TV streaming landscape and emerging technologies
• Maintaining a strong work-life balance while managing a hybrid work arrangement

ASSUMPTION: The ideal candidate will be able to navigate these challenges effectively, leveraging their strategic thinking, communication skills, and marketing expertise to drive growth and improve user experience.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on customer acquisition, retention, and growth in the subscription-based TV streaming industry
• While the role shares similarities with other marketing leadership positions, the unique focus on the DACH region and subscription-based business model sets it apart
• Career progression in this role may involve expanding the marketing team, taking on additional responsibilities, or transitioning to a more senior leadership position within the company

ASSUMPTION: Candidates with experience in subscription-based marketing, with a focus on customer acquisition and retention, will be well-suited to this role and its unique challenges and opportunities.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to drive subscriber growth in the DACH region
• Launching targeted marketing campaigns to improve customer retention and reduce churn
• Collaborating with cross-functional teams to optimize user experience and improve customer satisfaction

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role, with a focus on driving growth and improving user experience.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does Zattoo support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the TV streaming industry, and how does Zattoo plan to address them?
• How does Zattoo measure the success of its marketing campaigns, and how do you use data to inform decision-making?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?

ASSUMPTION: These questions are designed to provide insight into the role's priorities, the company's culture, and its approach to marketing and employee development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of your marketing strategies and campaigns, focusing on customer acquisition, retention, and growth
• Research Zattoo's marketing strategies and be prepared to discuss how you can contribute to their success
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.