Head of Direct to Consumer Marketing DACH

📌 Core Information

🔹 Job Title: Head of Direct to Consumer Marketing DACH

🔹 Company: Zattoo

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: June 13, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Berlin-based with remote work options)

🚀 Job Overview

Key aspects of this role include:

• Leading all Direct to Consumer marketing activities in Switzerland, Germany, and Austria
• Influencing subscriber growth and TV experience for millions of users
• Developing and implementing a data-driven marketing strategy across all disciplines
• Managing a team of 9 marketing specialists and collaborating with other departments
• Operating with a high degree of independence and driving innovative, cost-efficient solutions

ASSUMPTION: This role requires a strategic mindset, data orientation, and strong communication skills to succeed in a fast-paced, growing environment.

📋 Key Responsibilities

✅ Develop and execute marketing strategies to drive subscriber growth, brand awareness, and customer loyalty across the DACH region

✅ Manage marketing budget and track KPIs to measure success and optimize performance

✅ Lead, mentor, and collaborate with a team of 9 marketing specialists across various disciplines

✅ Work cross-functionally with content, customer service, business development, and product teams to align marketing efforts

✅ Stay updated on industry trends and competitors, and adapt strategies as needed

ASSUMPTION: This role involves a high level of autonomy and requires strong project management, communication, and leadership skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 7+ years of marketing experience, with at least 3 years in a leadership role, preferably in subscription-based businesses

Required Skills:

• Strategic thinking and data orientation
• Strong communication, presentation, and project management skills
• Pragmatic, customer-focused approach
• Fluency in German and English (German as primary language)
• Experience with AI tools and agile marketing

Preferred Skills:

• Experience in the DACH market and relevant network
• Knowledge of the TV streaming industry
• Familiarity with KI tools

ASSUMPTION: Candidates with experience in digital media, telecommunications, or retail subscription businesses may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (based on experience and market standards for the role and location)

Benefits:

• Competitive salary
• 30 days vacation plus holidays
• Flexible working hours and remote work options (up to 8 weeks per year)
• Free access to TV streaming
• Individual training budget
• German language courses
• Team sports, health checks, organic fruit, and vegan options
• Climate-neutral operations, discounted public transport tickets, and free bike rental
• Social events, including a monthly team lunch, hauseigene bar (Zaloon), and annual off-site event

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The salary range is estimated based on market standards for the role, experience level, and location. Actual salary may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting, with a focus on TV streaming and TV-as-a-Service

Company Size: 201-500 employees, providing a stable yet flexible work environment

Founded: 2005, with a history of innovation and growth in the TV streaming industry

Company Description:

• One of the leading TV streaming providers in Europe, serving both B2B and DTC markets
• Offers a variety of TV channels and video-on-demand content across multiple devices
• Acts responsibly, with a focus on reducing its carbon footprint and operating a data center directly in a wind turbine

Company Specialties:

• IPTV, advertising, TV, streaming, and TV-as-a-Service

Company Website: http://www.zattoo.com/company

ASSUMPTION: Zattoo is a growing company that values innovation, creativity, and continuous learning.

📊 Role Analysis

Career Level: Senior management, with the opportunity to shape the future of the company's marketing efforts

Reporting Structure: Reports directly to the Senior Management team, with a team of 9 marketing specialists

Work Arrangement: Hybrid, with a Berlin-based office and remote work options (up to 8 weeks per year)

Growth Opportunities:

• Potential to grow within the marketing department or across other departments within the company
• Opportunities to work on high-impact projects and drive innovation in the TV streaming industry
• Chance to develop leadership and mentoring skills by managing a team of marketing specialists

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a lasting impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Berlin

Office Location(s): Baslerstrasse 60, Zürich, 8048, CH; Sonnenallee 223a, Berlin, 12059, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry
• Zattoo's offices are located in central areas with easy access to public transportation
• The company offers discounted public transport tickets and a free bike rental program

Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: Zattoo's offices provide a collaborative, inclusive work environment that supports employees' well-being and productivity.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• On-site interview with the senior management team
• Final decision and job offer

Key Assessment Areas:

• Strategic thinking and data orientation
• Communication and presentation skills
• Leadership and team management abilities
• Cultural fit and alignment with Zattoo's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your past marketing campaigns and their results
• Research Zattoo's company culture and be ready to discuss how your values align with theirs

ATS Keywords: Marketing strategy, subscriber growth, brand awareness, customer loyalty, marketing budget, KPIs, team leadership, cross-functional collaboration, TV streaming, DACH region

ASSUMPTION: Zattoo's application process is designed to assess candidates' strategic thinking, communication skills, and cultural fit for the role and company.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Zattoo uses industry-standard marketing and project management tools to support its marketing efforts and team collaboration.

👔 Cultural Fit Considerations

Company Values:

• Empowerment: Zattoo encourages employees to take ownership and initiative
• Continuous learning: The company fosters a culture of growth and development
• Responsibility: Zattoo acts responsibly and takes active steps to reduce its carbon footprint

Work Style:

• Collaborative: Zattoo encourages teamwork and cross-functional collaboration
• Agile: The company embraces change and adapts quickly to new situations
• Inclusive: Zattoo values diversity and fosters an inclusive work environment

Self-Assessment Questions:

• How do your personal values align with Zattoo's company values?
• How have you demonstrated your ability to lead and mentor a team in a previous role?
• How do you approach continuous learning and professional development?

ASSUMPTION: Zattoo seeks candidates who are a strong cultural fit, with a passion for learning, collaboration, and responsibility.

⚠️ Potential Challenges

• Managing a team with diverse skills and backgrounds
• Balancing strategic thinking with day-to-day tactical marketing tasks
• Adapting to a fast-paced, growing environment with changing priorities
• Navigating a hybrid work arrangement and managing remote team members

ASSUMPTION: These challenges can be overcome with strong leadership, communication, and project management skills.

📈 Similar Roles Comparison

• This role is unique in its focus on the DACH region and the opportunity to shape marketing strategies for a growing TV streaming provider
• Compared to other marketing leadership roles, this position offers a high degree of autonomy and the chance to drive innovation
• Career progression may involve moving into a broader marketing or general management role within the company

ASSUMPTION: This role offers a unique opportunity to make a significant impact on the company's success and growth.

📝 Sample Projects

• Developing and executing a marketing campaign to drive subscriber growth in a specific market segment
• Conducting market research and analyzing data to inform marketing strategies
• Managing a team to create and implement a marketing plan for a new product launch

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's long-term marketing strategy?
• What are the key priorities for the first 90 days in this role?
• How does Zattoo support the professional development of its marketing team members?
• What are the biggest challenges facing the marketing department, and how can this role address them?
• How does Zattoo foster a culture of collaboration and innovation within its marketing team?

ASSUMPTION: These questions demonstrate your interest in the role, the company, and its long-term success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your past marketing campaigns and their results
• Research Zattoo's company culture and be ready to discuss how your values align with theirs
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.