Head of Face-to-Face Marketing

📌 Core Information

🔹 Job Title: Head of Face-to-Face Marketing

🔹 Company: Renuity

🔹 Location: Fort Lauderdale, Florida

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and scaling direct, in-person marketing efforts across retail, events, and canvassing channels
• Driving qualified lead generation and ensuring marketing cost goals are achieved
• Building and leading high-performing teams, developing scalable programs, and collaborating cross-functionally
• Maintaining strategic partnerships with retailers and actively seeking new partnerships

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a proven track record in face-to-face marketing to drive results and growth.

📋 Key Responsibilities

✅ Lead Generation Strategy: Design and implement integrated lead generation strategies across retail, events, and canvassing channels to support sales pipeline goals

✅ Team Leadership: Manage and mentor a multi-tiered team, ensuring alignment with KPIs and performance standards

✅ Recruitment & Training: Collaborate with the talent acquisition team on recruitment and oversee the training process of field staff to ensure success and reduce turnover rates

✅ Performance Analysis: Track and analyze performance metrics for each vertical, leveraging a data-driven approach to continuously optimize strategy and execution

✅ Program Development: Develop scalable and repeatable processes for in-person marketing campaigns, ensuring consistency, compliance, and quality of execution

✅ Budget Management: Own the budget for all F2F marketing programs, ensuring efficient spend to achieve desired marketing cost

✅ Cross-functional Collaboration: Work closely with call center, sales, operations, and brand teams to align messaging, targets, and customer experience

ASSUMPTION: This role requires a hands-on approach, with the leader spending time in the field coaching and demonstrating lead generation.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: At least 5-10 years of leadership experience in face-to-face lead acquisition with regional or national scope, preferably in high-ticket B2C industries such as home-improvement, solar, telco, or similar

Required Skills:

• Proven track record of managing large, distributed teams and delivering lead generation results in face-to-face channels
• Data-driven mindset, with experience using analytics to drive decisions and performance
• Talent management expertise with a proven playbook for recruiting, onboarding, and retaining high-energy canvass, retail, and event promoters at scale
• Strong operational mindset with experience building scalable processes and systems, improving efficiency through program improvements
• Excellent leadership, communication, and cross-functional collaboration skills
• Willingness to travel as needed to support field teams and campaigns
• Tech-savvy leader who can implement and optimize technology to improve success with field-marketing applications, digital lead generation tools, geo-fencing, and CRM attribution
• Financially literate, P&L owner who can drive cost efficiency and model ROI scenarios for new markets and events

Preferred Skills:

• Bilingual (Spanish)

ASSUMPTION: Candidates with experience in related industries and a strong understanding of high-ticket B2C sales will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for similar roles and experience levels)

Benefits:

• Full benefits package including health, vision, dental, and 401k match up to 6%
• Paid time off and holidays
• Career advancement opportunities

Working Hours: Full-time, typically Monday-Friday, with flexibility to work evenings and weekends as needed to support field teams and campaigns

ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels. Actual compensation may vary based on factors such as skills, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services, specifically home improvement and repair

Company Size: 1,001-5,000 employees, offering a mid-sized company environment with opportunities for growth and collaboration

Founded: Renuity was founded in 2015, with a focus on providing high-quality home improvement services through certified local providers

Company Description:

• Renuity combines the best of renovation expertise, local know-how, and collaborative project management services to ensure customers have peace of mind throughout their home repair and remodel projects
• The company offers a wide range of services, including roofing, window installations, and bathroom and kitchen updates
• With a national presence and local installation experts, Renuity is committed to finding the best possible solution for customers' home repair and remodel needs

Company Specialties:

• Home improvement and repair services
• Certified local providers
• Collaborative project management

Company Website: renuityhome.com

ASSUMPTION: Renuity's focus on local expertise and customer satisfaction makes it an attractive employer for individuals seeking a career in the home improvement industry.

📊 Role Analysis

Career Level: Mid to Senior-level management role, with opportunities for growth and advancement within the marketing department and the company as a whole

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and oversees regional managers, market managers, and lead generators across retail, event, and canvassing verticals

Work Arrangement: On-site, with flexibility to work remotely as needed to support field teams and campaigns

Growth Opportunities:

• Advancement within the marketing department, such as taking on additional responsibilities or moving into a director-level role
• Expanding into other areas of the business, such as sales or operations, to gain a broader understanding of the company and its customers
• Developing leadership and management skills through mentoring and coaching team members

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a direct impact on the company's revenue growth and market presence.

🌍 Location & Work Environment

Office Type: Corporate headquarters in Charlotte, North Carolina, with field teams based in various locations across the United States

Office Location(s): 1447 S Tryon St, Charlotte, North Carolina 28203, US

Geographic Context:

• Fort Lauderdale, Florida, offers a diverse and vibrant community with a strong focus on outdoor activities and cultural events
• The area is home to a growing tech industry, with numerous startups and established companies
• Renuity's Fort Lauderdale office is conveniently located near major highways and public transportation options

Work Schedule: Full-time, with flexibility to work evenings and weekends as needed to support field teams and campaigns

ASSUMPTION: The Fort Lauderdale location offers a dynamic and engaging work environment, with opportunities to connect with local professionals and participate in community events.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the talent acquisition team
• In-depth interview with the hiring manager and/or other members of the marketing team
• Final interview with the CMO or another senior leader

Key Assessment Areas:

• Leadership and management skills
• Strategic thinking and problem-solving abilities
• Data-driven mindset and analytical skills
• Cross-functional collaboration and communication skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills in face-to-face marketing and team leadership
• Be prepared to discuss your experience with data-driven decision-making and process improvement
• Demonstrate your understanding of Renuity's business and the home improvement industry

ATS Keywords: Face-to-Face Marketing, Lead Generation, Team Leadership, Recruitment, Training, Performance Analysis, Program Development, Budget Management, Cross-functional Collaboration, Data-Driven, Talent Management, Operational Mindset, Communication, Technology Implementation, Financial Literacy, Bilingual

ASSUMPTION: The interview process for this role will focus on assessing the candidate's leadership and management skills, as well as their ability to drive results in a fast-paced, dynamic environment.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used by Renuity may vary, but the role requires a strong understanding of marketing automation, data analysis, and project management principles.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Renuity prioritizes the needs and satisfaction of its customers above all else
• Integrity: The company values honesty, transparency, and ethical behavior in all aspects of its operations
• Collaboration: Renuity fosters a culture of teamwork and mutual support, with a focus on collective success

Work Style:

• Fast-paced and dynamic, with a focus on driving results and continuous improvement
• Data-driven, with a strong emphasis on performance metrics and analytics
• Collaborative, with a focus on cross-functional teamwork and communication

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and are you comfortable making data-driven decisions under pressure?
• Are you an effective communicator and collaborator, with a proven track record of working successfully with cross-functional teams?
• Do you have a strong commitment to customer satisfaction and a customer-centric mindset?

ASSUMPTION: Renuity's culture values strong leadership, data-driven decision-making, and a commitment to customer satisfaction. Candidates who are a strong fit for the company's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing a large, distributed team with varying levels of experience and expertise
• Balancing the need for short-term results with long-term strategic planning and growth
• Adapting to a dynamic and evolving business environment, with changes in customer preferences, market conditions, and competitive landscape
• Ensuring consistent and high-quality execution of in-person marketing campaigns across multiple channels and locations

ASSUMPTION: The role presents unique challenges that require a strategic and adaptable leader who can balance short-term results with long-term growth and continuous improvement.

📈 Similar Roles Comparison

• Compared to related roles in other industries, this position requires a stronger focus on face-to-face marketing and lead generation, with less emphasis on digital marketing channels
• In the home improvement industry, this role is unique in its focus on direct, in-person marketing efforts, with a broader scope of responsibilities than typical retail or event marketing roles
• Career progression in this role may involve moving into a director-level position within the marketing department or expanding into other areas of the business, such as sales or operations

ASSUMPTION: Candidates with experience in related industries and a strong understanding of high-ticket B2C sales will be well-suited for this role and its unique challenges and opportunities.

📝 Sample Projects

• Developing and implementing a new lead generation strategy for the retail vertical, with a focus on improving efficiency and increasing qualified leads
• Expanding Renuity's event marketing efforts into new markets, with a focus on identifying high-potential events and optimizing event selection and execution processes
• Improving the training and onboarding process for field staff, with a focus on reducing turnover rates and increasing the effectiveness of new-hire training

ASSUMPTION: These sample projects are designed to highlight the strategic and operational aspects of the role, with a focus on driving results and continuous improvement.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to data-driven decision-making and performance analysis in the marketing department?
• How does the marketing team collaborate with other departments, such as sales and operations, to ensure consistent messaging and customer experience?
• What are the key priorities for this role in the first 90 days, and how will my performance be measured during this period?
• How does Renuity support the professional development and growth of its marketing team members?
• What are the biggest challenges facing the marketing department in the next 12-24 months, and how can this role help address them?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the broader marketing landscape, as well as their ability to drive results and contribute to the team's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in face-to-face marketing and team leadership
• Prepare for your interview by researching Renuity's business and the home improvement industry, and be ready to discuss your experience with data-driven decision-making and process improvement
• Follow up with the hiring manager or talent acquisition team within one week of your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.