Head of Face-to-Face Marketing

📌 Core Information

🔹 Job Title: Head of Face-to-Face Marketing

🔹 Company: Renuity

🔹 Location: Houston, Texas, United States

🔹 Job Type: Full-Time, On-site

🔹 Category: Marketing

🔹 Date Posted: June 27, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (with travel)

🚀 Job Overview

Key aspects of this role include:

• Leading and scaling direct, in-person marketing efforts across retail, events, and canvassing channels
• Driving qualified lead generation and achieving marketing cost goals
• Building and leading high-performing teams, developing scalable programs, and collaborating cross-functionally
• Maintaining strategic partnerships with retailers and seeking new partnerships to expand lead generation capabilities

ASSUMPTION: This role requires a strategic and hands-on leader with a proven track record in face-to-face marketing to drive revenue growth and market presence.

📋 Key Responsibilities

✅ Design and implement integrated lead generation strategies across retail, events, and canvassing channels to support sales pipeline goals

✅ Manage and mentor a multi-tiered team, ensuring alignment with KPIs and performance standards

✅ Collaborate with the talent acquisition team on recruitment and oversee the training process of field staff to reduce turnover rates

✅ Track and analyze performance metrics for each vertical, leveraging a data-driven approach to continuously optimize strategy and execution

✅ Develop scalable and repeatable processes for in-person marketing campaigns, ensuring consistency, compliance, and quality of execution

✅ Own the budget for all F2F marketing programs, ensuring efficient spend to achieve desired marketing cost

✅ Work closely with call center, sales, operations, and brand teams to align messaging, targets, and customer experience

ASSUMPTION: This role requires a strong operational mindset, with experience building scalable processes and systems, and a track record of increasing lead volume while improving efficiency through program improvements.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: At least 5-10 years of leadership experience in face-to-face lead acquisition with regional or national scope, preferably in home improvement or similar high-ticket B2C industries

Required Skills:

• Proven track record of managing large, distributed teams and delivering lead generation results in face-to-face channels
• Data-driven approach, with experience using analytics to drive decisions and performance
• Talent management expertise with a proven playbook for recruiting, onboarding, and retaining high-energy canvass, retail, and event promoters at scale
• Strong operational mindset with experience building scalable processes and systems
• Excellent leadership, communication, and cross-functional collaboration skills
• Willingness to travel as needed to support field teams and campaigns
• Hands-on leader who regularly spends time in the field coaching and demonstrating lead generation
• Tech-savvy leader who can implement and optimize technology to improve success with field-marketing applications, digital lead generation tools, geo-fencing, and CRM attribution
• Financially literate, P&L owner who can drive cost efficiency and model ROI scenarios for new markets and events

Preferred Skills:

• Spanish language proficiency

ASSUMPTION: Candidates with experience in home improvement, solar, telco, or similar high-ticket B2C industries are strongly preferred.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Head of Marketing role with 5-10 years of experience in the home improvement industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on home improvement services

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work additional hours as needed to support field teams and campaigns

ASSUMPTION: The salary range provided is an estimate based on industry standards for a similar role in the home improvement industry. Actual compensation may vary based on factors such as experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services, specifically home improvement

Company Size: 1,001-5,000 employees, providing a large, established environment with opportunities for growth and collaboration

Founded: 2019 (as Renuity), with a history of rapid expansion through strategic acquisitions

Company Description:

• Renuity is a national leader in the direct-to-consumer home improvement industry, dedicated to transforming spaces and enhancing lives
• Operates under the Renuity brand and through a network of trusted regional companies, offering services such as window and door replacement, bathroom remodeling, and closet organization
• Backed by private equity and fueled by an ambitious growth strategy, Renuity is focused on unifying its brands, streamlining operations, and delivering exceptional service to homeowners nationwide

Company Specialties:

• Window and door replacement
• Bathroom remodeling
• Closet organization
• Roofing and siding

Company Website: www.renuityhome.com

ASSUMPTION: Renuity's focus on growth and expansion provides opportunities for career advancement and professional development.

📊 Role Analysis

Career Level: Senior-level management role, reporting directly to the Chief Marketing Officer (CMO)

Reporting Structure: This role will oversee three core verticals: Retail Marketing, Event Marketing, and Canvass Marketing, with a team of regional managers, market managers, and lead generators

Work Arrangement: On-site, with travel required to support field teams and campaigns

Growth Opportunities:

• Potential to expand the team and take on additional responsibilities as the company grows
• Opportunities to collaborate with other departments and contribute to Renuity's overall success
• Possibility to advance to a more senior marketing role, such as Vice President of Marketing or Chief Marketing Officer, as the company continues to expand

ASSUMPTION: This role offers a unique opportunity to make a significant impact on Renuity's growth and market presence, with potential for career advancement as the company continues to expand.

🌍 Location & Work Environment

Office Type: Corporate headquarters, with a collaborative and fast-paced work environment

Office Location(s): 1447 S Tryon St, Charlotte, North Carolina 28203, US

Geographic Context:

• Houston, Texas, is the fourth most populous city in the United States, offering a diverse and dynamic business environment
• The city is known for its strong economy, with a focus on energy, aerospace, and healthcare industries
• Houston's central location and extensive highway system make it an ideal hub for regional marketing efforts

Work Schedule: Full-time, with flexibility to work additional hours as needed to support field teams and campaigns

ASSUMPTION: The Houston office provides a central location for managing regional marketing efforts and collaborating with field teams.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the talent acquisition team
• In-depth behavioral interview with the hiring manager and/or other team members
• Final interview with the Chief Marketing Officer (CMO)
• Background check and reference check

Key Assessment Areas:

• Leadership and management skills
• Strategic thinking and problem-solving abilities
• Data-driven decision-making and analytical skills
• Cross-functional collaboration and communication skills

Application Tips:

• Highlight your experience in face-to-face marketing and lead generation, with a focus on results and achievements
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
• Be prepared to discuss your approach to team management, performance analysis, and program development
• Demonstrate your understanding of the home improvement industry and Renuity's business model

ATS Keywords: Face-to-Face Marketing, Lead Generation, Team Leadership, Retail Marketing, Event Marketing, Canvass Marketing, Data-Driven Decision Making, P&L Management, CRM Attribution

ASSUMPTION: Renuity's interview process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the company and the applicant.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary based on the candidate's experience and the team's needs.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Focus on delivering exceptional service and quality products to homeowners
• Collaborative: Foster a team-oriented environment that encourages open communication and collaboration
• Innovative: Continuously seek new ways to improve processes, products, and customer experiences

Work Style:

• Fast-paced and dynamic, with a focus on driving results and achieving goals
• Data-driven, with a emphasis on using data and analytics to inform decision-making
• Hands-on and entrepreneurial, with a willingness to roll up one's sleeves and get involved in day-to-day operations

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and are you comfortable making data-driven decisions under pressure?
• Are you a collaborative team player who enjoys working closely with others to achieve shared goals?
• Do you have a proven track record of success in face-to-face marketing, and are you comfortable managing large, distributed teams?

ASSUMPTION: Renuity values candidates who are a strong cultural fit, with a focus on customer-centricity, collaboration, and innovation.

⚠️ Potential Challenges

• Managing a large, distributed team with varying levels of experience and expertise
• Balancing the need for strategic, long-term planning with the demands of day-to-day operations and tactical execution
• Adapting to a rapidly changing business environment, with a focus on growth and expansion
• Ensuring consistent, high-quality execution across multiple marketing channels and geographic regions

ASSUMPTION: These challenges provide opportunities for growth and development, as well as the chance to make a significant impact on Renuity's success.

📈 Similar Roles Comparison

• This role is unique in its focus on face-to-face marketing and lead generation, with a broad scope of responsibilities across retail, events, and canvassing channels
• Compared to other marketing roles, this position requires a strong operational mindset and a proven track record of managing large, distributed teams
• Career path comparison: This role provides a clear path for career advancement, with opportunities to expand the team and take on additional responsibilities as the company grows

ASSUMPTION: This role offers a unique opportunity to make a significant impact on Renuity's growth and market presence, with potential for career advancement as the company continues to expand.

📝 Sample Projects

• Developing and implementing a comprehensive lead generation strategy across retail, events, and canvassing channels
• Conducting a thorough analysis of performance metrics for each vertical, and optimizing strategy and execution based on data-driven insights
• Building and leading a high-performing team, with a focus on recruitment, onboarding, and retention

ASSUMPTION: These sample projects reflect the strategic, data-driven, and hands-on nature of the Head of Face-to-Face Marketing role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other departments, such as sales, operations, and brand teams?
• What are the most significant challenges facing the face-to-face marketing team, and how can this role address them?
• What opportunities are there for growth and development within this role and the company as a whole?
• How does Renuity support work-life balance for its employees?

ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for your interviews by researching Renuity's business model and industry trends, and practicing your responses to common interview questions
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.