Head of Face-to-Face Marketing

📌 Core Information

🔹 Job Title: Head of Face-to-Face Marketing

🔹 Company: Renuity

🔹 Location: Houston, Texas, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 27, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and scaling direct, in-person marketing efforts across retail, events, and canvassing channels
• Overseeing team performance and developing scalable programs
• Maintaining strategic partnerships to drive lead generation and revenue growth
• Managing budgets and ensuring efficient spend
• Collaborating cross-functionally with various teams to align messaging, targets, and customer experience

ASSUMPTION: This role requires a strategic and hands-on leader with a proven track record in face-to-face marketing to drive results and manage large teams.

📋 Key Responsibilities

✅ Design and implement integrated lead generation strategies across retail, events, and canvassing channels to support sales pipeline goals

✅ Manage and mentor a multi-tiered team of regional managers, market managers, and lead generators, ensuring alignment with KPIs and performance standards

✅ Collaborate with the talent acquisition team on recruitment and directly oversee the training process of field staff to ensure success of new-hires and reduce turnover rates

✅ Track and analyze performance metrics for each vertical, leveraging a data-driven approach to continuously optimize strategy and execution

✅ Develop scalable and repeatable processes for in-person marketing campaigns, ensuring consistency, compliance, and quality of execution

✅ Own the budget for all F2F marketing programs, ensuring efficient spend to achieve desired marketing cost

✅ Work closely with Call Center, Sales, Operations, and Brand teams to align messaging, targets, and customer experience

ASSUMPTION: This role requires a strong operational mindset with experience building scalable processes and systems, with a track record of increasing lead volume while improving efficiency through program improvements.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: At least 5-10 years of leadership experience in Face-to-Face lead acquisition with regional or national scope (Preferred industry experience: home-improvement, solar, telco or similar high ticket B2C)

Required Skills:

• Proven track record of managing large, distributed teams and delivering lead generation results in face-to-face channels
• Data-driven, with experience using analytics to drive decisions and performance
• Talent Management expertise with a proven playbook for recruiting, onboarding, and retaining high-energy canvass, retail and event promoters at scale
• Strong operational mindset with experience building scalable processes and systems
• Excellent leadership, communication, and cross-functional collaboration skills
• Willingness to travel as needed to support field teams and campaigns
• Hands-on Leader who regularly spends time in the field coaching and demonstrating lead generation
• Tech savvy leader who can implement and optimize technology to improve success with field-marketing applications, digital lead generation tools, geo-fencing, and CRM attribution
• Financially literate, P&L owner who can drive cost efficiency with the ability to model ROI scenarios for new markets and events

Preferred Skills:

• Spanish

ASSUMPTION: Candidates with experience in home-improvement, solar, telco, or similar high-ticket B2C industries will have a strong understanding of the target market and customer base.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Head of Marketing role with 5-10 years of experience in the home improvement industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on home improvement services

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for field work and campaign needs

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the home improvement industry. Actual compensation may vary based on experience, skills, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services, specifically home improvement

Company Size: 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and impact

Founded: 2018 (Based on LinkedIn data, although the company website does not list a specific founding date)

Company Description:

• Renuity is a national leader in the direct-to-consumer home improvement industry, dedicated to transforming spaces and enhancing lives
• Operates under the Renuity brand and through a network of trusted regional companies
• Backed by private equity and focused on unifying brands, streamlining operations, and delivering exceptional service to homeowners nationwide

Company Specialties:

• Home improvement services, including windows, baths, kitchens, and roofing
• Direct-to-consumer marketing and sales strategies
• Strategic acquisitions and growth

Company Website: www.renuityhome.com

ASSUMPTION: Renuity's focus on growth and expansion provides opportunities for career advancement and professional development.

📊 Role Analysis

Career Level: Mid to Senior-level management role, with potential for growth into a VP or Director-level position

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and oversees regional managers, market managers, and lead generators

Work Arrangement: On-site, with flexibility for field work and campaign needs

Growth Opportunities:

• Potential to advance to a VP or Director-level position within the marketing department
• Opportunities to expand the F2F marketing team and take on additional responsibilities
• Chance to gain experience in strategic planning, budget management, and cross-functional collaboration

ASSUMPTION: This role offers a unique opportunity to lead a critical function within the company and make a significant impact on its growth and success.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a collaborative and dynamic work environment

Office Location(s): 1447 S Tryon St, Charlotte, North Carolina 28203, US

Geographic Context:

• Houston, Texas, is the fourth-most populous city in the United States, with a diverse and growing economy
• The city offers a mix of urban and suburban living options, with a range of housing prices and neighborhoods
• Houston has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for field work and campaign needs

ASSUMPTION: The Houston office provides a central location for managing field teams and campaigns across the southern region of the United States.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Talent Acquisition team
• In-depth interview with the hiring manager (Head of Marketing) and potential team members
• Case study or presentation to assess strategic thinking and problem-solving skills
• Final interview with the Chief Marketing Officer (CMO)

Key Assessment Areas:

• Leadership and team management skills
• Strategic thinking and problem-solving abilities
• Data-driven decision-making and analytical skills
• Cross-functional collaboration and communication skills
• Industry-specific knowledge and experience

Application Tips:

• Highlight your proven track record in face-to-face marketing and team leadership
• Tailor your resume to emphasize relevant skills and experiences, such as data-driven decision-making, program development, and budget management
• Prepare a compelling cover letter that demonstrates your understanding of the role and your enthusiasm for the opportunity
• If applicable, provide examples of successful F2F marketing campaigns or projects you've led

ATS Keywords: Face-to-Face Marketing, Lead Generation, Team Management, Data-Driven Decision Making, Program Development, Budget Management, Cross-Functional Collaboration, Home Improvement, Solar, Telco, High Ticket B2C

ASSUMPTION: Renuity's hiring process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit for the organization.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Field marketing applications (e.g., Eventbrite, Meetup)
• Geo-fencing and location-based marketing tools (e.g., Geofli, Placeable)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Prioritizing the needs and satisfaction of customers
• Collaborative: Working together to achieve common goals and drive success
• Innovative: Continuously seeking new and better ways to improve products, services, and processes
• Growth-oriented: Focusing on expansion, development, and improvement

Work Style:

• Dynamic and fast-paced work environment
• Collaborative and cross-functional teams
• Data-driven decision-making and continuous improvement
• Focus on growth and expansion

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced work environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a proven track record of driving results in face-to-face marketing campaigns?
• Are you comfortable using data to inform decision-making and strategy?

ASSUMPTION: Renuity values candidates who are customer-focused, collaborative, innovative, and growth-oriented, with a strong work ethic and a commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Managing a large, distributed team with varying levels of experience and expertise
• Balancing the need for strategic planning and execution with the demands of a fast-paced, dynamic work environment
• Adapting to changes in the market, customer preferences, and competitive landscape
• Ensuring consistent, high-quality execution of F2F marketing campaigns across multiple channels and locations

ASSUMPTION: These challenges provide opportunities for growth and development, as well as the chance to make a significant impact on the company's success.

📈 Similar Roles Comparison

• Compared to other Head of Marketing roles, this position places a greater emphasis on face-to-face marketing and lead generation strategies
• Unlike many marketing roles, this position requires a strong operational mindset and experience building scalable processes and systems
• Career progression in this role may differ from traditional marketing career paths, with opportunities to advance into VP or Director-level positions within the marketing department or other functions

ASSUMPTION: This role offers a unique blend of strategic, operational, and leadership responsibilities, with a focus on driving results through face-to-face marketing channels.

📝 Sample Projects

• Developing and implementing a comprehensive lead generation strategy across retail, events, and canvassing channels to support sales pipeline goals
• Managing and mentoring a multi-tiered team of regional managers, market managers, and lead generators to achieve KPIs and performance standards
• Collaborating with the talent acquisition team to recruit and train field staff, reducing turnover rates and ensuring the success of new hires
• Analyzing performance metrics for each vertical and optimizing strategy and execution based on data-driven insights
• Building scalable and repeatable processes for in-person marketing campaigns, ensuring consistency, compliance, and quality of execution

ASSUMPTION: These sample projects demonstrate the strategic, operational, and leadership responsibilities required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the F2F marketing team and any immediate priorities for the role?
• How does the company support the growth and development of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does the company approach cross-functional collaboration and alignment between marketing and other departments?
• What are the most significant challenges facing the F2F marketing team, and how can this role address them?

ASSUMPTION: Asking these questions will help you better understand the role's requirements, the company's culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant skills and experiences, such as data-driven decision-making, program development, and budget management
• Prepare a compelling cover letter that demonstrates your understanding of the role and your enthusiasm for the opportunity
• If applicable, provide examples of successful F2F marketing campaigns or projects you've led
• Follow up with the Talent Acquisition team one week after submitting your application to inquire about your application status

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.