Head of Face-to-Face Marketing

📌 Core Information

🔹 Job Title: Head of Face-to-Face Marketing

🔹 Company: Renuity

🔹 Location: Fort Lauderdale, Florida

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and scaling direct, in-person marketing efforts across retail, events, and canvassing channels
• Overseeing team performance, budget management, and cross-functional collaboration
• Driving lead generation and revenue growth through strategic planning and execution
• Building and maintaining strategic partnerships with retailers and other organizations

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in face-to-face marketing to drive success in a dynamic and growing organization.

📋 Key Responsibilities

✅ Lead generation strategy development and implementation across retail, events, and canvassing channels

✅ Team leadership and mentoring, including recruitment, training, and performance management

✅ Performance analysis and optimization using data-driven approaches

✅ Program development and process improvement for scalable and repeatable marketing campaigns

✅ Budget management and efficient spend to achieve desired marketing cost goals

✅ Cross-functional collaboration with call center, sales, operations, and brand teams

✅ Strategic partnership development and maintenance with retailers and other organizations

ASSUMPTION: This role involves a mix of strategic planning, hands-on leadership, and cross-functional collaboration to achieve lead generation and revenue growth targets.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: At least 5-10 years of leadership experience in face-to-face lead acquisition with regional or national scope, preferably in high-ticket B2C industries such as home-improvement, solar, telco, or similar

Required Skills:

• Proven track record of managing large, distributed teams and delivering lead generation results in face-to-face channels
• Data-driven approach with experience using analytics to drive decisions and performance
• Talent management expertise with a proven playbook for recruiting, onboarding, and retaining high-energy canvass, retail, and event promoters at scale
• Strong operational mindset with experience building scalable processes and systems
• Excellent leadership, communication, and cross-functional collaboration skills
• Willingness to travel as needed to support field teams and campaigns
• Hands-on leader who regularly spends time in the field coaching and demonstrating lead generation
• Tech-savvy leader who can implement and optimize technology to improve success with field-marketing applications, digital lead generation tools, geo-fencing, and CRM attribution
• Financially literate, P&L owner who can drive cost efficiency and model ROI scenarios for new markets and events

Preferred Skills:

• Spanish language proficiency

ASSUMPTION: Candidates should have a proven track record in face-to-face marketing leadership and a strong data-driven approach to performance analysis to succeed in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for the role, experience level, and location)

Benefits:

• Full benefits package including health, vision, dental, and 401k match up to 6%
• Paid time off and holidays
• Career advancement opportunities

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work additional hours as needed

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual salary may vary based on individual qualifications and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services, specifically home improvement and repair

Company Size: 1,001-5,000 employees, which means a mid-sized organization with established processes and opportunities for growth

Founded: Not specified, but Renuity has established itself as a national provider of home improvement services

Company Description:

• Renuity offers certified local home improvement providers throughout the U.S.
• The company combines renovation expertise, local know-how, and collaborative project management services.
• Renuity specializes in various home repair and remodel needs, such as roofing, window installs, bathroom and kitchen updates, and more.

Company Specialties:

• Home improvement and repair services
• National presence with local installation experts
• Quality products and respect for customers and their homes

Company Website: renuityhome.com

ASSUMPTION: Renuity is a well-established company in the home improvement industry, offering a range of services and focusing on customer satisfaction and quality.

📊 Role Analysis

Career Level: Mid to senior-level marketing management role

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and oversees regional managers, market managers, and lead generators

Work Arrangement: On-site, with flexibility to work remotely as needed

Growth Opportunities:

• Potential to expand the F2F marketing team and take on additional responsibilities
• Opportunities to collaborate with other departments and contribute to company-wide initiatives
• Career advancement within the marketing department or other areas of the organization

ASSUMPTION: This role offers opportunities for growth and development within a mid-sized, established organization in the home improvement industry.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Fort Lauderdale, Florida

Geographic Context:

• Fort Lauderdale is located in Broward County, Florida, and is part of the Miami metropolitan area
• The area offers a mix of urban and suburban living, with a diverse range of neighborhoods and communities
• Fort Lauderdale has a subtropical climate, with mild winters and hot, humid summers

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work additional hours as needed

ASSUMPTION: The work environment is a corporate office setting, with opportunities for on-site and remote work as needed.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Talent Acquisition team
• In-depth interview with the hiring manager (Head of Marketing)
• Final interview with the CMO
• Background check and offer extension

Key Assessment Areas:

• Leadership and team management skills
• Strategic planning and execution in face-to-face marketing
• Data-driven decision-making and performance analysis
• Cross-functional collaboration and communication
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your experience in face-to-face marketing leadership and data-driven performance analysis
• Prepare examples of your past successes in lead generation, team management, and strategic planning
• Research Renuity's company culture and values to demonstrate your fit for the organization

ATS Keywords: Face-to-Face Marketing, Lead Generation, Team Leadership, Data-Driven, Performance Analysis, Cross-Functional Collaboration, Retail Marketing, Event Marketing, Canvass Marketing, Budget Management, Strategic Partnerships

ASSUMPTION: The application process is designed to assess candidates' leadership, strategic planning, and data-driven skills in face-to-face marketing, as well as their fit with the company culture and values.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are standard for marketing departments and may vary based on the company's specific tech stack.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Quality-driven
• Collaborative
• Innovative
• Respectful

Work Style:

• Data-driven and analytical
• Strategic and forward-thinking
• Collaborative and team-oriented
• Adaptable and flexible
• Results-focused and accountable

Self-Assessment Questions:

• How do you approach data-driven decision-making in face-to-face marketing strategies?
• Can you provide an example of a time when you successfully managed a large, distributed team to achieve lead generation targets?
• How do you ensure the quality and consistency of in-person marketing campaigns across multiple channels and locations?

ASSUMPTION: Renuity values candidates who are data-driven, strategic, collaborative, and results-focused, with a strong commitment to customer satisfaction and quality.

⚠️ Potential Challenges

• Managing a large, distributed team with varying levels of experience and expertise
• Balancing strategic planning and execution with day-to-day team management and coaching
• Adapting to changes in market conditions, customer preferences, and competitive landscape
• Ensuring consistent and compliant execution of in-person marketing campaigns across multiple channels and locations

ASSUMPTION: This role presents unique challenges related to team management, strategic planning, and campaign execution in a dynamic and evolving market.

📈 Similar Roles Comparison

• Compared to other marketing leadership roles, this position focuses more on face-to-face marketing channels and requires a strong background in lead generation and team management
• In the home improvement industry, this role is unique in its focus on integrated lead generation strategies across retail, events, and canvassing channels
• Career progression in this role may involve expanding the F2F marketing team, taking on additional responsibilities, or transitioning to other marketing or leadership roles within the organization

ASSUMPTION: This role is unique in its focus on face-to-face marketing leadership and offers opportunities for growth and development within the home improvement industry.

📝 Sample Projects

• Developing and implementing a comprehensive lead generation strategy across retail, events, and canvassing channels to support sales pipeline goals
• Conducting a thorough performance analysis of existing F2F marketing programs and optimizing strategies based on data-driven insights
• Building and maintaining strategic partnerships with retailers and other organizations to expand lead generation capabilities and improve marketing cost efficiency

ASSUMPTION: These sample projects reflect the key responsibilities and strategic focus areas of the Head of Face-to-Face Marketing role at Renuity.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the F2F marketing team and any immediate priorities for the new leader?
• How does Renuity support the growth and development of its marketing leaders, and what opportunities exist for career advancement in this role?
• Can you provide examples of how Renuity fosters a data-driven culture and empowers marketing leaders to make informed decisions?
• How does the Head of Face-to-Face Marketing collaborate with other departments, such as sales, operations, and call center, to ensure consistent messaging and customer experience?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?

ASSUMPTION: These interview questions are designed to assess the fit between the candidate's skills, experiences, and career goals with the specific requirements and opportunities presented by the Head of Face-to-Face Marketing role at Renuity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your experience in face-to-face marketing leadership and data-driven performance analysis
• Prepare examples of your past successes in lead generation, team management, and strategic planning
• Research Renuity's company culture and values to demonstrate your fit for the organization
• Follow up with the Talent Acquisition team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.