📌 Core Information
🔹 Job Title: Head of E-commerce Marketing
🔹 Company: IntelliPro Group Inc.
🔹 Location: Remote in USA / Beijing
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (with occasional travel to Beijing)
🚀 Job Overview
Key aspects of this role include:
- Developing and leading the North American e-commerce operations strategy for the collectible toy category
- Analyzing consumer behavior and optimizing app features to improve user engagement
- Executing localized and culturally relevant marketing campaigns across digital and physical channels
- Building and managing an operations analytics system to inform growth and optimization decisions
- Collaborating with cross-functional teams to drive business growth and achieve strategic objectives
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a deep understanding of North American consumer culture and youth trends.
📋 Key Responsibilities
✅ Develop and lead the North American e-commerce operations strategy for the collectible toy category
✅ Analyze North American consumer behavior and optimize app features to improve user engagement
✅ Execute localized and culturally relevant marketing campaigns across digital and physical channels
✅ Build and manage an operations analytics system to inform growth and optimization decisions
✅ Collaborate with cross-functional teams to drive business growth and achieve strategic objectives
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
Experience: 5+ years of North America-focused e-commerce operations experience, with at least 3 years in the collectible toy or lifestyle sectors.
Required Skills:
- Proven experience in e-commerce operations and marketing strategy
- Strong analytical skills and data-driven decision-making
- Excellent communication and stakeholder management skills
- Fluency in English, additional languages a plus
- Proficient in marketing analytics tools and CRM software
Preferred Skills:
- Experience with multi-channel marketing strategy and campaign execution
- Familiarity with the collectible toy industry and youth culture trends
- Working knowledge of Chinese language and culture
ASSUMPTION: Candidates with experience in both North American and Chinese markets may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: USD $280,000 - $430,000 per year
Benefits:
- Comprehensive benefits package, subject to eligibility
- Opportunities for professional development and career growth
- Competitive salary and performance-based bonuses
Working Hours: Full-time, with flexible hours and occasional travel to Beijing
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Staffing and Recruiting, with a focus on IT services and HR solutions
Company Size: 501-1,000 employees, with a dynamic presence in over 160 countries
Founded: 2009, with headquarters in Santa Clara, California
Company Description:
- IntelliPro Group Inc. is a global leader in talent acquisition and HR solutions, committed to delivering unparalleled service to clients, fostering employee growth, and building enduring partnerships
- The company offers a wide range of services, including executive search, recruiting, consulting, outsourcing, staff augmentation, training, and comprehensive HR services
- IntelliPro is dedicated to understanding its clients' career aspirations and embraces diversity and inclusivity in its hiring and interview processes
Company Specialties:
- Executive Search
- Recruiting
- Consulting
- Outsourcing
- Staff Augmentation
- Training
- Comprehensive HR Services
Company Website: http://intelliprogroup.com/
ASSUMPTION: IntelliPro Group Inc. is a well-established company with a strong global presence and a commitment to diversity and inclusivity.
📊 Role Analysis
Career Level: Senior-level role, reporting directly to the regional vice president or a similar executive
Reporting Structure: This role may oversee a team of marketing specialists and coordinators, depending on the organization's structure
Work Arrangement: Remote with occasional travel to Beijing, with flexible hours and a focus on results-driven performance
Growth Opportunities:
- Potential career progression to regional or global marketing leadership roles
- Expansion of responsibilities based on successful performance and business growth
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote, with occasional travel to Beijing
Office Location(s): 3120 Scott Blvd, Ste 301, Santa Clara, California 95054, US; 10900 NE 8th St, 10th Floor, Suit 21, Bellevue, WA 98004, US
Geographic Context:
- Santa Clara, California: A tech hub with a diverse population and a high cost of living
- Beijing, China: A major global city with a rich cultural heritage and a significant tech industry
Work Schedule: Full-time, with flexible hours and occasional travel to Beijing
ASSUMPTION: The remote work arrangement offers a high degree of flexibility, but may require occasional travel to Beijing for meetings and events.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the regional vice president or a similar executive
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Communication and stakeholder management skills
- Cultural competency and understanding of North American consumer behavior
- Marketing campaign planning and execution
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and cultural competency
- Be ready to discuss your understanding of the collectible toy industry and youth culture trends
- Demonstrate your ability to work effectively in a remote and flexible work environment
ATS Keywords: E-commerce Operations, Marketing Strategy, Consumer Behavior, Youth Culture, Digital Commerce, Marketing Campaigns, Data Analysis, CRM Software
ASSUMPTION: The interview process may include assessments of your technical skills, as well as your cultural fit and ability to work effectively in a remote and flexible work environment.
🛠️ Tools & Technologies
- Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite
- Google Workspace
ASSUMPTION: The required tools and technologies may vary depending on the company's specific needs and preferences.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric approach
- Integrity and ethical behavior
- Collaboration and teamwork
- Continuous learning and improvement
- Diversity, equity, and inclusion
Work Style:
- Results-driven and performance-focused
- Adaptable and flexible in a dynamic work environment
- Strong communication and collaboration skills
- Ability to work independently and manage multiple priorities
- Cultural competency and understanding of North American consumer behavior
Self-Assessment Questions:
- How do you approach understanding and adapting to different cultural contexts in your marketing strategies?
- Can you provide an example of a successful marketing campaign you've led, and how you tailored it to a specific cultural or regional audience?
- How do you balance multiple priorities and stakeholders in a remote and flexible work environment?
ASSUMPTION: Candidates who align with IntelliPro's values and work style, and demonstrate strong cultural competency and adaptability, will be most successful in this role.
⚠️ Potential Challenges
- Managing a remote team and collaborating with cross-functional teams across different time zones
- Balancing multiple priorities and stakeholders in a dynamic and fast-paced work environment
- Adapting to cultural and regional differences in consumer behavior and marketing strategies
- Occasional travel to Beijing for meetings and events
ASSUMPTION: These challenges can be mitigated with strong communication, collaboration, and project management skills, as well as a deep understanding of North American consumer culture and youth trends.
📈 Similar Roles Comparison
- This role is unique in its focus on the collectible toy industry and North American consumer behavior, but shares similarities with other senior-level marketing roles in e-commerce and digital commerce
- Unlike other roles, this position requires a strong understanding of both North American and Chinese markets, as well as occasional travel to Beijing
- Career progression in this role may lead to regional or global marketing leadership positions, rather than vertical specialization within the collectible toy industry
ASSUMPTION: Candidates with experience in both North American and Chinese markets, as well as a strong understanding of the collectible toy industry, will be best suited for this role.
📝 Sample Projects
- Developing and executing a marketing campaign targeted at North American youth for a new collectible toy product launch
- Analyzing consumer behavior data to optimize app features and improve user engagement
- Building and managing an operations analytics system to inform growth and optimization decisions for the North American market
ASSUMPTION: These sample projects illustrate the strategic, analytical, and tactical aspects of the role, and demonstrate the impact the successful candidate can make in this position.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the North American market and how this role fits into that strategy?
- How does the company support work-life balance for remote employees, especially those working across different time zones?
- Can you provide examples of successful marketing campaigns the company has executed in the North American market, and how they were tailored to the regional audience?
- How does the company approach diversity, equity, and inclusion in its hiring and employee development processes?
- What opportunities are there for professional growth and development within the company, and specifically within this role?
ASSUMPTION: Asking these questions demonstrates your interest in the company's long-term success and your commitment to understanding the role's context and requirements.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and cultural competency
- Research the company and the collectible toy industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager within one week of submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
